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Sometrics Engage Expo

by Vice President at American Express on Mar 10, 2009

  • 2,994 views

Understanding Your Audience and Optimizing Revenue Streams...

Understanding Your Audience and Optimizing Revenue Streams

A key to increasing revenue potential is by understanding your audience and figuring out what payment and alternative payment methods fit to each unique experience. This session will help you uncover insights, like defining which goods or incentives to use, knowing where to place the call-to-action, understanding users in order to best direct payment and alternative payment methods, and how to optimize and continually test placements and payment providers against detailed user demographics - to know how and where offers are most effective and productive.

Ian Swanson
Co Founder and CEO, Sometrics
www.sometrics.com

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