Get smart with google   the unspun way! Marketing Tips for SME's
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Get smart with google the unspun way! Marketing Tips for SME's

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Marketing Tips for Google Search

Marketing Tips for Google Search

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Get smart with google   the unspun way! Marketing Tips for SME's Get smart with google the unspun way! Marketing Tips for SME's Presentation Transcript

  • Get Smart Get Google Ready – Marketing Tips for SME’s
  • Not sure how to leverage Google better ? Follow the tips….
  • Update your website everyday! •  A  lot  of  people  believe  that  small  business  internet   marke.ng  is  about  crea2ng  an  a5rac2ve  site  and   then  relaxing  and  wai2ng  for  the  big  profits  to  roll  in.   In  reality  it  requires  a  lot  more  efforts  and  pa2ence  to   achieve  the  results  you  wanted.  This  means  regularly   working  on  your  site  especially  during  the  first  couple   of  months.     •  As  a  first  step  your  online  site  should  have  your   keywords.  If  you  sell  pants,  you  have  got  to   understand  that  if  somebody  types  the  word  pants   into  his  browser,  gazillions  of  results  will  show  up.     View slide
  • Long tail keywords are the way •  This  is  the  case  where  the  so-­‐called  long  tail   keywords  prove  to  be  important.  They  are   basically  phrases  that  someone  will  put  into  a   browser,  for  example  “  Red  leather  Pants”.     •  So  if  you  Red  Leather  Pants  as  a  keyword  you’re   going  to  end  up  somewhere  in  the  search  results.   Long  tail  keywords  are  very  increasingly  vital  in   geLng  found  by  the  search  engines.  Google   provides  a  free  keyword  tool  you  can  use  to  do   your  ini2al  research  to  locate  these  phrases     View slide
  • Consider before you choose •  When  you  type  in  the  phrase  “Red  leather  pants”   Google  will  show  you  the  number  of  searches   people  had  executed  in  the  past  month  for  that   phrase,  both  interna2onally  and  in  India.There  are   numerous  similar  programs  available  that  you  can   purchase,  if  you  wish  to  dive  into  more  in-­‐depth   keyword  research  regularly.  No  ma5er  which  tool   you  pick  you  will  need  to  pay  a5en2on  to  the   results  and  carefully  consider  which  keywords  you   want  to  use  to  target  in  your  ar2cles.    
  • Rich  Content  =  Rich  Results   •  Google  prefers  internet  sites  that  are  con2nuously   updated  and  have  good,  relevant  content.  So  get  into   the  habit  of  publishing  at  least  a  five  hundred  word   ar2cle  –  that  is  keyword-­‐rich  –  on  a  daily  basis.     •  Use  your  main  keywords  immediately  in  the  first   paragraph  and  also  in  the  last  paragraph.  Depending   on  the  length  of  the  ar2cle,  use  the  phrase  one  2me   per  one  hundred  words.You  do  not  want  to  overdo  it.   If  you  have  Google  Adwords  on  your  page,  this  may   also  assist  Google  to  laser  target  your  readers.    
  • Don’t  turn  your  back  on  “Backlinks”   •  Quality  backlinks  to  your  site  are  of  paramount  importance.   Building  topical  backlinks  is  not  an  easy  process.  It  takes   2me.  But  you  should  remember  that  your  goal  is  to  be  in   this  for  the  long  term.You  want  to  run  the  marathon,  not   the  100  meters.     •  Do  not  buy  backlinks  and  avoid  the  so-­‐called  backlink  farms.   Google  warns  against  these  tac2cs.Their  search  engine  will   ignore  such  links  and  you  might  get  penalized  for  using   them.  It  is  not  worth  it.  Our  goal  is  not  to  try  to  cheat   Google,  rather  to  find  out  what  they  like  and  then  follow   their  wishes.  There  exist  some  good  strategies  that  are   totally  legal  and  effec2ve    
  • Ar2cles  Ar2cles  –  Google  loves  them!   •  Ar2cle  marke2ng  is  a  one  of  the  best  ways  to  have   backlinks.  Most  so-­‐called  ar2cle  directories  will   give  you  their  permission  to  include  one  link  in   your  ar2cle  to  your  site.  To  get  the  best  results,   you  will  need  to  come  up  with  and  submit  several   dozen  quality  ar2cles.  There  are  2me-­‐saving   methods  to  do  this.  First  it  may  seem  a  bit   frightening  but  again  the  compe22on  is  strong  out   there  and  we  are  planning  on  becoming  and   staying  successful.      
  •     Need  to  simplify?  We  are  here  to  help                                          info@unspunmarke2ng.com