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product mix of revlon …

product mix of revlon

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  • 1. Product“Anything that canbe offered to amarket forattention ,acquisition, use or
  • 2. Basic concepts Product Mix- “ A product mix is the total set of brands marketed by the company”. Product Line : A group of related products manufactured by a companyProduct Width- “The number of product line that a company offers.” Product Length – “The number of product in the product line.”Product Depth- “The different varieties of a product in a product length.”
  • 3. WOMEN MEN FACE EYES FACE LIPS HAIR NAILS FRAGRANCE SKINFRAGRANCE
  • 4. FACE Skin Light Touch $ GlowNew Complexion Colorstay
  • 5. SKINLIGHTS LOTION DUOTONE BLUSHEnriches the complexion, giving silky, long wearing formulaan all over radiance to the face. Sheer natural shades
  • 6. TOUCH & GLOW LIQUID FACE POWDER FOUNDATIONSmoothens and moisturizes for a Long wearing make-up for a sheersoft, dewy finish glowing look
  • 7. NEW COMPLEXION LIQUID FACE POWDER FOUNDATIONLight as air formula that evens out your Sets make up for longer wear and Oilskin tone without clogging pores free, irritant free
  • 8. COLORSTAY MOISTURIZER CAKE FOUNDATION POWDERMoisture Balance formula Lightweight, oil-free formula Flawless finish is sweat proof
  • 9. EYES EyeShadowEye LinerMascara Kohl
  • 10. EYE LINER MASCARA i. LIQUID EYELINER i. WATER TIGHT MASCARA ii. FABULINER ii. LASH FANTASY iii. EYE PEN
  • 11. EYE KOHL SHADOWi. CRÈME EYE SHADOW i. BLACKii. POWDER EYE SHADOW ii. BLUEiii. LIQUID EYE SHADOW iii. GREEN
  • 12. LIPS LipstickLip Gloss
  • 13. LIPSTICi. SUPER LUSTROUS FRAGRANCE FREE K ii. PLUMP LIP COLOR iii. SHINY SHEER smooth, silky rich color Enriched with proteins $ High-shine finish without with lasting richness carbohydrates, Offers an the stickiness or tackiness and vibrancy added benefit of SPF15 of ordinary lipgloss
  • 14. LIP i. SUPER LUSTROUS LIPGLOSS GLOSS ii. GLOSSYLICIOUS LIPGLOSSExclusive Liquid Silk Formula with A deliciously shiny lipgloss that gives lips avitamins and Aloe keeps lips soft and high shine without a sticky feel.smooth
  • 15. NAILNail Paint Remover FrenchManicure
  • 16. NAILi. SUPER SMOOTH NAIL ENAMEL PAINT ii. TOP SPEED NAIL ENAMELMore fluid formula allows for greater 60 seconds, speed dry polymerease of application and quicker dry time base
  • 17. NAIL PAINT REMOVERi. EXTRA FAST NAIL ENAMEL ii. EXTRA GENTLE NAIL REMOVER ENAMEL REMOVERLeaves nails healthy, not dry or stripped For weak, sensitive nails. Removes nail enamel gently.
  • 18. FRENCH MANICURESecret to fresh perfectly groomed nails thatgives nails a very natural, neat and elegant look
  • 19. SKIN CARE Touch $ Glow Pure skin care Absolutewhitening range Hydra boost
  • 20. TOUCH & GLOW Touch $ Glow advanced fairness cream Touch $ Glow advanced fairness lotion
  • 21. PURE SKIN CARE Purifying Purifying Gentlefoam wash cream wash exfoliating scrub
  • 22. Pore Oil freeminimising moisturizer toner
  • 23. ABSOLUTE WHITENING i. Whitening Cream ii. Whitening Lotion iii. Whitening Essence iv. Whitening Serum
  • 24. HYDRA BOOSTMoisture rich Moisture rich Revitalizingcleansing milk cream wash toner
  • 25. Moisturizing Intense Intenseday cream radiance Moisture moisturizing balance night day lotion cream
  • 26. FRAGRANCES Charlie Fire $ Ice Body Sprays
  • 27. CHARLIE RANGECharlie CharlieUrban Instinct
  • 28. FIRE $ ICE 1. Fire $ Ice Red i. TANGERINE ii. ORANGE iii. MAGNOLIA 2. Fire $ Ice i. Cool SNOW ii. GLACIER
  • 29. BODY SPRAYS
  • 30. FACE FaceWashCologneCream
  • 31. Face wash Creami. Oil control i. Pimple correctorii. Whitening ii. Mattifying creamiii. Gentel iii. Anti-blemishes
  • 32. cologneFire $ ice cologne charlie cologne
  • 33. HAIR ShampooConditioner Color
  • 34. shampoo conditioneri. Dandruff control i. Green teaii. Hydra rescue ii. Strong walnutiii. SOS calm
  • 35. FRAGRANCE Charlie Fire $ Ice
  • 36. CHARLIE 1. Refreshing Charlie i. MUSK ii. SPICES iii. ENERGY 2. Youthful Charlie i. REBELLIOUS ii. DARING
  • 37. FIRE $ ICE 1. Fire i. PACE ii. RAW FOREST iii. PASSION 2. Ice i. OCEANIC PROFOUND ii. COOL BLUE iii. HORIZON FRESHNESS
  • 38. strategiesIncreasing the width – company hopes tocapitalize on its good reputationand skills in present market.Increasing the depth – the company hopesto entice the patronage ofbuyers of widely differing tastesand needs.Increasing the length – company can widenand strengthen its foot in the
  • 39. Thank You! REVLON