Women entrepreneurship in india by sonia verma
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  • 1. Entrepreneurship and Management of Small and Medium Enterprises WOMEN ENTREPRENEURSHIP IN INDIA - EKTA KAPOOR THE QUEEN OF INDIAN TELEVISION INDUSTRY.
  • 2. Presented by: Group No. 1  11 Aakashdeep Singh Dukhi  12 Ronald Fernandes  25 Sumaiya Sakhani  26 Urmi Sampat  31 Sonia Verma  53 Aseem Shah
  • 3. Women Entrepreneurs Concept of Women Entrepreneurs. Definition: Joseph Schumpeter: ´Women who innovate, imitate or adopt a business activity are called women entrepreneurs.µ Reasons for emergence. Features.
  • 4. Women Entrepreneurs Classification:  Chance entrepreneurs  Natural entrepreneurs  Forced entrepreneurs  Benami entrepreneurs Generations:  First generation entrepreneurs  Modern entrepreneurs  Classical entrepreneurs
  • 5. About Ekta Kapoor As she Quotes. ´Seeing your own production being aired is a great kick and the fact that most of them figure among the top ten TRP rating makes me feel wonderful.´ ² Ekta Kapoor. As Quoted. "Ekta is a superb story teller and has fleshed out very real characters in very real situations. Her stories have universal appeal.´ - Sameer Nair, Executive Vice President, Star India. Ekta·s early life.
  • 6. Multi Faceted Ekta Kapoor Founder & Creative Director, Balaji Telefilms. Shobha Kapoor Managing Director, Balaji Telefilms. Ekta Kapoor Coming of age as an Entrepreneur, Creative Head, Managing Director, Producer, Film-Maker«
  • 7. Balaji the Indian Media Powerhouse About Balaji Telefilms
  • 8. BLT·s Success: Framework for success:  Conceptualization  Focus on Content  Efficient management  Driving channel profits  Expert guidance Transforming Challenges into opportunities:  Creativity  Corporatization  Shift to motion pictures  Exploring new genres  Strategic alliances
  • 9. PRODUCT SHOWCASE
  • 10. Entrepreneurial Style Ekta as an Entrepreneur The Flak What makes Ekta click
  • 11.  Leading figure in the fastest growing entertainment market:  Creativity as a discipline  Targeted Content  Constant Improvisation  Exploring New Vistas  Strong Management  Skilled talent pool  Conducive environment Core strengths
  • 12. Graphics Share of Balaji Telefilms on various channels.
  • 13. An interview with Ms. Kapoor
  • 14. TheJourney« Challenges and Failures faced by Ekta Kapoor Challenges and Failures faced by Ekta Kapoor Ekta·s Success Story - A reasoning
  • 15. Achievements  ´Queen of Soap Operasµ award in the late 1990·s with which she ventured into filmmaking.  For her entrepreneurial skills and achievements Ekta Kapoor was awarded with ´Ernst & Young (E&Y) Startup Entrepreneur Of The Yearµ award in 2001.  She was also awarded with the 6th Indian Telly awards 2006 and also Hall of Fame awards for having contributed colossally to the Indian TV industry.  Named as Young global leader 2006 by an affiliate of the Economic Forum  Most Promising Entrepreneur 2009 by the Indo ² American Society.  She was chosen as the Head of the Confederation of Indian Industries, CII.
  • 16. Conclusion The modern trend shows that women join hands in enhancing the income of the family. In turn it also changes their personality and living standards. In India the self-employed women account for only 5.2% of the self-employment persons in the countries. Majority of them are engaged in the recognized sector like agriculture, handicrafts, handlooms and cottage based industries. The role of Women entrepreneur in economic development is inevitable. Now-a-days women enter not only in selected professions but also in professions like trade, industry, engineering and media to a very large extent. Women are also willing to take up business and contribute to the Nation's growth. There role is also being recognized and steps are being taken to promote women entrepreneurship. Resurgence of entrepreneurship is the need of the hour. Entrepreneurs like EKTA KAPOOR are not just an inspiration but also set an example of an Independent Indian woman willing to take challenges Head On and set Benchmarks. Undoubtedly and very rightly tagged as the ´Queen of Indian TVµ, more specifically Indian Saas-Bahus.
  • 17. THANK YOU!! ;)