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Abbott Strategic Recommendations April 11
Abbott Strategic Recommendations April 11
Abbott Strategic Recommendations April 11
Abbott Strategic Recommendations April 11
Abbott Strategic Recommendations April 11
Abbott Strategic Recommendations April 11
Abbott Strategic Recommendations April 11
Abbott Strategic Recommendations April 11
Abbott Strategic Recommendations April 11
Abbott Strategic Recommendations April 11
Abbott Strategic Recommendations April 11
Abbott Strategic Recommendations April 11
Abbott Strategic Recommendations April 11
Abbott Strategic Recommendations April 11
Abbott Strategic Recommendations April 11
Abbott Strategic Recommendations April 11
Abbott Strategic Recommendations April 11
Abbott Strategic Recommendations April 11
Abbott Strategic Recommendations April 11
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Abbott Strategic Recommendations April 11

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  • 1. Strategic Recommendations
    Mike Devoney
    Sonia Galvez
    April 11, 2011
  • 2. Promotions
    CRM Loyalty Reward Program
    • Track product preferences and sales accruement
    • 3. Maintain customer loyalty
    • 4. Require online registration
    • 5. Available in card or attachable key version
    • 6. Discounts on select Abbott products
    • 7. For every $100 purchase receive 20% off
  • Promotions
    Advertising
    • Select publications with high subscription and retention rates
    • 8. Broaden target market
    • 9. Increase awareness for Nutrition product line
    • 10. Similac®
    • 11. Pedialyte®
    • 12. Ensure®
    • 13. Ensure Plus®
    • 14. Glucerna®
    • 15. Zone®
  • Promotions
    Advertising
  • 16. Implementation of Q-R Codes
    • Direct consumers to site-specific website
    • 17. Place on
    • 18. Magazines
    • 19. Television ads
    • 20. Provide information
    • 21. New or existing products
    • 22. Nutritional content
    • 23. Contain nutrition-oriented games on children’s products
  • Implementation of Q-R Codes
    Magazines
  • 24. Implementation of Q-R Codes
    Television
  • 25. Maintain Pricing Strategy
    Market Holding
    • Maximize profit margin
    • 26. Pricing adjusted according to demand
    • 27. Enhance company's premium image
    • 28. Efficient response to competitors and currency fluctuations
  • Financial Restructuring
    • Reduce capital expenditures and borrowing
    • 29. Scale back on discretionary spending
    • 30. Negotiate lower prices and rates with suppliers and manufacturers
    • 31. Beneficial to firm and consumers
    • 32. Result in lower prices for products
    • 33. Reduce costs
    • 34. Savings will reduce supply chain costs and COGS
    • 35. Raise capital through equity shares
  • Increase Employee Morale
    Encourage Employee E-blogging
    • Decrease employee turnover
    • 36. Create employee comradeship
    • 37. Attract prospective employees
    • 38. Blog weekly job activities and
    public conferences
    Source: http://gettyimages.com/
  • 39. Partnerships/Sponsorships
    Alliance with Nike and Avon
    • Increase brand awareness
    • 40. Gain larger market share in nutrition
    • 41. Obtain broader target market demographic
    • 42. Age , gender, education, income, ethnicity, lifestyle and geographic location
    • 43. Consumers price sensitivity ranges from high to low
  • Partnerships/Sponsorships
    Alliance with Nike
    • Recognized brand worldwide in sports industry
    • 44. Health-conscious demographic concerned with active lifestyle
    • 45. Brands include Cole Haan,
    Hurley International,
    Converse Inc. and Umbro
  • 46. Partnerships/Sponsorships
    Alliance with Avon
    Sponsor the Avon Walk & Run Against Breast Cancer
    • Recognized cosmetic company on S&P 500
    • 47. Acknowledged for community service and charity
    events aimed at improving people’s lives
    • Offer trial sizes of products, coupons or discounts
    • 48. Reach broader female demographic across U.S.
    • 49. Single, married, divorced, widowed women
    with or without children
  • 50. Nutrition Product Bundles
    Offer Many Different Priced Bundles
    • Bundles cheaper than buying individual products
    • 51. Creates customer loyalty and brand devotion
    • 52. Cradle-to-grave brand strategy
    • 53. Create word of mouth advertising among family’s and friends
    • 54. Include weaker selling products in some bundles to decrease
    inventory and grow product awareness
  • 55. The “Abbott Challenge”
    Weight Loss Competition (Biggest Loser)
    • Customers using only Abbott nutrition products are eligible
    • 56. Monitored by purchases
    • 57. Minimum purchase amount required
    • 58. Monthly prizes as well as a grand prize for the year
    • 59. Good publicity and awareness for already flourishing
    nutrition department
  • 60. Nutrition Plans
    Offer Nutrition and Exercise Plans
    • Provide a few different nutrition plans
    Weight Loss - Weight Gain - Get Fit
    Live Healthy - Stay Young
    • Nutrition Plans include:
    • 61. Only Abbott products
    • 62. Meal schedule
    • 63. Workout regiment
    • 64. Push less well known nutrition items
    • 65. Receive customer feedback
  • Use Facebook
    Current Facebook Page Needs Update
    • Make page more user friendly
    • 66. Inform public of current news in organization
    • 67. Tool for customers to communicate with each other and the
    company
    • Opportunity to improve image
    • 68. Ease interaction with customers
    • 69. Ability to receive feedback on ideas from general public
  • Global Acquisitions
    Continued Growth in Emerging Markets
    • Emerging markets expected to grow 3 times rate of
    developed markets
    • Acquired Piramal Healthcare Solutions and Solvay in 2010
    • 70. Became #1 Pharmaceutical company in India
    • 71. India’s Pharmaceutical market expected to double in next 5years
    • 72. Continued pursuit of successful foreign companies
    • 73. Acquisition’s cheaper than starting up subsidiaries
  • We would like to thank Abbott Laboratories and Professor Gillespie for their cooperation, help, and feedback. We appreciate all that you have done.
    Mike Devoney and Sonia Galvez
    Thank You!

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