Measuring Social Media - econsultancy - Somatica Digital Breakfast Briefing September 2009
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Please find the summary slides from the econsultancy social media measurement breakfast briefing September 2009. This was presented by Karl Havard of Somatica Digital and outlines the key areas of ...
Please find the summary slides from the econsultancy social media measurement breakfast briefing September 2009. This was presented by Karl Havard of Somatica Digital and outlines the key areas of focus for measuring and managing an effective consumer engagement strategy via the social web. It introduces the online "brand trust cube" and the key elements to consider when profiling a brand's position and effectiveness. For further information please visit http://www.somatica.co.uk or register for the full presentation at http://econsultancy.com/reports/social-media-and-online-pr-measurement-what-should-you-measure-and-how-2
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