10 technology marketing trends 2014

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Key techniques and trends of marketing to follow in 2014

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10 technology marketing trends 2014

  1. 1. 10 technology marketing trends of 2014!
  2. 2. 10 Technology Marketing Trends to Watch Presented by Unspun Consulting Group
  3. 3. 10 Technology Marketing Trends to Watch • Trends • Why They Matter • Questions & Answers
  4. 4. Your Takeaways What do you want to get out of today?
  5. 5. 10. Better Browsers
  6. 6. Browser Market Share
  7. 7. Browser Trends
  8. 8. 9. Design Rules
  9. 9. New Web Design Rules • • • • • Forget the fold HTML5 and CSS3 Using typography as a design element Large Photographic Backgrounds Designing for Touch Screens, Not Mice
  10. 10. muskegonairport.com
  11. 11. 8. Proliferation of Mobile Devices
  12. 12. Mobile Devices • • • • • • Android BlackBerry iPhone iPad Kindle Kindle Fire
  13. 13. 7. Rise of the Mobile Web
  14. 14. Mobile Web Statistics Note: The mobile web will be larger than the Internet by 2015. Source: Morgan Stanley.
  15. 15. 6. Mobile Commerce
  16. 16. Mobile Commerce Statistics • One in four consumers uses a smartphone while shopping • 62% are willing to buy via mobile this holiday season if prompted by specials • Amazon.com sold $1 billion through its m-commerce site and mobile apps in 2010 and will sell $4 billion in 20
  17. 17. 5. Mobile Apps
  18. 18. Notable Mobile Apps • • • • • Siri Kindle Scrabble USA Today MLB At Bat • • • • • Pandora Dropbox Yelp! My Fitness Pal Angry Birds
  19. 19. 4. Content Delivery Shift
  20. 20. Mlive.com
  21. 21. Muskegon Chronicle e-Edition
  22. 22. 3. QR Codes
  23. 23. QR Code Example
  24. 24. QR Code Example
  25. 25. QR Code Example
  26. 26. QR Code Example
  27. 27. QR Code Example
  28. 28. 2. Social Media
  29. 29. Facebook: DD
  30. 30. Facebook: Muskegon Museum of Art
  31. 31. Twitter: NY Times
  32. 32. LinkedIn
  33. 33. Company Listing
  34. 34. Foursquare: Pints & Quarts
  35. 35. Foursquare: Pints & Quarts
  36. 36. Social Media Campaign: Starbucks Deals focused on improving sales and awareness: • Free pastry day got publicity for their non-coffee offerings. • Mayor deals often provide discounts on new products. • Tax day’s free coffee promoted recycling — part of the brand’s greener image. • Publicity in the tech and social media worlds. Source: Mashable
  37. 37. 1. Cloud Computing
  38. 38. Cloud Computing Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet).
  39. 39. What is the Cloud?
  40. 40. 10 Technology Marketing Trends to Watch 1. Cloud Computing 2. Social Media 3. QR Codes 4. Content Delivery Shift 5. Mobile Apps 6. Mobile Commerce 7. Rise of the Mobile Web 8. Proliferation of Mobile Devices 9. Design Rules 10. Better Browsers
  41. 41. Want to monetize your products quicker? Let Unspun be your partner! Write to us today @

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