Foodie - Designing a meal sharing service
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Foodie - Designing a meal sharing service

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A Service design project created by students at the Master of Service Design in Politecnico di Milano.

A Service design project created by students at the Master of Service Design in Politecnico di Milano.

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Foodie - Designing a meal sharing service Foodie - Designing a meal sharing service Presentation Transcript

  • Connecting cultures, cuisines and community CONCEPT NOTE November 27, 2013 Creators: Ana, Rafael, Gabriella, Suleiman, Leandro, Sonali MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     MSD  FOODIES  |  FOODING  TOGETHER  |  NOVEMBER  27  2013     1  
  • BRIEF Share Culture Bovisa - Dergano Provide Food MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     2  
  • APPROACH DISCOVER DEFINE DEVELOP DELIVER Observation Personas Prototype Business Model Research Role plays Test Empathy Customer Journey Interviews Case studies Story boards Blueprints MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     Sensitivity Analysis Video Story View slide
  • INSPIRATION BUILDING COLLABORATION MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     4   View slide
  • DEFINITION MAPPING MEAL SHARING “gourmets”   “networkers”   VALUE - GOURMET “freeloaders”   “companions”   RELATIONSHIP – INTIMACY MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     5  
  • OFFERING Foodie is a web based service that connects people in Bovisa and Dergano across cultures by facilitating the sharing of an extra home cooked meal MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     6  
  • DESCRIPTION 1   HOST A MEAL     uploads  the  extra  meal  with  descrip9on   2 BE A GUEST can  search  by  distance  and  cuisine     books  a  meal   3 EAT TOGETHER eat  together  sharing  cultures     feedback  and  ra9ngs     4 FACILITATE verifying  new  registra9ons       monitoring  feedback   MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     7  
  • MISSION & VALUES To promote integration in the neigbourhood through the sharing of cuisines, cultures and resources. know neighbours curious cultures share efforts minimise waste MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     8  
  • AUDIENCE FAMILIES STUDENTS WORKERS MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     9  
  • ACTORS USER 1 Host   SERVICE PROVIDER USER 2 Guest   SPONSOR Grocer   MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     10  
  • VALUE EXCHANGE company  –  culture  –  op9mise  -­‐  share   Host   Guest   meal   trust  -­‐  co n ers   back   ect  -­‐feed nn trust  -­‐  co promo9on  -­‐   discount   vouc h  alliance    co  branding   nect  -­‐fee dback   Grocer   MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER    
  • KEY TOUCHPOINTS BROCHURE   POSTER   E  -­‐  VOUCHER   WEBSITE   TWITTER   FACEBOOK   MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     12  
  • WEBSITE MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     13  
  • CUSTOMER JOURNEY: USER - HOST evidence! actions! JAYA JOIN POST brochure at market registers profile uploads describes pictures cooks, spicy, veg PREPARE accepts request time, seats, diet evidence! actions! AWARE USE share a meal REDEEM RATE feedback vouchers shopping receives foodie points + MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     14   cooks
  • CUSTOMER JOURNEY: USER - GUEST JOIN BOOK USE RATE a friend on facebook registers profile searches request selects pays shares a meal feedback eats, spicy, quick time, location + online search registers profile Cook/eat, vegan searches selects calls pays shares a meal cuisine, diet evidence! KIRECCI’S actions! evidence! LEANDRO actions! AWARE + MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     15   feedback
  • SERVICE BLUEPRINT AWARENESS   STAGES   DISCOVERY   Moments   JOIN   REGISTRATION   PROFILE   MAINTAIN   USAGE   CONNECT   BOOKING   DINING   RATING   REDEMPTION   TOUCHPOINTS   user:  guest   ACTIONS   user:  host   ACTIONS   explores   website   signs  up   explores   website   signs  up   applies  for   verifica9on   applies  for   verifica9on   lists  diet   search  by   &  9ming   filters   send   request   pay   post   lists   cuisine   meal     &  9ming   accept   dine   give  feedback   request   receives   cooks   voucher  &  shops   points   provider   develops   pla`orm   partner:   market   brochures   adver9se   pla`orm   verifies   users   give  feedback   issue  voucher   validates   service   dine   updates   pla`orm   process  payment   monitor  feedback   engage  sponsors   and  points     accept  voucher     value  flow   MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     16  
  • UNIQUE VALUE PROPOSITION EXTRA PLATE MEET NEIGHBOURS FOODIES NEW CULTURES HOME COOKED EATING TOGETHER MSD FOODIES | FOODING TOGETHER | NOVEMBER 27 2013 | SERVICE DESIGN MASTER     17