Mobile World Congress 2014 Somo Insights

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Somo Chief Strategy Officer Ross Sleight delivered a wrap up presentation at Mobile World Congress 2014 outlining the key trends discussed at the event:
1) Next 1,000,000,000
2) Connected everything
3) Enterprise awakens

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Mobile World Congress 2014 Somo Insights

  1. 1. MWC insights 27th February 2014 Ross Sleight Chief Strategy Officer Somo Copyright & Confidential
  2. 2. Creative & Custom Development Performance & Brand Marketing 180 Mobile specialists 6 global offices Strategy & Innovation Enterprise Technology Platforms Advertising Tools & Technology Who are Somo? Somo Copyright & Confidential
  3. 3. Phenomenal mobile growth unevenly distributed Somo Copyright & Confidential
  4. 4. Source: eMarketer 2013 Brands will follow eyeballs Somo Copyright & Confidential
  5. 5. CONNECTED CUSTOMERS ARE NOW THE NORM Mobile brightens the commute PCs dominate working hours Tablets popular at night Tablet Mobile Desktop 12am – 7am 7am – 10am Always on. Location aware. Staccato usage 10am – 5pm 5pm – 8pm Lean forward. Focused engaged 8pm – 12am Lean back. High Consumption and engagement Connected consumers are the norm Somo Copyright & Confidential
  6. 6. …as is fragmentation Somo Copyright & Confidential
  7. 7. Global Users % of global users accessing through mobile FACEBOOK 1.2bn 77% TWITTER 232m 75% YOUTUBE 1bn 40% 340m 100% 70m 75% 150m 100% Social Network LINE PINTEREST INSTAGRAM MAU MAU MAU Registered Users Registered Users MAU Everything is mobile – especially social Somo Copyright & Confidential
  8. 8. Scale of MWC Somo Copyright & Confidential
  9. 9. The next 1,000,000,000 Somo Copyright & Confidential
  10. 10. Samsung Galaxy S5 Somo Copyright & Confidential
  11. 11. Nokia X – Android in Windows clothing Somo Copyright & Confidential
  12. 12. Firefox OS Somo Copyright & Confidential
  13. 13. $25 Somo Copyright & Confidential
  14. 14. Internet.org Somo Copyright & Confidential
  15. 15. Somo Copyright & Confidential
  16. 16. Connected everything (Mobile-powered) Somo Copyright & Confidential
  17. 17. 85% Smartphone users dual screen whilst watching TV 1 1 in 5 US smartphone owners have scanned a QR code2 1/3 of consumers are driven to tweet on their mobile due to OOH3 84% of Smartphones used in stores 4 Source: 1 Business insider Feb13, 2 eMarketer Jan 13, 3 Poster scope May 13, 4 Google Shopper Marketing Council May 2013 Mobile connects digital to physical world Somo Copyright & Confidential
  18. 18. Connected Toothbrushes? Somo Copyright & Confidential
  19. 19. Connected Fridges? Somo Copyright & Confidential
  20. 20. Every stand had a car on it at MWC Somo Copyright & Confidential
  21. 21. Telemetrics Navigation Entertainment Somo Copyright & Confidential
  22. 22. Ford Sync with Spotify Somo Copyright & Confidential
  23. 23. Aviva Drive insurance App Somo Copyright & Confidential
  24. 24. Galaxy Gear Fit Somo Copyright & Confidential
  25. 25. Galaxy Gear 2 Somo Copyright & Confidential
  26. 26. Qualcomm Toq watch Somo Copyright & Confidential
  27. 27. Mirama smart glass concept Somo Copyright & Confidential
  28. 28. Smart Locks Somo Copyright & Confidential
  29. 29. Hive connected Heating Somo Copyright & Confidential
  30. 30. Security Heating/Lighting Entertainment Somo Copyright & Confidential
  31. 31. BLE / Beacons (connected retail) Somo Copyright & Confidential
  32. 32. Enterprise awakens Somo Copyright & Confidential
  33. 33. Airwatch MWC Somo Copyright & Confidential
  34. 34. Mobile + cloud + big data Somo Copyright & Confidential
  35. 35. Productivity Logistics Communication Training Somo Copyright & Confidential
  36. 36. Next 1,000,000,000 Connected everything Enterprise awakens Key Trends Somo Copyright & Confidential
  37. 37. MAKING SENSE OF MOBILE GET IN TOUCH. www.somoglobal.com LONDON Epworth House 25 City Road EC1Y 1AA SAN FRANCISCO 180 Sansome Street San Francisco, CA 94104 LOS ANGELES 1530 7th St, Suite 100 Santa Monica, CA 90401 NEW YORK 175 Varick Street New York, NY 10014 SINGAPORE 50 Raffles Place, Level 30 Singapore Land Tower Singapore 048623 BERLIN Friedelstrasse 27 D-12047 Berlin +44 (0)20 3397 3550 +1 (415) 230 2756 +1 (310) 752 7656 +1 (347) 709 7666 +65 66323551 +49 176 709 84780 @somoglobal hello@somoglobal.com Somo Copyright & Confidential Somo Copyright & Confidential

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