Entrepreneurship and Management of Small and Medium Enterprises
WOMEN ENTREPRENEURSHIP IN INDIA
- EKTA KAPOOR
THE QUEEN OF INDIAN TELEVISION INDUSTRY.
Group No. 1
11 Aakashdeep Singh Dukhi
12 Ronald Fernandes
25 Sumaiya Sakhani
26 Urmi Sampat
31 Sonia Verma
53 Aseem Shah
Concept of Women Entrepreneurs.
Joseph Schumpeter: ´Women who innovate, imitate or
adopt a business activity are called women
Reasons for emergence.
First generation entrepreneurs
About Ekta Kapoor
As she Quotes.
´Seeing your own production being aired is a great kick and the fact
that most of them figure among the top ten TRP rating makes me feel
wonderful.´ ² Ekta Kapoor.
Ekta is a superb story teller and has fleshed out very real characters in
very real situations. Her stories have universal appeal.´ - Sameer Nair,
Executive Vice President, Star India.
Ekta·s early life.
Ekta Kapoor Founder Creative Director, Balaji Telefilms.
Shobha Kapoor Managing Director, Balaji Telefilms.
Ekta Kapoor Coming of age as an Entrepreneur, Creative
Head, Managing Director, Producer, Film-Maker«
Balaji the Indian Media Powerhouse
About Balaji Telefilms
Framework for success:
Focus on Content
Driving channel profits
Shift to motion pictures
Exploring new genres
Ekta as an Entrepreneur
What makes Ekta click
Leading figure in the fastest growing entertainment market:
Creativity as a discipline
Exploring New Vistas
Skilled talent pool
Share of Balaji
Failures faced by Ekta
Failures faced by Ekta
Ekta·s Success Story
- A reasoning
´Queen of Soap Operasµ award in the late 1990·s with
which she ventured into filmmaking.
For her entrepreneurial skills and achievements Ekta
Kapoor was awarded with ´Ernst Young (EY) Startup
Entrepreneur Of The Yearµ award in 2001.
She was also awarded with the 6th Indian Telly awards
2006 and also Hall of Fame awards for having
contributed colossally to the Indian TV industry.
Named as Young global leader 2006 by an affiliate of
the Economic Forum
Most Promising Entrepreneur 2009 by the Indo ²
She was chosen as the Head of the Confederation of
Indian Industries, CII.
The modern trend shows that women join hands in enhancing the income of the family. In turn it also
changes their personality and living standards. In India the self-employed women account for only
5.2% of the self-employment persons in the countries. Majority of them are engaged in the
recognized sector like agriculture, handicrafts, handlooms and cottage based industries.
The role of Women entrepreneur in economic development is inevitable. Now-a-days women enter
not only in selected professions but also in professions like trade, industry, engineering and media to
a very large extent. Women are also willing to take up business and contribute to the Nation's
growth. There role is also being recognized and steps are being taken to promote women
entrepreneurship. Resurgence of entrepreneurship is the need of the hour.
Entrepreneurs like EKTA KAPOOR are not just an inspiration but also set an example of an
Independent Indian woman willing to take challenges Head On and set Benchmarks. Undoubtedly
and very rightly tagged as the ´Queen of Indian TVµ, more specifically Indian Saas-Bahus.