2. Background
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Genre: Indie Rock
Years active: 2001 - Present
Based in: Montreal, Quebec
Consists of 6 members (and guests)
Win Butler, Régine Chassagne, Richard Reed
Parry, William Butler, Jeremy Gara, Tim
Kingsbury
3. Win Butler
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Born April 14, 1980 in Tuckee, California
Role: Singer, Pianist, Percussion, Guitar, Bass,
Mandolin
4. Régine Chassagne
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Born: 18 August 1977 in St-Lambert, Quebec,
Canada
Role: Vocals, accordion, drums, piano,
xylophone, hurdy gurdy, recorders, keyboards
Extra: Married to Win Butler
5. Richard Reed Parry
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Born: 4 October 1977 in Toronto Canada
Role: Double bass, celesta, keyboards, piano,
organ, synths, guitar, accordion, drums,
percussion, backing vocals
6. William Butler
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Born: October 6, 1982 in Woodlands, Texas
Role: Synthesizer, bass, guitar, percussion,
sitar, panpipes, trombone, omnichord,
glockenspiel, musical saw, upright bass,
concertina, clarinet, gadulka
Fact: He is Wins brother
9. As we can see...
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They all have very unique roles in the band by
playing multiple instruments
10. Online/Social Media Presence
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Heavily involved in social media and have a
well developed website
www.arcadefire.com/
https://twitter.com/arcadefire
https://www.facebook.com/arcadefire?hc_location=
https://myspace.com/arcadefireofficial
http://www.last.fm/music/Arcade+Fire
11. Online Communities
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The band has a very large fan base so there
are many communities revolving around the
band
Some of the communities are fan sites or blogs
such as /r/ArcadeFire on Reddit which has a
following of nearly 3000 subscribers
Their biggest communities are on sites like
LastFM or Facebook which peak at nearly a
million subscribers
Most are created and maintained by
independent fans who are not associated with
the band
12. “Find your audience”
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Arcadefire HAS found their audience due to
their unique sound
Their music has been in movies such as the
recent movie Her where they provided the
entire soundtrack
13. Meaningful content
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Giving back to the world: Recently Arcade fire
did a benefit show in Haiti causing a great
spectacle to those who once thought would
never experience such an event
Vinyl: It is making a come back and featured
on their website are vinyl albums which can be
bought
14. The Fans
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Having a large fan base, their primary form of
contact is through social media and
performance
They provide fans with visually and auditorially
stunning performances with the same passion
an up and coming band would give
Fans in the past had the opportunity to win free
tickets and even hang out with the band
backstage at shows
15. Engaging with the audience
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Social media is the primary tie between fans
and the band
Touring promotes the band but allows fans the
opportunity to experience the band to a more
powerful level
Music videos
Free songs on Youtube and on their website
Meet and greets
16. The “Swag”
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To keep their popularity going fans can
purchase t-shirts and other memorabilia related
to the band
Their tours and shows are all posted through
social media including their website which
features a full length list of tour dates
The website also allows fans to preview songs
and see music videos free on Youtube