Search Marketing Plan for Return On Change Social Funding Start Up

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Search Marketing Plan for Return On Change Social Funding Start Up

  1. 1. Return on Change Search Marketing Plan Danny Zhu l Jill Zhang l Jason Zhou l Sona Martirosian NYU MS Integrated Marketing
  2. 2. Who are we? Founded in 2012, Return on Change provides a business solution that connects investors to world-changing startups. Return on Change is on the forefront of utilizing technology and crowd investing to spur the future of innovation and economy.
  3. 3. What do we offer?
  4. 4. How it works?
  5. 5. Where can you find us?
  6. 6. Competition Domain Authority: 73 Page Authority: 78 Total Established Links: 6,048 Founded in 2010, Angel List is one of the most famous crowd funding websites which has 18,000 credit investors and features 100,000 startup profiles. Breakdown into 3 parts: • Join a Startup: 3000+ Jobs from startups • Syndicates: 137 syndicates led by notable investors • Public Fundraising: currently about 4000 startups
  7. 7. Search Engine Optimization
  8. 8. SEO Overview External Backlinks Referring Domains Referring IPs: Referring Subnets: 2,498 257 228 217 Crowdinvesting 7 Blog Crowd investing 7 Blog Equity Crowdfunding 8 Equity crowdfunding platform 8 Crowd funding 0 Crowdfunding 0
  9. 9. Third level First level Home page Browser start up Startup 1 Startup 2 Start-up crowdfunding Register and vote Company blog
  10. 10. Home page https://www.returnonchange.com/sit e/index Page Title Return on Change I Crowdinvesting for high-impact startups Meta Description Not Found Meta Keywords Not found H1,H2 Not found https://www.returnonchange.com/ Page Title Startups investment|Crowdfun ding| Retrun on Change Meta Description Return on Change is a professional crowdfunding firm for high-impact start-ups and identify crowdsourcing opportunities for investors Keywords Investing startups, Crowdfunding, Return on Change H1,H2 H1: Investing startups H2: Crowdfunding Recommended Practice
  11. 11. Browser startups https://www.returnonchange.com/start up/allStartup/category Page Title Return on Change| Crowding investing for high-impact startups Meta Description Not Found Meta Keywords Not found H1,H2 Not found https://www.returnonchange.com/crowdi nvesting Page Title Return on Change |investing startups Meta Description Retrun on Change provides investing opportunities on world-changing startups. Keywords investing startups, investing online H1,H2 H1:startups for investing H2:investing voting
  12. 12. Url startup/view/id/59 startup/Thankster Page tile Return on Change I Crowdinvesting for high- impact startups - Startup profile Technology startups| Thakster.com Meta description Not found Thankster facilitates handwritten personalized correspondence for consumers and enhances CRM for businesses by automating the sending of real cards that look authentically handwritten. Keywords Not found Technology investing, Technology startups Detail for the startup profiles
  13. 13. Startups crowdfunding https://www.returnonchange.com/site/page/view/how_it_works Page Title Return on Change I Crowdinvesting for high-impact startups - How it works Meta Description Not Found Meta Keywords Not Found H1 Not Found H2 HOW IT WORKS
  14. 14. CleanTech Life Sciences EdTech Technology Social enterprise URL /CleanTech /Life-Sciences /EdTech /Technology /Social-enterprise Meta Description Return on Change is a professional crowdfunding firm for world changing startups, including, clean technology, life science, education technology, and social enterprise. Keywords Clean technology, Crowd Funding Life science, Crowd Funding Education technology, Crowding Funding Technology, Crowd Funding Social enterprise, Crowd Funding Page Title Crowdfunding for Clean Technology Crowdfunding for Life Science Crowdfunding for Education Technology Crowd- funding for Technology Crowdfunding for Social enterprise More details for crowdfunding
  15. 15. Url /blog /blog Page tile ROC blog| Everyone’s invested Startups investing Tips|Return on Change Meta description Not found Return on Change’s blog provide useful professional and up-to-date information about online startups investing. Keywords Not found Online investing, startups investing Return On Change
  16. 16. Search Volume Estimate Investing starups investing startups investing startup startup investment investing in startups invest in startups startups investment 1490 Online investment Investing online online investment invest online investing through internet 4720 Crowd funding Crowdfundg/technology Crowdfunding, etc 201,090 Funding technology funding life science funding education technology funding clean technology funding social enterprise funding 860
  17. 17. • Update the URL structure of the company, making it more indexable for the users • Add meta description and identify specify page titles for every page level • Complete the URL and page structure for the Crowdfunding part • Index content for the investing startups profiles • Link the company blog and website with same set of keywords, using blog information supporting the main website. RecommendationRecommendations
  18. 18. Content Marketing
  19. 19. Content Audit Blog Categories • Crowdfunding • Start Ups • Guest Posts • Events & News • Mythbusters Series Social Profiles • Facebook • Twitter • LinkedIn • YouTube
  20. 20. Customer Profile: Jim Financial Investor Motivation: To make money from investment Profile • 53-year-old • Married: 14 years • Father of two • MBA in Finance • Venture Capitalist • New York, NY • Net Worth: $500M Interests • Finance • The Stock Market • International Trade • Politics • Economics • Sports • Cars Digital Behavior • Uses internet primarily for business • Social Network: LinkedIn for work Facebook for family and friends • Uses Twitter to follow influential voices • Reads: Forbes, Fortune, WSJ, New York Times. Inc, Yahoo News • Checks E-mails constantly on a mobile device Story Jim is in independently wealthy venture capitalist looking to invest in new start ups that have a promise of making him a large sum of money. He reads an article on Forbes about crowd investing and decides to do a search for the term. As someone who is extremely busy but likes to do extensive research before making decisions, Jim looks for articles that provide a lot of detailed information in a quick manner. After finding crowd funding sites, Jim reads through the descriptions of the start ups to determine which seems the most lucrative investment opportunity. He believes that crowd investing is a great way to find promising start ups because if a lot of people are willing to invest, the start up is more likely to be successful with customers. Crowd Investing Crowd Funding Investing Sites New Start Ups List of Start Ups Investing in Startups Keywords Blog Post Topics • Benefits of using crowd funding platforms for investing • Case studies of successful start ups who used crowd funding • How a news story or current event will affect your investment • Using a sports analogy to explain benefits of crowd funding • Guest post by a trusted financial advisor who writes about investing in start ups
  21. 21. Customer Profile: Dan Strategic Investor Motivation: Wants to give strategic advice to companies he invests in Profile • 45-year-old • Married: 10 years • MS Computer Engineering • Former Entrepreneur • Professional Investor • Los Angeles, CA • Net Worth: $50M Interests • Technology • Clean Technology • Tech Innovation • Computer Programming • Tech Engineering • World News • Entrepreneurship Digital Behavior • Uses internet for business and personal use • Social Networks: LinkedIn , Twitter, Quora • Follows tech CEOs on Twitter and shares his insights about the industry • Reads: Fast Company, Forbes, Wired, Tech Crunch, blogs about tech innovation news • Uses a tablet to read news and a lap top for everything else Story Dan started his career as a tech entrepreneur in Silicon Valley. After founding a few successful start ups, he decided to retire in sunny Los Angeles. He likes to stay involved in the tech start up world and is constantly looking for new innovative start ups to invest in. He’s looking to not only invest financially but also to be a strategic advisor to new start up founders and share his knowledge with them. Dan thinks crowd funding is a great idea and is looking to invest in start ups that have already gotten attention on crowd funding platforms. Crowd Investing Crowd Funding Investing in Tech Start Ups New Tech Start Ups Clean Technology Start Ups Investing in Clean Tech Start Ups Keywords Blog Post Topics • News in the tech start up world • Information about innovations in clean technology • Detailed background information on the start ups listed on ROC and interviews with the founders • Case studies showcasing how ROC listed clean tech start ups want to impact the world • Guest post by tech CEOs and well known start up investors
  22. 22. Customer Profile: Dave Start Up CEO Motivation: To get funding for his company Profile • 34-year-old • Single • MS in Engineering • Start up CEO • Brooklyn, NY • Net Worth: $50K Interests • Engineering • Clean Energy • Renewable Energy • Entrepreneurship • Technology • Start up News • Video Games Digital Behavior • Uses internet for business & personal use • Social : Facebook, Twitter, Reddit, LinkedIn, Instagram • Reads: Inc, Tech Crunch, Wired, Pando, Fast Company • Follows successful start up CEOs on Twitter & engages with them • Very digitally savvy • Digitally connected at all • Uses the internet for everything from work, reading, gaming, TV Story Dave and two of his graduate school friends have come up with a start up idea for a new energy efficient battery that runs on a renewable energy source. They would like to produce the batteries to be used in low income areas to power educational facilities. They want their start up to really impact society and help make the world a better place. They rent desks at a co-working space at General Assembly and collaborate with other start up founders the meet there. Dave is tasked with finding investors for the project and is looking for crowd funding platforms to fund their start up. Crowd Funding Start up news Finding Investors Investors for Start Ups Investors for Tech Start ups Investors in Clean Tech Keywords Blog Post Topics • How to find funding for your start up • Case studies of successful start ups who used ROC for crowd funding • Strategic advice for entrepreneurs and how to grow your company • Using a gaming analogy to explain how to make your start up successful • Guest posts from successful start up CEOs and strategic advisors
  23. 23. Customer Profile: Laura Socially Conscious Investor Motivation: Invest in a company that promises social change Profile • 28-year-old • Single • BA Social Science • MS in Education • Teacher • San Francisco, CA • Net Worth: $150K Interests • Environmentalism • Clean Technology • Sustainable Living • Recycling • Living Green • Global education • Education Technology • Organic Cooking Digital Behavior • Uses internet primarily for personal use • Social Network: Facebook, Twitter, Pinterest, Instagram • Reads: Tree Hugger, The Daily Green, Dot Earth, Huffington Post, organic cooking blogs, education tech news, and lifestyle and fashion blogs • Spends most of her time online reading blogs • Writes a blog about organic cooking and growing vegetables Story Laura is a teacher who is very interested in environmentalism and sustainable living. She is vegetarian, only buys locally grown products at farmers markets, and grows her own vegetables in a small garden. She lives in San Francisco and is very interested in Silicon Valley start ups that focus on green technology and making the world a better place. She is also interested in educational technology that she can use in her classroom. She has recently inhered some money and is looking to invest a small amounts in a socially responsible start ups whose cause she believes in. Socially Responsible Start Ups Crowd Funding Platforms Education Technology Start Ups Invest in Clean Tech Start Ups Crowd Investing in Green Start Ups Start Up Investment Sites Keywords Blog Post Topics • Information about clean tech and ed tech start ups listed on ROC • Posts and videos about how ROC start ups are benefiting the world • Posts about sustainable living and green technology start ups • News about exciting innovations in the educational tech world • Guest posts from influencers in the green living, green tech, and education tech world
  24. 24. Financial Investor Influencers Tomio Geron Writes about start ups at Frobes.com Twitter: 9,610 @tomiogeron Site: Forbes.com Forbes Twitter: 2,373,487 Forbes Facebook: 798,000 Strategic Investor Influencers Kunal Desai Writes about investing and Wall Street Twitter: 14,550 @kunal00 Site: BullsOfWallStreet.com Bulls On Wall Street Twitter: 8,900 Bulls On Wall Street Facebook: 8,700 Maya Baratz Head of new products at the Wall Street Journal Twitter: 11,850 @mbaratz Site: WSJ.com and Mbaratz.tumblr.com Wall Street Journal Twitter: 3,745,000 Wall Street Journal Facebook: 1,700,000 Dharmesh Shah Founder of Hubstop and start up blogger Twitter: 214,002 @dharmesh Blog: OnStartups.com On Startups Facebook: 140,000 Kevin Kelly Founding Editor and currently Editor- at-Large of Wired Magazine Twitter: 17,470 @kevin2kelly Blogs: KK.org, Wired.com Wired Twitter: 2,408,498 Wired Facebook: 772,000 Paul Kedrosky Investor and entrepreneur. Writes about finance and the money culture. Twitter: 264,844 @pkedrosky Blog: InfectiousGreed.com Mark Suster Two time entrepreneur, writes about starts ups at Tech Crunch Twitter: 135,115 @msuster Sits: TechCrunch.com Blog: BothSidesOfTheTable.com Tech Crunch Twitter: 3,183,086 Dave McClure Founder of 500 Start Ups, angel investor and start up advisor Twitter: 183,989 @davemcclure Blog: 500hats.com Mike Fishbein Writes about start up and new product and business development Twitter: 1,318 @mfishbein Blogs: mfishbein.com Penelope Trunk Four time entrepreneur and start up blogger, writes a career advice column that runs in 200 newspapers Twitter: 134,238 @penelopetrunk Blog: PenelopeTrunk.com
  25. 25. Sarah Lacy Writes about news about news in the tech start up world. Twitter: 84,971 @sarahcuda Site: Pando.com Pando Twitter: 56,896 Pando Facebook: 21,000 Start Up Influencers Steve Blank Professor of Entrepreneurship at Stanford, Berkley, and Columbia. Author of Four Steps to the Epiphany. Twitter: 88,756 @sgblank Blog: SteveBlank.com Socially Conscious Influencers Ben Horowitz A venture capitalists that that helps entrepreneurs become successful CEOs and build important and enduring companies Twitter: 56,718 @bhorowitz Site: bhorowitz.com Frank Gruber Cofounder of Tech Cocktail, a site for tech start up events and news Twitter: 26,268 @frankgruber Site: Tech Cocktail tech.co Tech Cocktail Twitter: 91,305 Tech Cocktail Facebook: 16,985 Matthew Brimer Cofounder of General Assembly, a start-up co-working space, that teaches technology, design, and business skills Twitter: 5,499 @brimer Site: GeneralAssemb.ly GA Twitter: 36,710 Jaymi Heimbuch Writes about green technology and gadgets at Tree Hugger Twitter: 17,230 @jaymiheimbuch Site: TreeHugger.com Tree Hugger Twitter: 261,760 Tree Hugger Facebook: 266,000 Hank Green Entrepreneur and founder of Eco Geek, a site about green technology Twitter: 325,560 @hankgreen Site: EcoGeek.org Eco Geek Twitter: 45,537 Andrew Revkin Writes New York Times blog Dot Earth about sustainability, environmentalism, and technology Twitter: 52,212 @revkin Site: DotEarth.Blogs.NYTimes.com Dot Earth Twitter: 32,380 Steven Anderson Educator and blogger about educational technology at Tech & Learning Twitter: 81,962 @web20classroom Site: TechLearning.com Blog:web20classroom.org Tech Learning Twitter: 21,527 Sarah Perez Writes about education tech news at Tech Crunch Twitter: 28,800 @sarahintampa Site: TechCrunch.com Tech Crunch Twitter: 3,183,086 Tech Crunch Facebook:966,000
  26. 26. Content Strategy Awareness Research Comparison Purchase Blog Posts • Posts centered around various topics for all 4 customer personas • Create an Infographics to encourage sharing • The 1-2-3 of Crowd Funding Social Media • Maintain active social profiles • Engage with followers & influencers • Join discussions on crowdfunding on various social platforms E-books • The Benefits of Crowd Funding • Importance of Clean Tech Innovation Webinars • Educating start ups about crowd funding • Educating Investors about crowd funding Case Studies • Success stories from start ups that raised funds through ROC Customer Testimonials • Interviews with start up founders who raised money through ROC • Videos showcasing the progress of the start ups Details Product Info • A page on the website detailing how ROC works and how to use it • Detailed information about each start up listed in ROC
  27. 27. Monday Tuesday Wednesday Thursday Friday Saturday Sunday Blog post Engage with Influencers Facebook Twitter LinkedIn Blog Post Engage with Influencers Facebook Twitter LinkedIn Share article by influencer Engage with Influencers Engage with Influencer s Blog post Engage with Influencers Facebook Twitter LinkedIn Blog Post Engage with Influencers Facebook Twitter LinkedIn Share article by influencer Engage with Influencers Engage with Influencer s Blog post Engage with Influencers Facebook Twitter LinkedIn Blog Post Engage with Influencers Facebook Twitter LinkedIn Share article by influencer Engage with Influencers Engage with Influencer s Blog post Engage with Influencers Facebook Twitter LinkedIn Blog Post Engage with Influencers Facebook Twitter LinkedIn Share article by influencer Engage with Influencers Engage with Influencer s Monday Tuesday Wednesday Thursday Friday Saturday Sunday Blog post Engage with Influencers Facebook Twitter LinkedIn Blog Post Engage with Influencers Facebook Twitter LinkedIn Guest Post Engage with Influencers Engage with Influencer s Blog post Engage with Influencers Facebook Twitter LinkedIn Blog Post Engage with Influencers Facebook Twitter LinkedIn Share article by influencer Engage with Influencers Engage with Influencer s Blog post Engage with Influencers Facebook Twitter LinkedIn Blog Post Engage with Influencers Facebook Twitter LinkedIn Guest Post Engage with Influencers Engage with Influencer s Blog post Engage with Influencers Facebook Twitter LinkedIn Blog Post Engage with Influencers Facebook Twitter LinkedIn Share article by influencer Engage with Influencers Engage with Influencer s Month 1: • Focus on engaging with influencers and establishing relationships • Post on the ROC blog twice a week, focusing on one customer persona in each post • Post and engage with with influencers on followers on Facebook, Twitter, and LinkedIn at least twice a week • Share relevant articles by key influencers every Friday on Facebook, Twitter, and LinkedIn Month 2: • Share guest posts by influencers every other Friday, focusing on a different customer personas each week • Post on the ROC blog twice a week, focusing on one customer persona in each post • Post and engage with with influencers on followers on Facebook, Twitter, and LinkedIn at least twice a week • Share relevant articles by key influencers every Friday on Facebook, Twitter, and LinkedIn Content Calendar
  28. 28. Monday Tuesday Wednesday Thursday Friday Saturday Sunday Blog post Engage with Influencers Facebook Twitter LinkedIn Blog Post Engage with Influencers Facebook Twitter LinkedIn Guest Post Blog post Facebook Twitter LinkedIn INTERVIEW WITH START UP CEO Blog Post Engage with Influencers Facebook Twitter LinkedIn DATA VISUALIZ ATION Share article by influence r Blog post Facebook Twitter LinkedIn Blog Post Facebook Twitter LinkedIn START UP CASE STUDY Guest Post Blog post Engage with Influencers Facebook Twitter LinkedIn Blog Post Engage with Influencers Facebook Twitter LinkedIn VIDEO BEHIND THE SCENES Share article by influence r Monday Tuesday Wednesday Thursday Friday Saturday Sunday Blog post Engage with Influencers Facebook Twitter LinkedIn Blog Post Engage with Influencers Facebook Twitter LinkedIn Guest Post Share article by influencer Blog post Engage with Influencers Facebook Twitter LinkedIn Blog Post About upcoming E BOOK E BOOK REDDIT AMA for E Book Share E book on social Influencer share E book Blog post Facebook Twitter LinkedIn INTERVIEW WITH START UP CEO Blog Post Facebook Twitter LinkedIn Influencer share E book Guest Post Influencer share E book Blog post Engage with Influencers Facebook Twitter LinkedIn Blog Post Engage with Influencers Facebook Twitter LinkedIn VIDEO BEHIND THE SCENES Share article by influence r Month 3: • Maintain all activity from the first two months • Data Visualization: The 1-2-3 of Crowd Investing. Create an infographic detailing how crowd investing works in a simple, visually way. • Share interviews with start up CEO, case studies, and behind the scenes of a start up video content to show case successful start ups that got their funding through ROC Month 4: • Maintain all activity from the first three months • Publish an E-book: The Benefits of Crowd Funding including information about crowd funding. Ask influencers to provide quotes to be included in the book as well as post about the book on their own sites. • Post about the e-book on Reddit’s r/StartUps forum: “We are the founders of Return on Change, a crowd funding platform for start ups, Ask us Anything” allowing users to ask questions to the ROC team and answering all of their questions.
  29. 29. Monday Tuesday Wednesday Thursday Friday Saturday Sunday Blog post Engage with Influencers Facebook Twitter LinkedIn Blog Post Engage with Influencers Facebook Twitter LinkedIn Guest Post Share article by influencer Blog post Engage with Influencers Facebook Twitter LinkedIn Blog Post About Webinar Promote Webinar on Social WEBINAR INFLUENCER POSTS ABOUT WHAT THEY LEARNED IN WEBINAR Blog post Facebook Twitter LinkedIn INTERVIEW WITH START UP CEO Blog Post Facebook Twitter LinkedIn START UP CASE STUDY Guest Post Share article by influencer Blog post Engage with Influencers Facebook Twitter LinkedIn Blog Post Engage with Influencers Facebook Twitter LinkedIn VIDEO BEHIND THE SCENES Share article by influence r Monday Tuesday Wednesday Thursday Friday Saturday Sunday Blog post Engage with Influencers Facebook Twitter LinkedIn Blog Post Engage with Influencers Facebook Twitter LinkedIn Guest Post Share article by influence r Blog post Engage with Influencers Facebook Twitter LinkedIn Facebook Twitter LinkedIn INFLUENCER S POST ABOUT EVENT Share article by influencer BLOG POST ABOUT EVENT INTERVIEW WITH START UP CEO PROMOTE UPCOMING EVENT ON SOCIAL Facebook Twitter LinkedIn VIDEO BEHIND THE SCENES PROMOTE EVENT ON SOCIAL Blog post Engage with Influencers Facebook Twitter LinkedIn BLOG POST ABOUT EVENT VIDEO BEHIND THE SCENES PROMOTE EVENT ON SOCIAL PANEL EVENT POST RECAPING EVENT Month 5: • Maintain all activity from the first four months • Host a webinar educating start up founders on funding their business ventures • Promote the webinar on the ROC blog, social, and ask relevant influencers to share it with their followers Month 6: • Maintain all activity from the first five months • Invite influencers in the start up investment world to be speakers at a panel event and give advice to start ups on entrepreneurship and how to get funding. • Promote the event on the ROC blog, social, and ask relevant influencers to share it with their followers
  30. 30. Search Engine Marketing
  31. 31. SEM briefing • A makeup of SEO and Content Marketing • Budget limited on $100/day • Objective: Increase impressions and CTRs on Google SERPs, to raise awareness and engagement of Return on Change. • Target Audiences: high-quality investors and startup investees • Focusing Area: Clean, Biological, Educational, Medical technologies.
  32. 32. Step 1: keywords generation • Examine the original SEO keywords set and remove those are not proper for SEM. Too General Misunderstanding Startups Venture capital High-impact Life sciences Technology Mission focused Investors Shares Funding Capital raising
  33. 33. AdGroups (12) Business Category Focusing Area Category Brand Category Crowdfunding Crowdinvest Funding Investment Online Startups Cleantech Biotech Edtech Medtech Tech Return On Change Campaign3 - General Campaign1 - Investors Campaign2 - Startups Keywords pool
  34. 34. AdGroup 1 Crowdfunding (31 keywords) Campaign 1 Investors Campaign 2 Startups Campaign 3 General crowdfunding opportunities crowdfunding for startups crowdfunding safe crowdfunding crowdfunding investors crowdfunding platform high yield crowdfunding crowdfunding wanted crowdfunding website Keyword Templates Opportunities Safe High yield Investors Needed Wanted Platform Website Network Number of Keywords 11 8 12 Delivering keywords to 3 Campaigns without duplication!
  35. 35. 304 Keywords Campaign Investors AdGroup1 AdGroup2 …… AdGroup12 Campaign Startups AdGroup1 AdGroup2 …… AdGroup12 Campaign General AdGroup1 AdGroup2 …… AdGroup12 84 keywords 69 keywords 151 keywords
  36. 36. Step 2: Budget re-allocation Clicks Impressions CTR CPC Position Campaing Investors 2 237 0.8% $0.63 4.33 Campaign Startups 1 223 0.4% $0.74 5.15 Campaign General 169 8263 2.0% $0.59 3.67 Campaign Investors Campaign Startups Campaign General $30 $20 $50 • Horizontal comparison: Under $1 bid and $100 daily budget assumption
  37. 37. Step 3: Campaign estimation
  38. 38. Step 3: Campaign estimation Daily Clicks Impressions CTR CPC Position Campaing Investors 7.76 606 1.3% $3.78 3.2 Campaign Startups 10.59 459 2.3% $1.89 3.5 Campaign General 115.75 6522 1.8% $0.43 3.84 Total 134 7587 1.77% $0.75 3.77
  39. 39. Step 4: Ads generation Campaign Investors Campaign Startups Campaign General Crowdfunding Investors For Your Startup 39 Qualified Crowdfunding Investors 32 Best Crowdfunding Investors Network 35 www.returnonchange.com 22 Find Crowdfunding For Your Startup 34 Crowdfunding Best Choice For Startups 37 Crowdfunding Make Changes On Your Startup41 www.returnonchange.com 22 Crowdfunding Needed For Startups 32 Crowdfunding Needed By Best Startups 36 Really Need Crowdfunding To Fund 33 www.returnonchange.com 22 Safe Crowdfunding Platform Online 34 Find Safe Crowdfunding Platform Online 38 Safe Crowfunding Platform To Make Money 39 www.returnonchange.com 22 Crowdfunding Opportunities For Everyone 39 Find Best Crowdfunding Opportunities 36 Crowdfunding Opportunities To Make Money 40 www.returnonchange.com 22 High Yield Crowdfunding For Everyone 36 High Yield Crowdfunding For Small Money 39 High Yield Crowdfunding To Make Money 37 www.returnonchange.com 22 Crowdfunding Platform For Everyone 34 Find Best Crowdfunding Platform 31 Crowfunding Platform To Make Money 34 www.returnonchange.com 22 Best Crowdfunding Meets Best Startups 37 Crowdfunding Is The Best Choice For Money 41 Check Crowdfunding Choices 26 www.returnonchange.com 22 Crowdfunding Investment The Best Choice 39 Need Crowdfunding Investment 28 Best Crowdfunding Investment Online 35 www.returnonchange.com 22 • 3 Ads for each AdGroup in each Campaign • Use core keyword in each AdGroup’s ads • Make sure the ads are relevant to the page and content • Make sure the ads are emotional to encourage people to click
  40. 40. Measurement
  41. 41. How do we measure success? Primary KPI: • Lower the cost per registration to less than 5 dollars. (currently about $17) • Reach average 400 daily visit to the website in 3 months. (currently about 100 daily visit) Secondary KPI: • Double the organic traffic to the website in 3 months • Increase the followers on social media by 20% MOM in first 6 months. (a 2.5x growth after 6 months)
  42. 42. Q & A

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