Mobile Now Wow Tao

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In the slides, you may need to download videos of demonstration. Find it here: https://www.dropbox.com/sh/wnxalgjzoxaqaop/cC6R3XyqR6

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Mobile Now Wow Tao

  1. 1. Mobile  is     NOW  WOW  TAO         Presented  by:     Goldsun  Focus  Media     VietNam  Partner   Gold  Partner   Premier  Partner  
  2. 2. OOH   LCD  LCD   In  10  years  Ame  
  3. 3. A  normal  Ad  style     FloaAng  banner   Mobile banner  
  4. 4. Expandable  banner     Expandable  video   Hotspot  banner     Mobile banner – Rich Media  
  5. 5. Traffic:  990,000,000+  pageviews/month   Mobile  user:  19,500,000  users     Ad  served:  3,285,534,299  impressions   Publisher:  1,500+     CTR  on  network:  0,32%   Vietnam  mobile  ad  network   Sourced  by:  www.sosmart.vn  
  6. 6. Right  target  audiences  
  7. 7. Mobile  “was”  good   GSM   GPRS   EDGE   UMTS   HSPDA   SMS  &  Win   SMS  voAng   SMS  adverAsement  SMS  to  (E)mail   MMS   Billing   Java  App   IR     Blue  tooth  Coupon   Mobile     internet   Mobile     Email   Mobile     Games   Instant     Message   Mobile     TV   Mobile     Video   GPS   Photo     Scanning   3D  display     3G   Mobile   Lifestyle   Sourced  by:  Hot  SMS   Content  
  8. 8. It’s  WOW  
  9. 9. OOH AdverAsement   InteracAon   Database   Sharing   Mobile PLUS ONE Media TV Print   Internet POS Mobile  is  the  only  Media  can  create  conversaAons  with  end  consumers   Radio Mobile InteracAon  Media     Direct     Marke@ng  
  10. 10. It’s  TAO  
  11. 11. What  brands  need  to  do  
  12. 12. 1.  Build  M.  site    
  13. 13. 2.  Create  CRM  program  to  own  Database     Engagement    1   Gic  &  Data  collecAon    2   Database   for  the  next  launching   3  
  14. 14. 3.  Make  a  two  way  conversaAon     Product  presentaAon   Special  offer   RegistraAon   RaAng,  commentary     Sharing       Online  reservaAon     Outlet  list  
  15. 15. An  example    
  16. 16. More  examples     point.sosmart.vn              .    
  17. 17. Key  take  away     •  Explore  Mobile  possibiliAes   •  Ensure  graAficaAon  for  end  users   •  Integrate  mobile  with  other  media   •  Invest  NOW  WOW  TAO        
  18. 18. Thank  you  THANK  YOU   Partners  

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