Web 2.0 Leadership Hq

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Great presentation on Web 2.0 and Recruitment

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Web 2.0 Leadership Hq

  1. 1. Copyright - LeadershipHQ 2012 1
  2. 2. Passionate about - Leadership, Talent, Organisati onal DevelopmentDirector of LeadershipHQLove innovative ideas around TALENT & LEADERSHIP!!Blogger! Tweeter!Speaker! Networker!Linkedin Expert! Copyright - LeadershipHQ 2012 2
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  4. 4. Social MediaCommunicationRelationshipsTalentStrategy! Copyright - LeadershipHQ 2012 4
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  6. 6. Tell me what you what to getout of today!Who’s using Social Media? Copyright - LeadershipHQ 2012 6
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  9. 9. A phrase coined by O’Reilly Media in 2003 and popularised by the first Web 2.0 conference in 2004Refers to a perceived second generation of web-based communities and hosted services – such as social- networking sites, blogs, wikis etc – which facilitate collaboration and sharing between users Copyright - LeadershipHQ 2012 9
  10. 10. A phrase coined by O’Reilly Media Copyright - LeadershipHQ 2012 10
  11. 11. Social networking sites are online communities of people who share interests and activities and who are interested in sharing the interests and activities of others.They typically provide a variety of ways for users to interact through chat, messaging, email, video, file sharing, blogging, discussion groups and images Copyright - LeadershipHQ 2012 11
  12. 12. o to attract and retain talento create pages, groups, profiles, applicationso connecting alumnio promoting EVP and Employer of choiceo careers NOT jobso publish news, events, photos, podcatso interactive, fun, exciting, evolving Copyright - LeadershipHQ 2012 12
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  14. 14. Search Engines Professional & Social Networks Google LinkedIn, Jigsaw, Xing, Spoke, Ziggs, Yahoo Zoominfo, Plaxo, Spock LIVE Exalead MySpace, Facebook, StumbleUpon Internet is key for: Attracting, Job Boards Sourcing & BlogCorporate Careers Site Communicating & Industry Job Sites with candidates Seek, MYC, C1 Wiki Internet Crawlers InfoGIST, SourcePoint Talent Hook, Quiet Agent, Broadlook Google Alerts Copyright - LeadershipHQ 2012 14
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  16. 16. Search Engines/DatabasesSocial/Professional Networking Sites Referral Sites Blogs Podcast/Skypecast/YouTube Forums/Chat Virtual Reality Copyright - LeadershipHQ 2012 16
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  18. 18. What are Search Engines?How Do They Work?o Collection of indexed Informationo Search Engines index the Webo Builds database of URL’s & Meta Tags you can searcho Crawlers visit websites frequently and read their pages/information to create Search Engine indexo Less Than 50% of the Internet has been indexedo Not All Search Engines are created equalo Use Multiple Search Engines when Copyright - LeadershipHQ searching 2012 18
  19. 19. Web Sites Web Sites Crawlers Web Pages Google Search Your Engine Company Index www.yourcompany.com.au Crawlers Go out to your website and gather information and bring it Directories back to the search engine Copyright - LeadershipHQ 2012 19
  20. 20. A great search engine to findtalent! Copyright - LeadershipHQ 2012 20
  21. 21. • Create news alerts• Search for CVs• Google Toolbar• Google Sets• Google Groups Copyright - LeadershipHQ 2012 21
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  23. 23. Facebook – 10,721,020 users – 13 million UAV YouTube – 11,000,000 UAVs Blogspot – 3,500,000 LinkedIn – 2,000,000 Twitter – 1,800,000 WordPress – 1,600,000 Flickr – 1,000,00 Tumblr – 1,000,000 Google Plus – 570,000 MySpace – 560,000
Copyright - LeadershipHQ 2012 23
  24. 24. 150m+ registered professionals• It’s FREE (also a Paid Account)• Professional Networking Site• Users can find potential service providers, subject experts, and business partners, who come recommended• Post and distribute job listings• Find passive candidates• Get introduced to other professionals through the people you already know -1st, 2nd and 3rd Connections• Users have the option to select if they are interested in looking at potential -job opportunities Copyright LeadershipHQ 2012 24
  25. 25. o Professional Networking Forum o Contact Management Tool o Professional Marketing Tool o Career Transition Tool o Reference Tool o Search Strategy Tool 25Copyright - LeadershipHQ 2012
  26. 26. Professional networking tool!• Find and be found by prospective job seekers and other business contacts• Grow a referral network• Build influence with clients or hiring managers• Conduct Competitive Intelligence research• Stay in touch with people• Heighten your corporate and personal brand – increase networks in your vertical 26 Copyright - LeadershipHQ 2012
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  28. 28.  Your profile Getting started Search for People Groups Jobs Update Expand Your Profile Network Follow companies Find Other features Make Potential Placements Candidates Copyright - LeadershipHQ 2012 28
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  31. 31. Linkedino Increase your visibility on Linkedino Improve your Google Pageranko Get adviceo Research Target Companies and Clientso Candidates can prep for their interviews by researching clients on Linkedin!o Increase your credibility by marketing yourself and having a lot of connections and answer questionso Help others – great way to networko Create a public profile and save it in your signatureo Forward your profile if you have changes Copyright - LeadershipHQ 2012 31
  32. 32. Australian stats (2011): •10 million users •70% have geography as their primary network •26% have university/college as their primary network •49% 18-24 year olds •35% 25–34 year oldsCopyright - LeadershipHQ 2012 32
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  36. 36. o write well & ofteno answer questions with blog postso invite guest blog postso highlight your successo encourage commentso submit your postso promote your blogo be a resource Copyright - LeadershipHQ 2012 36
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  43. 43. Describes itself as, “a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question:What are you doing! Copyright - LeadershipHQ 2012 43
  44. 44. Twitter is just communication in a new shape, but it’s also a platform for listening to the communication of others in new ways.Fastest growing & hottest social property right now! Copyright - LeadershipHQ 2012 44
  45. 45. Copyright - LeadershipHQ 2012 45
  46. 46. o Post hot jobs – link back to your employment or agency siteo Recruitment news updateso Speaking/networking functionso Links to career content – videos/articleso Connecting with job seekerso Market intelligence Copyright - LeadershipHQ 2012 46
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  49. 49. Hash Jobs! Copyright - LeadershipHQ 2012 49#job#jobpost#NAJ#HAJ#career#hiring
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  52. 52. VideoTarget your audienceEngage with the audienceBe honestIntegrate with yourrecruitment campaignShort! Sharp!Encourage feedbackShare via youtube, socialmedia Copyright - LeadershipHQ 2012 52
  53. 53. ROLLYO! www.rollyo.com Copyright - LeadershipHQ 2012 53
  54. 54. Your Culture/EVP!Copyright - LeadershipHQ 2012 54
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  57. 57. • Proactive sourcing is no longer a nice-to-have• Ability to communicate with individuals is exploding via an extensive list of internet based media.• New internet communication channels are emerging every day.• Technology savvy specialists (“cybersleuths”) are being employed solely to conduct internet based research and optimise online channels• Multiple channel strategies focused differently for passive and active candidates Copyright - LeadershipHQ 2012 57
  58. 58. Sourcing specialists will proactively supplement the broader sourcing activities Market Talent Technical Sourcing X Research Mapping Social Networks, X Networking, Role & Location Phone based (Region) Spiders, Search Engines, Database X research specific Mining Increased Candidate Supply for Critical Hires The Critical Hire sourcing function will use a combination of market based and Web 2.0 to identify potential talent Copyright - LeadershipHQ 2012 58
  59. 59. How…oBe transparent, honest & openo Refer all links, jobs and content back to websiteo Use multiple web 2.0 siteso Conversation – engage with users - RELATIONSHIPS!o Recruitment blogs – great way to interacto Devote time to maintain your social networkso What are our competitors doing?o Use social networks as a sourcing tool – reach passivetalent! Copyright - LeadershipHQ 2012 59
  60. 60. Have a strategyoBe CLEAR on what you are trying to achieve!oAlign your Social Media strategy to your businessdriverso Engage your stakeholderso Understand your audienceo Agree & promote your guidelines, policies,support and rules of engagement! Copyright - LeadershipHQ 2012 60
  61. 61. NetiquetteBe a Good Netizen Just like you wouldnt be too thrilled to have strangers barging into your home without prior introduction, many Internet users dont appreciate a brick-through- the-skylight approach in reference to establishing communications.Netiquette Identify yourself Disclose how you got their details Articulate what you want Present an opportunity - then ask for help You will get a friendly reply! Copyright - LeadershipHQ 2012 61
  62. 62. Tell me ONE thing you learnt todayand ONE thing you will dodifferently? Copyright - LeadershipHQ 2012 62
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  64. 64. Twitter – leadershiphq1Facebook - LeadershipHQBlog –www.leadershiphq/catergory/blogLinkedin -http://www.linkedin.com/in/soniamcdonaldContact me for cool articles! Copyright - LeadershipHQ 2012 64

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