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Marketing Assignment

Marketing Assignment

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Acorn farm play & learn Acorn farm play & learn Presentation Transcript

  • Acorn Farm Play & Learn
    Little Squirrels Nursery
  • Business Overview
    Here at Acorn Farm Play & Learn Centre and Little Squirrels Nursery we look at creating a safe and educational environment for children whilst at the same time making it fun…
    What are our Key Objectives as a company….?
  • Key Objectives
    To establish a unique business within the area of Denbighshire
    To offer a specialist service to the people of the area
    To provide the children with the best start of their education journey possible
    Create an easy stress free establishment to meet all the parents of the areas needs
    Set up the business in a prime and suitable location to make it as accessible to parents as possible
  • Acorn Farm Play & Learn
    What are we?
    Acorn Farm Play & Learn is a unique service to children aged 5-16 living in the Denbighshire area
    What will we offer?
    After School Club
    Play Scheme during the school holidays
    Youth Club
    Who will be our target market?
    Parents of children aged 5-16 that are currently attending a primary/secondary school in Denbighshire
    What are the figures of children in the area?
  • Little Squirrels Nursery
    What are we?
    Nursery for babies as young as 9 months and toddlers/children up to the age of 5
    What will we offer?
    Monday – Friday (8am-6pm) establishment that meets all the needs of busy parents.
    School pick up and drop off
    Fun and Educational activities
    Who will be our target market?
    Parents of babies and toddlers of the age 9months – 5years
    What are the figures of nursery aged children in the area?
  • SWOT Analysis
    Strengths
    Number of services offered at one location
    Continuation of services until late teens
    Clean, friendly & safe environment
    Trained & qualified staff throughout the business
    Additional educational provider
    Customer care and support structure
  • SWOT Analysis
    Weaknesses
    Little Squirrels Nursery can’t offer as many additional services due to age & nature of the activities.
    The need for extra transport to cover a wider geographical area.
    Slow at building better relationships with external companies to offer more external activities at a better rate.
    New additional activities internal & external – to keep the interest
  • SWOT Analysis
    Opportunities
    New customers
    Marketing of the services offered
    Additional government funding for young people
    Government funding for supporting additional staff development
    Support local child events with in the community
    Offer additional services at the weekends
  • SWOT Analysis
    Threats
    New government regulations
    Additional & increased running costs
    New competitors
    Customer affordability to send their children to the centre
    Current competitors introducing new features to their services 
  • Market Strategy
    Promotions
    Acorn Farm Play & Learn – Will run promotions at the start of the school term, at the end of school term and just before the start of each school calendar holiday to promote the play schemes
    Little Squirrel Nursery – Will run promotions to attract new customers throughout the year due to the nursery offering care for babies
  • Market Strategy
    Advertising –
    We will advertise through mediums such as -
    News Papers
    Website
    Flyers
    Centre Information Packs
  • Market Objectives
    Specific – What are the specifics of the marketing plan?
    Measurable – How will this be measured?
    Achievable – What will this plan result in? Profit & Turnover?
    Realistic – How are we going to implement the plan realistically?
    Time –What is our time frame to implement this?
  • Target Market
    Young parents
    Mums to be
    Single parents
    Parents with toddlers
    Parents with babies as young as 9 months
    Parents with children that are currently in secondary school
  • Implementation
  • Resources Required
    Advertising Costs –
  • Forecast Revenue
  • Thank You for listening & observing