Billboard Webinar

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Billboard Webinar

  1. 1. The Artistic Middle Class:<br />A Great Partner For Consumer Brands<br />
  2. 2. Sonicbids helps bands connect online <br />with people who book or license music <br />
  3. 3. Sonicbids Quick Facts<br />220,000+<br />200+ million<br />MEMBER BANDS <br />ESTIMATED NUMBER OF FANS SONICBIDS BANDS REACH <br />19,000<br />Daily <br />PROMOTERS & LICENSORS<br />FREQUENCY OF COMMUNICATION BETWEEN SONICBIDS BANDS AND THEIR FANS<br />60,000+<br />34<br />DEALS BOOKED IN THE PAST YEAR THROUGH THE SONICBIDS SITE<br />NUMBER OF SHOWS THE AVERAGE SONICBIDS BAND PLAYS EACH YEAR<br /> 107<br />45<br /> MEMBER COUNTRIES<br />DIFFERENT GENRES OF MUSIC<br />
  4. 4. A Small List Of Our Partners<br />Berlin, Germany<br />Seattle, Washington<br />Milwaukee, Wisconsin<br />New York, New York<br />Cannes, France<br />Chicago, IL<br />Hamburg, Germany<br />Toronto, Ontario<br />Brisbane, Australia<br />Hollywood, CA<br />Montreal, Quebec<br />Toronto, Ontario<br />
  5. 5. Introducing The Artistic Middle Class <br />The internet has given rise to a new type of artist - what we call the Artistic Middle Class.<br />
  6. 6. What Makes the Artistic Middle Class So Attractive?<br /> High Quality: Today’s independent artists are able to produce high- quality music at a fraction of the cost<br />Entrepreneurial: Indie artists know how to market themselves, be proactive and connect with audiences<br />Pragmatic: They have no hang ups in collaborating with brands to get their music out<br />Inexpensive: No middle-men or entourages make independent artists less expensive and easy to deal with<br />Authentic: Their ability to control their own destinies means they don’t have to make compromises – there’s integrity in the sound<br />
  7. 7. And a Great Partner to Consumer Brands…<br />This new Class of Artists Has a Big Reach: The mass market is dead – long live the mass of niches<br />It knows How to Connect & Build Relationships: Today’sworld is about conversation and collaboration. Indie musicians understand and actively engage in social media<br />It appeals to Young Consumers’ Sense of Individualism: “I want music that defines me – not music that’s pushed to me.”<br />
  8. 8. Who’s In On Indie?<br />A few examples…<br />
  9. 9. GAP<br /># of indie bands booked for performances at Gap stores: 767<br /># of songs downloaded from microsite: 10,400 (Note: Micrositelaunched one month ago and is <br />currently onlyavailable to Gap employees.) <br />
  10. 10. Anheuser-Busch Program results through two rounds of voting:<br /># of votes: 100,283<br /># of email addresses captured: 22,197<br />
  11. 11. JanSportProgram results through one round of voting:<br /># of votes: 43,574 <br /># of email addresses captured: 11,250<br /># of opt-ins for future communication from Jansport: 6,100<br />
  12. 12. Converse<br /># of band <br />submissions:  <br />2,100<br /># of finalists that <br />were Sonicbids <br />members:  <br />12 out of 18<br />The winner was a Sonicbids member band. <br />
  13. 13. The Artistic Middle Class conversation continues on my blog:<br />Sonicbids.com/PanosBrew<br />

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