Critical investigationHow effective is aspirational advertising such as '1 Million:PacoRabane' and car advertising in general, in influencing male consumer lifestyles, and why is this the case?<br />Linked productionAn advertising campaign for a lifestyle product targeting the 18-34 male demographic, to consist of a 30 second TV advertisement and a series of print adverts.<br />
migrain<br />M- Iconographies- Lots of gold jewellery, expensive cars, perfumes, stereotyping rich peopleI-sunglass model –Raybans, '1 Million: PacoRabaneG-advert, promotional advertisingR- powerful, rich, strong dominant person A- if its a male in the advert and its for a car then main audience would be males aged 30+ I- metro sexual N- advertisement for a tangible object. However the narrative within it shows the characteristics of a metro sexual and how it could be influential to male lifestyles today <br />
SHEP<br /> S -how males in advertising change according to society?H-how males in advertising have changed throughout history?E - how money and the 'free market' has influenced the way a consumer can live their life P -<br />
Issues/ debates<br />Representation and stereotyping – of males and how they have changed through history and because of society<br />Media effects – how media influences the way males should behave<br />Regulation and censorship – how things such as Ofcom prevent original adverts from being shown because of how it may affect society <br />Media technology and the digital revolution – Advance in technology is helping adverts look more realistic to it consumers, therefore it has a wider impact on influencing them<br />
Theories <br />Semiotics– how signs and symbols in adverts can show deeper meanings to viewers<br />Gender and ethnicity – how different ethnicities of males are represented in different ways<br />Audience theories<br />
Points I will make in my essay<br /> how adverts influence male lifestyles<br />How males have changed in advertising<br />How males have become more metro sexual<br />Asperational advertising<br />How some adverts do not influence male tastes<br />
This fits into the contemporary media landscape because...<br />it shows how consumers are so use to imitating their lives to what they see on TV, and how the characters in the adverts are always changing depending on society, history, the economy and politics<br />
bibliography<br />http://www.krepublishers.com/02-Journals/JSS/JSS-10-0-000-000-2005-Web/JSS-10-1-001-076-2005-Abst-PDF/JSS-10-1-009-016-2005-164-Ayanwale-A-B/JSS-10-1-009-016-2005-164-Ayanwale-A-B.pdfThe influence of advertising on consumer brand preference<br />http://www.warc.com/ConferenceBlogs/WAAC-072008.aspadvertising and consumers – its all about influence<br />http://www.jstor.org/pss/2489083Product class advertising, effect on first time buyers' decision strategies<br />http://www.jstor.org/pss/2352485economics consequences of advertising<br />http://www.jstor.org/pss/1061355Persuasive advertising and product differentiation http://www.jstor.org/pss/1251108Impact of advertising and price of consumer products<br />
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