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Viral marketing

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  • 1. Sr. No. Particulars 1 What is Viral Marketing? 2 Principles of Viral Marketing 3 Ways of Viral Marketing 4 Best Examples of Viral Marketing in India 5 Why Kolaveri Di became Viral? 6 Why Vodafone’s Zoo Zoos became Viral?
  • 2.  Viral marketing is an online marketing technique which involves creating an infectious excitement about your product so that people pass on information about it through emails, social networking sites, blogs and any other form of online network.  One example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers' messages in every user's e-mail notes.
  • 3. According to marketing professors Andreas Kaplan and Michael Haenlein, to make viral marketing work, three basic criteria must be met, i.e., giving the right message to the right messengers in the right environment: 1.Messenger: Three specific types of messengers are required to ensure the transformation of an ordinary message into a viral one: market mavens, social hubs, and salespeople.2.Message: Only messages that are both memorable and sufficiently interesting to be passed on to others have the potential to spur a viral marketing phenomenon. 3.Environment: The environment is crucial in the rise of successful viral marketing – small changes in the environment lead to huge results, and people are much more sensitive to environment. The timing and context of the campaign launch must be right.
  • 4. Viral marketing often involves and utilizes:  Customer participation and polling services  Industry-specific organization contributions  Internet search engines and blogs  Mobile smartphone integration  Multiple forms of print and direct marketing  Target marketing web services  Search engine optimization (SEO)  Social media optimization (SMO)  Television and radio
  • 5.  Viral Advertisements:- • Citibank • Tupperware • Hindustan Unilever • Amway • Hotmail • Vodafone’s Zoo zoos  Viral Videos:- • Why this Kolaveri Di? • Ganganam Style
  • 6. •Magic of Kolaveri lyrics: “White skin-u girl-u girl-u, girl-u heart-u black-u.” •Video footage: Video song has shown “Making of Kolaveri Di” i.e. how this song is made by the Kolaveri team.•Refreshing Sound: Kolaveri fans tell that sound and music is refreshing and pleasant. •Use of All social networks: Twitter trend records are out broke when this song shared on FB and YouTube.•Production by Celebrity: Song sung by Dhanush, who is son-in-law of RajaniKant.
  • 7. If your an Indian I’m sure you’ll never miss a laugh at the Vodafone ZooZoo ads which mainly appear during the IPL season. The advertisements are really attractive it would capture the attention of every individual. After launching the campaign Vodafone’s subscription rates increased by almost 30% each quarter and moreover they