The Human Side of
Brand Engagement
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The Human Side of
Brand Engagement
Meet “Nobby”.....
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Nobby was bored

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Nobby was also...

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Nobby was also...
Time Rich
Internet Savvy
Single
Fairly Well Off
Skinny and had no hair

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Why was Nobby bored?

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Why was Nobby bored?
He didn’t know why...
he just was
Nothing much was
happening
His senses weren’t
stimulating his brain
So he thought he’d surf
the ‘net.

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Nobby Needed Stimulation!

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Nobby Needed Stimulation!
He carried out a random search for
something which interested him
He then selected the result which he felt
was most relevant

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Nobby Was Beginning to Feel It!

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Nobby Was Beginning to Feel It!
He was now getting interested
He was thirsty for more info’ so he checked
out other associated sites

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Nobby was in the Zone!

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Nobby was in the Zone!
Now being fully engaged and loaded with
the info’ he needed...he was ready to
commit
He made his move!

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Nobby was Really Happy.
No! Much Happier than that!

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Nobby was Really Happy.
No! Much Happier than that!
He was sure he’d made a wise decision
His expectations were high
But, he would have to wait for the experience

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Bored to Happy...What Happened?

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Bored to Happy...What Happened?
His brain was stimulated by
things relevant to him
Things that appealed to his
values and motivated him
So much so that he made a
commitment of some kind
The next stage was the
experience. Would he like it
or not? We’ll find out later.

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Now Imagine How Excited Nobby
Would Be If....
...the Internet could stimulate the other three
senses as well!

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Now Imagine How Excited Nobby
Would Be If....
...the Internet could stimulate the other three
senses as well!
Nobby’s socks (if he had any) would probably
be blown clean off

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But, Unfortunately...
...the Internet can’t really engage touch, taste
and smell.

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But, Unfortunately...
...the Internet can’t really engage touch, taste
and smell.
This is why it is so important to integrate online
with offline brand experiences

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So What Did Nobby Commit To?

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So What Did Nobby Commit To?
Online dating! He’d got himself a hot date?
Tickets! He’d got hold of tickets to see his
favourite band?
Gadget! He’d got the latest fandango extra wide
wheeled mobile device?
Hair Restorer! He’d found the latest “never fails”
product that even works for cricketers?
Muscle Builder! The latest bicep bar to build up
those guns!?
All wrong!

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He’d Bought the Latest
Designer Wear at a Great Price

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He’d Bought the Latest
Designer Wear at a Great Price
Nobby was going to look the business this
Friday night!

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That Friday...in the Bar

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That Friday...in the Bar
Nobby was on Fire!

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Every Brand has a Nobby

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Every Brand has a Nobby
Find out who your Nobby
is
Stop him from being
bored!
Join our campaign @
http://www.somatica.co.uk

Let’s Get Nobby Excited
Engage us.
http://www.somatica.co.uk
engage-me@somatica.co.uk
Somatica Digital - Successful Brand Engagement Strategies