Ekta Kapoor is known as the "Queen of Indian television" as the founder and creative director of Balaji Telefilms. She has revolutionized Indian soap operas and established Balaji as a major media production house. Some of her achievements include being awarded the Ernst & Young Entrepreneur of the Year award in 2001 for her entrepreneurial skills. She focuses on targeted content, constant improvement, and building a talented team. Ekta Kapoor's success demonstrates how women entrepreneurs can overcome challenges in India and make a significant impact through creativity and strong management.

1. Entrepreneurship and Management of Small and Medium Enterprises
WOMEN ENTREPRENEURSHIP IN INDIA
- EKTA KAPOOR
THE QUEEN OF INDIAN TELEVISION INDUSTRY.

2. Presented by:
Group No. 1
11 Aakashdeep Singh Dukhi
12 Ronald Fernandes
25 Sumaiya Sakhani
26 Urmi Sampat
31 Sonia Verma
53 Aseem Shah

3. Women Entrepreneurs
Concept of Women Entrepreneurs.
Definition:
Joseph Schumpeter: ´Women who innovate, imitate or
adopt a business activity are called women
entrepreneurs.µ
Reasons for emergence.
Features.

4. Women Entrepreneurs
Classification:
Chance entrepreneurs
Natural entrepreneurs
Forced entrepreneurs
Benami entrepreneurs
Generations:
First generation entrepreneurs
Modern entrepreneurs
Classical entrepreneurs

5. About Ekta Kapoor
As she Quotes.
´Seeing your own production being aired is a great kick and the fact
that most of them figure among the top ten TRP rating makes me feel
wonderful.´ ² Ekta Kapoor.
As Quoted.
Ekta is a superb story teller and has fleshed out very real characters in
very real situations. Her stories have universal appeal.´ - Sameer Nair,
Executive Vice President, Star India.
Ekta·s early life.

6. Multi Faceted
Ekta Kapoor Founder Creative Director, Balaji Telefilms.
Shobha Kapoor Managing Director, Balaji Telefilms.
Ekta Kapoor Coming of age as an Entrepreneur, Creative
Head, Managing Director, Producer, Film-Maker«

7. Balaji the Indian Media Powerhouse
About Balaji Telefilms

8. BLT·s Success:
Framework for success:
Conceptualization
Focus on Content
Efficient management
Driving channel profits
Expert guidance
Transforming Challenges
into opportunities:
Creativity
Corporatization
Shift to motion pictures
Exploring new genres
Strategic alliances

9. PRODUCT SHOWCASE

10. Entrepreneurial Style
Ekta as an Entrepreneur
The Flak
What makes Ekta click

11. Leading figure in the fastest growing entertainment market:
Creativity as a discipline
Targeted Content
Constant Improvisation
Exploring New Vistas
Strong Management
Skilled talent pool
Conducive environment
Core strengths

12. Graphics
Share of Balaji
Telefilms on
various
channels.

13. An interview with Ms. Kapoor

14. TheJourney«
Challenges and
Failures faced by Ekta
Kapoor
Challenges and
Failures faced by Ekta
Kapoor
Ekta·s Success Story
- A reasoning

16. Achievements
´Queen of Soap Operasµ award in the late 1990·s with
which she ventured into filmmaking.
For her entrepreneurial skills and achievements Ekta
Kapoor was awarded with ´Ernst Young (EY) Startup
Entrepreneur Of The Yearµ award in 2001.
She was also awarded with the 6th Indian Telly awards
2006 and also Hall of Fame awards for having
contributed colossally to the Indian TV industry.
Named as Young global leader 2006 by an affiliate of
the Economic Forum
Most Promising Entrepreneur 2009 by the Indo ²
American Society.
She was chosen as the Head of the Confederation of
Indian Industries, CII.

17. Conclusion
The modern trend shows that women join hands in enhancing the income of the family. In turn it also
changes their personality and living standards. In India the self-employed women account for only
5.2% of the self-employment persons in the countries. Majority of them are engaged in the
recognized sector like agriculture, handicrafts, handlooms and cottage based industries.
The role of Women entrepreneur in economic development is inevitable. Now-a-days women enter
not only in selected professions but also in professions like trade, industry, engineering and media to
a very large extent. Women are also willing to take up business and contribute to the Nation's
growth. There role is also being recognized and steps are being taken to promote women
entrepreneurship. Resurgence of entrepreneurship is the need of the hour.
Entrepreneurs like EKTA KAPOOR are not just an inspiration but also set an example of an
Independent Indian woman willing to take challenges Head On and set Benchmarks. Undoubtedly
and very rightly tagged as the ´Queen of Indian TVµ, more specifically Indian Saas-Bahus.

18. THANK YOU!! ;)