1300 969 367
www.weightlossinstitute.com.au
Creating a Six-Figure
Weight Loss Consulting Practice
Working Just 6 Clinic Ho...
1300 969 367
www.weightlossinstitute.com.au
1300 969 367
www.weightlossinstitute.com.au
The Reality....
• Currently 62% of all adult Australians are
overweight or obe...
1300 969 367
www.weightlossinstitute.com.au
A Decade of Experience...
1300 969 367
www.weightlossinstitute.com.au
The frustration begins...
• Diagnosed with borderline osteoporosis
• 300 femal...
1300 969 367
www.weightlossinstitute.com.au
Industry biased approaches to Weight Loss
• Weight Loss Industry – Diets / Mea...
1300 969 367
www.weightlossinstitute.com.au
Weight Loss Clinic Trials
• At the end of the 12 weeks Clients wanted the
acco...
1300 969 367
www.weightlossinstitute.com.au
Elements for Success
1300 969 367
www.weightlossinstitute.com.au
An Overview of the
Weight Loss Industry
What is the Weight Loss Industry?
1300 969 367
www.weightlossinstitute.com.au
Industry Definition by IBISWorld
Weight loss providers include any company off...
1300 969 367
www.weightlossinstitute.com.au
The primary activities of this industry are:
• Weight loss counselling service...
1300 969 367
www.weightlossinstitute.com.au
Key Players
1300 969 367
www.weightlossinstitute.com.au
An Overview of the
Weight Loss Industry
Current Trends
1300 969 367
www.weightlossinstitute.com.au
Future Forecasts
• After the rate of national overweight and obese adults incr...
1300 969 367
www.weightlossinstitute.com.au
Industry Lifecycle
IBISWorld states that the Weight Loss Industry is Growing
•...
1300 969 367
www.weightlossinstitute.com.au
Industry at a Glance
1300 969 367
www.weightlossinstitute.com.au
An Overview of the
Weight Loss Industry
Opportunities
1300 969 367
www.weightlossinstitute.com.au
Major Markets
• The major anomaly in the industry’s target markets is the abse...
1300 969 367
www.weightlossinstitute.com.au
Market Segmentation
1300 969 367
www.weightlossinstitute.com.au
Demand for Services
• The demand for WLC will not be met by available supply f...
1300 969 367
www.weightlossinstitute.com.au
Business Models for Earning a
Six-Figure Income
1300 969 367
www.weightlossinstitute.com.au
Group Clinics – My Formula for Success
$120,000 per year working just 6 clinic...
1300 969 367
www.weightlossinstitute.com.au
How were the sessions structured?
Participants received:
• Access to Nutrition...
1300 969 367
www.weightlossinstitute.com.au
• Building networks within your community; eg
– GPs
– Nutritionists, Dietitian...
1300 969 367
www.weightlossinstitute.com.au
One to One Consultations
• As a Weight Loss Consultant you can charge
$75 - $1...
1300 969 367
www.weightlossinstitute.com.au
1300 969 367
www.weightlossinstitute.com.au
The Future of the
Fitness Industry
1300 969 367
www.weightlossinstitute.com.au
Industry Outlook Australian Fitness Industry Report 2012
One of the biggest op...
1300 969 367
www.weightlossinstitute.com.au
Future Forecasts THE FUTURE OF FITNESS
A White Paper - Suzie Dale, Sue Godinet...
1300 969 367
www.weightlossinstitute.com.au
Weight Loss Consultants
The Missing Link?
1300 969 367
www.weightlossinstitute.com.au
Current New Member Model
No Results or Too Confused = Attrition
Gym
Floor
Grou...
1300 969 367
www.weightlossinstitute.com.au
New Member Model with a WLC
Personalised Weight
Loss Program inc
Recommendatio...
1300 969 367
www.weightlossinstitute.com.au
Adding an additional 6 figure
income stream to your Health Club
1300 969 367
www.weightlossinstitute.com.au
Breaking it down...
• A Weight Loss Consultant could easily add $2500 per week...
1300 969 367
www.weightlossinstitute.com.au
Certificate & Diploma Overview
1300 969 367
www.weightlossinstitute.com.au
Your Qualifications
• Certificate in Weight Loss Consulting
• Diploma in Weigh...
1300 969 367
www.weightlossinstitute.com.au
Certificate & Diploma Modules
• AILC01A Utilise relevant psychological based m...
1300 969 367
www.weightlossinstitute.com.au
Diploma Modules
• ACWLC05A Undertake regular weight loss consultations
• RTAAC...
1300 969 367
www.weightlossinstitute.com.au
Questions
1300 969 367
www.weightlossinstitute.com.au
Today’s Summit Special Offer
Certificate + Diploma in
Weight Loss Consulting
$...
1300 969 367
www.weightlossinstitute.com.au
74kg (2008) 61kg (2008) 53kg (2012)
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Creating a Six Figure Weight Loss Consulting Practice Working Just 6 Hours Per Week by Sonja Bella

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2013 Annual Australian & New Zealand Weight Loss Leaders Summit - Gold Coast - Melbourne - Auckland - Sydney - www.weightlossinstitute.com.au

Author, Speaker & Founder of The Australian Institute Of Weight Loss Consultants, Sonja Bella, will be revealing her easy to follow, step by step business model of how to make an income of $120,000 per year working 6 clinic hours per week. Sonja will reveal:

The one market segment you should definitely AVOID and why…WARNING: this represents 45% of overweight people according to ABS data.
Understand the most lucrative sector to target, which represents 34% of the $789.6M annual weight loss spend, and how you can easily create a 6 figure income in this sector.
How taking a multi-faceted approach to weight loss in this sector will not only create raving fan results for your clients, but also create a more leveraged income for you.

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Creating a Six Figure Weight Loss Consulting Practice Working Just 6 Hours Per Week by Sonja Bella

  1. 1. 1300 969 367 www.weightlossinstitute.com.au Creating a Six-Figure Weight Loss Consulting Practice Working Just 6 Clinic Hours Per Week By Sonja Bella CEO & Founder The Australian College of Weight Loss Consultants
  2. 2. 1300 969 367 www.weightlossinstitute.com.au
  3. 3. 1300 969 367 www.weightlossinstitute.com.au The Reality.... • Currently 62% of all adult Australians are overweight or obese, up from 54% three years earlier • In 2008 Australia was reported to have become the world’s fattest nation • And our health system is sitting on an obesity related time bomb that will cost billions in health care over the next two decades
  4. 4. 1300 969 367 www.weightlossinstitute.com.au A Decade of Experience...
  5. 5. 1300 969 367 www.weightlossinstitute.com.au The frustration begins... • Diagnosed with borderline osteoporosis • 300 female clients per week • Education on healthy eating versus dieting • Clients wanted detailed meal plans • 500 clubs around the world • Potential to make a massive difference to the global obesity epidemic • Focused only on fitness • Began to realise that without behavioural changes, often fitness and/or nutritional changes were short lived • Many industries tackling weight loss from an industry biased approach which is not working
  6. 6. 1300 969 367 www.weightlossinstitute.com.au Industry biased approaches to Weight Loss • Weight Loss Industry – Diets / Meal Replacements • Fitness Industry – Exercise • Health Industry – Drugs / Surgery • Other Industries – psychologists, life coaches, social support networks
  7. 7. 1300 969 367 www.weightlossinstitute.com.au Weight Loss Clinic Trials • At the end of the 12 weeks Clients wanted the accountability to continue as they recognised this as a key to their success. • Changing services from Personal Trainer to Weight Loss Expert, fees went from $60 an hour to $766 an hour. • There is a big ‘disconnect’ between personal trainers / health clubs and weight loss; fitness is not seen as a method of weight loss
  8. 8. 1300 969 367 www.weightlossinstitute.com.au Elements for Success
  9. 9. 1300 969 367 www.weightlossinstitute.com.au An Overview of the Weight Loss Industry What is the Weight Loss Industry?
  10. 10. 1300 969 367 www.weightlossinstitute.com.au Industry Definition by IBISWorld Weight loss providers include any company offering goods or services specifically targeted as a weight loss solution. As well as traditional weight loss advice and counselling services, companies offer a variety of foods and beverages targeted at those wishing to lose weight. Please note that this industry does not include gyms, personal trainers and other exercise orientated companies.
  11. 11. 1300 969 367 www.weightlossinstitute.com.au The primary activities of this industry are: • Weight loss counselling services • Provision of low-calorie foods and beverages • Sale of products and supplements to assist with weight loss • Surgery to remove fat or assist dieting • Sale of books targeted at weight-loss oriented clients The major products and services in this industry are: • Books • Food, drinks and dietary supplements • Medicinal products • Surgery • Weight loss counselling services Primary Activities, Products & Services
  12. 12. 1300 969 367 www.weightlossinstitute.com.au Key Players
  13. 13. 1300 969 367 www.weightlossinstitute.com.au An Overview of the Weight Loss Industry Current Trends
  14. 14. 1300 969 367 www.weightlossinstitute.com.au Future Forecasts • After the rate of national overweight and obese adults increased from 54% to 62% in only three years, consumer concern about weight issues appears to be increasing. • In 2010-2011 Australians spent $789.6 million on counselling services, low calorie foods and shakes, diet cookbooks, weight loss guides, dietary supplements and even surgery in their quest to slim down. This marks a continuation of a solid recovery following a difficult year in 2008-2009. • Industry revenue is estimated to have increased at an average annualised rate of 4.1% over the past 5 years, with 1.7% growth expected in the current year. • Revenue is forecast to grow at an average 3.2% per year over the 5 years through 2015-2016 to reach a total $922.5 million
  15. 15. 1300 969 367 www.weightlossinstitute.com.au Industry Lifecycle IBISWorld states that the Weight Loss Industry is Growing • While the industry is more than two decades old in Australia, it remains in a growth phase of its economic life cycle. • Revenue growth has proven remarkably resilient to drops in consumer sentiment and disposable income. In particular, seeing as there have been few new markets exposed by the industry (male clients), growth has come almost entirely from the same market. The industry’s products and services have been wholeheartedly embraced for some time, yet consumers continue to spend more on weight loss than ever
  16. 16. 1300 969 367 www.weightlossinstitute.com.au Industry at a Glance
  17. 17. 1300 969 367 www.weightlossinstitute.com.au An Overview of the Weight Loss Industry Opportunities
  18. 18. 1300 969 367 www.weightlossinstitute.com.au Major Markets • The major anomaly in the industry’s target markets is the absence of men. • According to (ABS), men are more likely to be overweight than women (45% and 27% respectively). • Women are slightly more likely to be obese than men. • About 80% of industry revenue comes from female customers. • The smallest segment of the market is men over 45 years • The largest industry market is women between 30 and 45 years, closely followed by women aged 46-64 years; a combined 64% share of revenue. • Younger women spend less on weight loss, primarily due to the fact that they tend to have lower incomes. The bulk of their weight loss spending is on diet foods and dietary supplements, rather than weight loss services and surgical treatments.
  19. 19. 1300 969 367 www.weightlossinstitute.com.au Market Segmentation
  20. 20. 1300 969 367 www.weightlossinstitute.com.au Demand for Services • The demand for WLC will not be met by available supply for many years. • WLC is fast growing and relatively under-supplied which is why many people are attracted to becoming a WLC; either to become a professional in their own right or to add WLC skills to their existing role. • WLC do not need to be a specialist in any particular field. However, approaching WLC from a particular expertise or niche is becoming more prevalent. There is already a considerable Weight Loss Consulting presence and influence in the following areas: – Nutritionists / Dietitians – Psychologists – Life Coaches – Personal Trainers / Exercise Physiologists – Beauticians – Pharmacists – Nurses
  21. 21. 1300 969 367 www.weightlossinstitute.com.au Business Models for Earning a Six-Figure Income
  22. 22. 1300 969 367 www.weightlossinstitute.com.au Group Clinics – My Formula for Success $120,000 per year working just 6 clinic hours per week! Your formula for success: • 3 x weekly weight loss groups (Mon/Thur/Sat) • Each group has 10 participants • Cost per participant is $997 for 13 weeks* • Each session is 2 hours in duration • This equates to $2,300 pw / $120,000 pa
  23. 23. 1300 969 367 www.weightlossinstitute.com.au How were the sessions structured? Participants received: • Access to Nutrition Complete & Food Journals • A copy of the Real Body Plan & Real Body Real Food Plan • Handouts / Worksheets during each session • Online support via email if/when required • SMS motivational messages each week Each two hour session consisted of: • 45 minute group education session based mostly around behavioural changes but also some general education around weight loss • 15 minute weigh and measure • 60 minute group circuit / interval training session (strength/cardio)
  24. 24. 1300 969 367 www.weightlossinstitute.com.au • Building networks within your community; eg – GPs – Nutritionists, Dietitians, Naturopaths – Massage Therapists • Strong promotional and marketing strategy – Know your niche market – Understand their key pain and drivers – Understand their profile; where they eat, what magazines they read, what social media they use, where do they hang out, what makes them tick – Be everywhere; networking events, community events Keys To Success
  25. 25. 1300 969 367 www.weightlossinstitute.com.au One to One Consultations • As a Weight Loss Consultant you can charge $75 - $150 per session or $750 to $1500 per month depending on the frequency and level of support and service you provide to your clients. • As an example, if you charged 10 clients an amount of $1000 per month, you would earn $10,000 per month or $120,000 per year.
  26. 26. 1300 969 367 www.weightlossinstitute.com.au
  27. 27. 1300 969 367 www.weightlossinstitute.com.au The Future of the Fitness Industry
  28. 28. 1300 969 367 www.weightlossinstitute.com.au Industry Outlook Australian Fitness Industry Report 2012 One of the biggest opportunities currently facing the Fitness Industry is the potential for it to link in with the general and allied health sector. Traditionally, fitness has been about servicing the ‘well, while the ‘unwell’ have been left for health sector professionals such as GP’s, physiotherapists and dietitians.
  29. 29. 1300 969 367 www.weightlossinstitute.com.au Future Forecasts THE FUTURE OF FITNESS A White Paper - Suzie Dale, Sue Godinet, Natalie Kearse and Dr Adrian Field (commissioned by Les Mills) We are likely to see ‘merging’ and ‘blurring’ of what constitutes a gym and health club. For example: – Clubs may become a key partner in working with healthy and at-risk populations to promote and sustain wellness. Given their regular access to the consumer, fitness professionals might become a central hub in the health information flow, feeding health-monitoring information and insights to healthcare providers.
  30. 30. 1300 969 367 www.weightlossinstitute.com.au Weight Loss Consultants The Missing Link?
  31. 31. 1300 969 367 www.weightlossinstitute.com.au Current New Member Model No Results or Too Confused = Attrition Gym Floor Group Exercise Personal Training Membership Consultant Induction to Club Products & Services
  32. 32. 1300 969 367 www.weightlossinstitute.com.au New Member Model with a WLC Personalised Weight Loss Program inc Recommendations Personal Training Gym Floor Equipment Supplements & Retail Items Boot Camps Personalised Meal / Eating Plans Other Programs / Services offered 12 Week Weight Loss Clinics / Challenges Group Exercise
  33. 33. 1300 969 367 www.weightlossinstitute.com.au Adding an additional 6 figure income stream to your Health Club
  34. 34. 1300 969 367 www.weightlossinstitute.com.au Breaking it down... • A Weight Loss Consultant could easily add $2500 per week or $360 per day to your club revenue – Charging for personalised meal plans and/or weight loss plans – Running Group Weight Loss Clinics – Increasing Front Desk Revenue via product recommendations (supplements, meal replacements, pedometers, etc) – Increased Membership Base; advertising and appealing to the traditional Weight Loss Market versus the Fitness Market – Increased Membership Revenue; new Premium Weight Loss Memberships – Increased Retention & Referrals – better results, increased attendance, increased accountability, higher usage of club services
  35. 35. 1300 969 367 www.weightlossinstitute.com.au Certificate & Diploma Overview
  36. 36. 1300 969 367 www.weightlossinstitute.com.au Your Qualifications • Certificate in Weight Loss Consulting • Diploma in Weight Loss Consulting • Qualified to write meal plans • May be eligible to apply for Health Fund rebates – Health Fund program criteria: • Professional Indemnity Insurance • Membership of the Weight Management Code Administration Council of Australia Ltd
  37. 37. 1300 969 367 www.weightlossinstitute.com.au Certificate & Diploma Modules • AILC01A Utilise relevant psychological based models in understanding human behaviour. • ACWLC02A Understand the principles of nutritional science • ACWLC03A Undertake an initial weight loss consultation • ACWLC04A Advise on appropriate diet, nutrition and weight management products and services within recommended guidelines Certificate Completion
  38. 38. 1300 969 367 www.weightlossinstitute.com.au Diploma Modules • ACWLC05A Undertake regular weight loss consultations • RTAACWLC06A Design, plan and deliver group weight loss consultations • ACWLCCUS402A Address customers needs. • ACWLCREL401A Establish Networks. • ACWLCSMB403A Market the Small Business. • ACWLCMKG413A Promote Products and Services. Diploma Completion
  39. 39. 1300 969 367 www.weightlossinstitute.com.au Questions
  40. 40. 1300 969 367 www.weightlossinstitute.com.au Today’s Summit Special Offer Certificate + Diploma in Weight Loss Consulting $3950 reduced to $2950 - upfront $3950 reduced to $3650 – student loan • Diploma can begin any time after enrolment • Completion required within 12 months Call Now 1300 969 367
  41. 41. 1300 969 367 www.weightlossinstitute.com.au 74kg (2008) 61kg (2008) 53kg (2012)

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