PHP , Internet Business Marketing, & Good Web Content Go Hand In Hand
Everyone has heard that content is king when it comes to search engine optimization and just good old plain website marketing smarts. But how you present that content on your site can also make a world of difference.
PHP is a server-side, cross-platform, HTML embedded scripting language that lets you create dynamic webpages. PHP-enabled web pages are treated just like regular HTML pages and you can create and edit them the same way you normally create regular HTML pages.
Now here is were it gets interesting. Search engines like Google Yahoo and MSN love fresh new content that ischanging on a daily basis. But if you are using a java script snippet the search engines will not be able to read the content. If however you are using a PHP type script thecontent will automatically be transformed into HTML and the search engines will be able to pick it up and read it.
One of the best PHP based scripts you can add to any web site is the forum or bulletin board. Forums will take on a life of their own after several 100 members have joined and are posting threads on a daily basis. If 100 members seems like a lot think again. I have one work from home internet business forum and after just 2 month I already have over 70 members. Each time someone posts to theforum the HTML changes and the search engines treat it as new content.
PHP can also be used for blogging. Wordpress is one of the most popular PHP script based blogging tools. I have notused Wordpress but I do use blogger for all my blogging. A weblog (usually shortened to blog, but occasionally spelled web log) is a web-based publication consisting primarily of periodic articles (normally in reverse chronological order). Although most early weblogs were manually updated, tools to automate the maintenance of such sites made them accessible to a much larger population, and the use of some sort of browser-basedsoftware is now a typical aspect of "blogging". With a blogor web log you can make daily posts on almost any subject matter creating new content for the search engines tocrawl. To date Yahoo seems to be giving a bit of an edge to all my blogs incuding my work form home internet
There are many more PHP scripts that you can use on your website to automatically create fresh new content with. The ones listed above are the ones I have downloaded forfree and installed to my web host. If you are not using PHP now is a good time to get started.
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