Orígenes, crecimiento y situación competitiva de las redes sociales Diciembre 2008

DN Capital Overview DN Capital is a boutique investment firm with offices in London and Palo Alto, focusing on software and digital media companies Invest in early stage and growth equity investments in digital media, software, and wireless companies Target regional leaders that have global ambitions Maintain a proactive hands on approach to add value to investments Utilize our global network to support portfolio companies with business development, channel strategy, and team building Software Digital Media

Invest in early stage and growth equity investments in digital media, software, and wireless companies

Target regional leaders that have global ambitions

Maintain a proactive hands on approach to add value to investments

Utilize our global network to support portfolio companies with business development, channel strategy, and team building

What we do best: Help Companies with Global Expansion DN Capital Actively Focuses on Portfolio Companies’ International Expansion Efforts, Building Global Enterprises More Attractive to Acquirers and Public Markets US HQ European HQ

DN Capital Portfolio Companies Digital Media Solutions Enterprise Software Wireless Communication Software Financial Services Software

Timeline of major SNS launches and dates when community sites re-launched with SNS features

The other evolution within SNS: private to public to niche Source: http://platformsoptional.blogspot.com/2008/02/social-networking-visual-history.html

Social Networks: Strong Worldwide Growth With Room to Go Social Networks reach in Latin America recently bypassed North America Other regions still have to catch up with the reach in the Americas % Reach Source: comScore World Metrix, January 2007-January 2008 Social Networking Growth YoY Unique Visitor Growth Rates Worldwide: 58% Asia-Pacific :119% North America:19% Europe: 75% Latin America: 72% MidEast-Africa: 145%

Social Networks reach in Latin America recently bypassed North America

Other regions still have to catch up with the reach in the Americas

Most Social Networks Skew Regionally Worldwide Unique Visitors (MM) 100.7 38.3 34.1 33.8 28.9 22.4 109.3 Those with the ability to adapt their content/platform to suit local tastes have opportunities to grow in underdeveloped regions Source: comScore World Metrix, September 2008 Global Distribution of Visitors to Top Social Networking Sites

Opportunity for Sonico: Latin America’s growth Source: Internet World Stats, June 2008

Opportunity for Sonico: Room to Grow (Internet) Source: Internet World Stats, June 2008

Opportunity for Sonico: Room to Grow (Social Networks) Source: Livra, 2008

Opportunity for Sonico: Advertising Size Source: Internet World Stats, June 2008

Why we love Sonico Great team: focused and dedicated to their audience Strong performance: Sonico’s growth in key geographies such as Argentina, Brazil and Mexico is impressive Huge opportunity: the Latin world is still largely underserved from a social media perspective *Source: eMarketer 2008 383% Growth 424% Growth

Great team: focused and dedicated to their audience

Strong performance: Sonico’s growth in key geographies such as Argentina, Brazil and Mexico is impressive

Huge opportunity: the Latin world is still largely underserved from a social media perspective

How to Contact DN Capital Authorised and Regulated by the Financial Services Authority DN Capital (UK) LLP 2 Queen Anne’s Gate Buildings, Dartmouth Street London SW1H 9BP United Kingdom Tel: +44 20 7340 1600 Fax: +44 20 7340 1601 DN Capital (US) Inc. 228 Hamilton Avenue, 3rd Floor Palo Alto, CA 94301 Tel: +1 650 798 5424 Email: info@dncapital.com www.dncapital.com Nenad Marovac Managing Partner Tel: +44 (0) 20 7340 1602 [email_address] Steven Schlenker Managing Partner Tel: +1 650 798 5424 [email_address]