COEFFICIENTS                        OF FRICTION                        SOLVEfor                        INTERESTING        ...
AKA                        THRUST AND LUBE                        SOLVEfor                        INTERESTING             ...
bit.ly/Leanfriction/Thursday, 19 July, 12
2.5% of      20% of your                        your weight   food & oxygen           100                                 ...
85% of brain                   growth               happens in the               first 3 years so                 you can b...
YOU WERE LITERALLY                   BUILT TO THINK.Thursday, 19 July, 12
We have such lofty                           aspirations.Thursday, 19 July, 12
http://www.flickr.com/photos/electropod/5327967258Thursday, 19 July, 12
Thursday, 19 July, 12
http://www.flickr.com/photos/fiddleoak/6218482933Thursday, 19 July, 12
But your brain writes                        checks your body can’t                                 cash.Thursday, 19 July...
Atoms = friction.   Friction sucks.                        http://www.flickr.com/photos/access/2165374689 by Access. Denied...
Just about the only thing                         we’re great at is long                          distance running.Thursda...
The spirit is eager, but the                         flesh is wussy.Thursday, 19 July, 12
Good ideas,                        lousy containers.Thursday, 19 July, 12
Thursday, 19 July, 12
Thursday, 19 July, 12
http://www.flickr.com/photos/opensourceway/7496799718Thursday, 19 July, 12
Thursday, 19 July, 12
Thursday, 19 July, 12
http://bs.cyty.com/menschen/e-etzold/archiv/TV/rca/img/rca1956ad.jpgThursday, 19 July, 12
Photo by DVIDSHUB on Flickr (http://www.flickr.com/photos/dvids/4417086779)Thursday, 19 July, 12
Levers,                        pulleys,                        wheels.Thursday, 19 July, 12
Photo by ♀Μøỳαл_Bгεлл♂; used under a creative commons license.                                      http://www.flickr.com/p...
We’ve spent the last   100,000 years fighting   friction with thrust.                        http://www.flickr.com/photos/st...
STEAM WILL                        SET US FREE.Thursday, 19 July, 12
Photo by Steven De Polo on Flickr (http://www.flickr.com/photos/stevendepolo/4550903693)Thursday, 19 July, 12
Beasts of burden                        without the whining.Thursday, 19 July, 12
The industrial era               fundamentally rewrote the                 thrust/friction equation.Thursday, 19 July, 12
The means of         (mass) production Photo by Nevada Tumbleweed (Mark Holloway) on Flickr http://www.flickr.com/photos/us...
In thrust, bigger is better               (more thrust fights more friction.)Thursday, 19 July, 12
Thursday, 19 July, 12
Regulation & legislation                           How big                                              Materials      Lab...
Regulation & legislation                         Materials      Labor       Capital           Control the                 ...
Regulation & legislation                              Materials      Labor       Capital                  Train the       ...
Regulation & legislation                              Materials      Labor       Capital                Lock up the       ...
Regulation & legislation                                     Materials      Labor       Capital                        Pat...
Regulation & legislation                                      Materials      Labor       Capital                        Co...
Regulation & legislation                              Materials      Labor       Capital                  Lobby the       ...
Barriers to entry in a              thrust world         Economies Vertical Access to          of scale integration capita...
http://www.flickr.com/photos/juggernautco/225260288Thursday, 19 July, 12
Which is              why your              org chart              came from              the civil              war.Thurs...
EFFICIENCY                           DRIVES                        CONSUMPTION.Thursday, 19 July, 12
Thursday, 19 July, 12
Thursday, 19 July, 12
Uses 75% less coalThursday, 19 July, 12
WTF?Thursday, 19 July, 12
Shouldn’t more efficiency                mean less consumption?Thursday, 19 July, 12
Now      2010     2009     2007                        Server   Server   Server   Server                                 S...
2007   2006   2004   2002                                             A rowThursday, 19 July, 12
2002   2001   1999       1997                                             A data centerThursday, 19 July, 12
Today’s server                   is yesterday’s data center.Thursday, 19 July, 12
So why              are we           building data             centers?Thursday, 19 July, 12
Efficiency creates demand.Thursday, 19 July, 12
Gates envisioned a                        computer in every                           household.Thursday, 19 July, 12
SMARTPHONES                         (Picard uses Android)Thursday, 19 July, 12
SOFTWARE                        EATS EVERYTHING.Thursday, 19 July, 12
Software eats                                              everything.                        Digital                 Digi...
Lube, not                          thrust.Thursday, 19 July, 12
THE TRAVEL AGENCY                                   http://www.flickr.com/photos/uggboy/4158150814Thursday, 19 July, 12
THE RECORDING                          INDUSTRY                                http://www.flickr.com/photos/saucysalad/364...
DVDS                           http://www.flickr.com/photos/maladjusted/5207565912Thursday, 19 July, 12
Don’t fight friction with thrust.             Instead, reduce the friction.Thursday, 19 July, 12
Every business that differentiates based   on its ability to thrust is doomed.Thursday, 19 July, 12
The world went from scarce,                   resistant atoms to                abundant, frictionless bits.Thursday, 19 J...
ABUNDANCE, NOT                           SCARCITY.Thursday, 19 July, 12
Because > From  Photo of Doc Searls from Wikipedia.  Or because of it.Thursday, 19 July, 12
Scarcity has value. But so                       does abundance.Thursday, 19 July, 12
Thursday, 19 July, 12
Thursday, 19 July, 12
Thursday, 19 July, 12
“...every single thing I’ve done professionally      since 1996 is a direct result of blogging.”Thursday, 19 July, 12
Publishers “see content                        as a scarcity we                        produce and control.               ...
Frictionless supply means                     endless demand.Thursday, 19 July, 12
Make money because of                             abundance.Thursday, 19 July, 12
FIGHT THRUST                         WITH LUBE.Thursday, 19 July, 12
Thursday, 19 July, 12
Thursday, 19 July, 12
It’s easy to start something.Thursday, 19 July, 12
Old model          New model                   Upfront investment       Crowdfunding                         Infrastructur...
http://www.flickr.com/photos/ecastro/3053916892/Thursday, 19 July, 12
Photo by the US Army. Used under a Creative Commons license.                            http://www.flickr.com/photos/soldie...
Instead: aim, fire, readyThursday, 19 July, 12
(now bullets are free!)Thursday, 19 July, 12
LEARNING FROM              EVERYTHING, ALWAYS.Thursday, 19 July, 12
Thursday, 19 July, 12
Thursday, 19 July, 12
h"p://www.flickr.com/photos/pixel_addict/465394708/?Thursday, 19 July, 12
Thursday, 19 July, 12
Everything is an                         experiment.Thursday, 19 July, 12
Thursday, 19 July, 12
EMBRACE YOUR                        INNER CYBORG.Thursday, 19 July, 12
How do we make                        sense of all this?Thursday, 19 July, 12
Human/machine blends                            always win.Thursday, 19 July, 12
HT: Andrew ChenThursday, 19 July, 12
Thursday, 19 July, 12
The vertebrate eye is “backwards      The cephalopod eye is           and upside down”. Light travels       constructed th...
Thursday, 19 July, 12
Thursday, 19 July, 12
Thursday, 19 July, 12
THREE CONCRETE                          EXAMPLESThursday, 19 July, 12
http://gothamist.com/attachments/garth/2006_06_17_taxis.jpg TextThursday, 19 July, 12
Thursday, 19 July, 12
Thursday, 19 July, 12
Photo by Peak Educational Consulting LLC from http://www.futureeducators.org/goteach/2011/08/09/innov8-flip-it/Thursday, 19...
Thursday, 19 July, 12
Can you get thebest teacher inthe world to yourclassroom?Cloud says yes.classroom    Flipping thehttp://www.flickr.com/phot...
Thursday, 19 July, 12
Thursday, 19 July, 12
Thursday, 19 July, 12
Thursday, 19 July, 12
Thursday, 19 July, 12
Thursday, 19 July, 12
(phew)                        CONCLUSIONSThursday, 19 July, 12
The next (fifty)                        Billion-Dollar Companies.Thursday, 19 July, 12
The best time of all                         to be a disruptor.Thursday, 19 July, 12
Embrace abundance and          make money from because.Thursday, 19 July, 12
Fire first. Scale later.Thursday, 19 July, 12
Live in the data and act like        everything is an experiment.Thursday, 19 July, 12
Build for the day when                          friction is gone.Thursday, 19 July, 12
Thursday, 19 July, 12
Thanks!                                   @acroll                                   bit.ly/Leanfriction/                  ...
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Thrust and lube - Startupfest 2012

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Slides from Startupfest 2012 in Montreal, in compressed PDF format

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Thrust and lube - Startupfest 2012

  1. 1. COEFFICIENTS OF FRICTION SOLVEfor INTERESTING OTHERWISE LIFE IS DULL.Thursday, 19 July, 12
  2. 2. AKA THRUST AND LUBE SOLVEfor INTERESTING OTHERWISE LIFE IS DULL.Thursday, 19 July, 12
  3. 3. bit.ly/Leanfriction/Thursday, 19 July, 12
  4. 4. 2.5% of 20% of your your weight food & oxygen 100 Brain Body 75 50 25 0 Body mass Calories consumedThursday, 19 July, 12
  5. 5. 85% of brain growth happens in the first 3 years so you can be born without killing your mother.Thursday, 19 July, 12
  6. 6. YOU WERE LITERALLY BUILT TO THINK.Thursday, 19 July, 12
  7. 7. We have such lofty aspirations.Thursday, 19 July, 12
  8. 8. http://www.flickr.com/photos/electropod/5327967258Thursday, 19 July, 12
  9. 9. Thursday, 19 July, 12
  10. 10. http://www.flickr.com/photos/fiddleoak/6218482933Thursday, 19 July, 12
  11. 11. But your brain writes checks your body can’t cash.Thursday, 19 July, 12
  12. 12. Atoms = friction. Friction sucks. http://www.flickr.com/photos/access/2165374689 by Access. DeniedThursday, 19 July, 12
  13. 13. Just about the only thing we’re great at is long distance running.Thursday, 19 July, 12
  14. 14. The spirit is eager, but the flesh is wussy.Thursday, 19 July, 12
  15. 15. Good ideas, lousy containers.Thursday, 19 July, 12
  16. 16. Thursday, 19 July, 12
  17. 17. Thursday, 19 July, 12
  18. 18. http://www.flickr.com/photos/opensourceway/7496799718Thursday, 19 July, 12
  19. 19. Thursday, 19 July, 12
  20. 20. Thursday, 19 July, 12
  21. 21. http://bs.cyty.com/menschen/e-etzold/archiv/TV/rca/img/rca1956ad.jpgThursday, 19 July, 12
  22. 22. Photo by DVIDSHUB on Flickr (http://www.flickr.com/photos/dvids/4417086779)Thursday, 19 July, 12
  23. 23. Levers, pulleys, wheels.Thursday, 19 July, 12
  24. 24. Photo by ♀Μøỳαл_Bгεлл♂; used under a creative commons license. http://www.flickr.com/photos/aigle_dore/5952302862Thursday, 19 July, 12
  25. 25. We’ve spent the last 100,000 years fighting friction with thrust. http://www.flickr.com/photos/statelibraryofvictoria_collections/5599297439Thursday, 19 July, 12
  26. 26. STEAM WILL SET US FREE.Thursday, 19 July, 12
  27. 27. Photo by Steven De Polo on Flickr (http://www.flickr.com/photos/stevendepolo/4550903693)Thursday, 19 July, 12
  28. 28. Beasts of burden without the whining.Thursday, 19 July, 12
  29. 29. The industrial era fundamentally rewrote the thrust/friction equation.Thursday, 19 July, 12
  30. 30. The means of (mass) production Photo by Nevada Tumbleweed (Mark Holloway) on Flickr http://www.flickr.com/photos/us_army_rolling_along/4241473639Thursday, 19 July, 12
  31. 31. In thrust, bigger is better (more thrust fights more friction.)Thursday, 19 July, 12
  32. 32. Thursday, 19 July, 12
  33. 33. Regulation & legislation How big Materials Labor Capital companies think about competitive Processes advantage. (with apologies to Distribution Michael Porter.)Thursday, 19 July, 12
  34. 34. Regulation & legislation Materials Labor Capital Control the Processes infrastructure. DistributionThursday, 19 July, 12
  35. 35. Regulation & legislation Materials Labor Capital Train the Processes workforce. DistributionThursday, 19 July, 12
  36. 36. Regulation & legislation Materials Labor Capital Lock up the Processes capital. DistributionThursday, 19 July, 12
  37. 37. Regulation & legislation Materials Labor Capital Patent the Processes process. DistributionThursday, 19 July, 12
  38. 38. Regulation & legislation Materials Labor Capital Control the Processes channel. DistributionThursday, 19 July, 12
  39. 39. Regulation & legislation Materials Labor Capital Lobby the Processes regulators. DistributionThursday, 19 July, 12
  40. 40. Barriers to entry in a thrust world Economies Vertical Access to of scale integration capitalThursday, 19 July, 12
  41. 41. http://www.flickr.com/photos/juggernautco/225260288Thursday, 19 July, 12
  42. 42. Which is why your org chart came from the civil war.Thursday, 19 July, 12
  43. 43. EFFICIENCY DRIVES CONSUMPTION.Thursday, 19 July, 12
  44. 44. Thursday, 19 July, 12
  45. 45. Thursday, 19 July, 12
  46. 46. Uses 75% less coalThursday, 19 July, 12
  47. 47. WTF?Thursday, 19 July, 12
  48. 48. Shouldn’t more efficiency mean less consumption?Thursday, 19 July, 12
  49. 49. Now 2010 2009 2007 Server Server Server Server Server Server Server Server Server Server Server Server Server Server Server A rackThursday, 19 July, 12
  50. 50. 2007 2006 2004 2002 A rowThursday, 19 July, 12
  51. 51. 2002 2001 1999 1997 A data centerThursday, 19 July, 12
  52. 52. Today’s server is yesterday’s data center.Thursday, 19 July, 12
  53. 53. So why are we building data centers?Thursday, 19 July, 12
  54. 54. Efficiency creates demand.Thursday, 19 July, 12
  55. 55. Gates envisioned a computer in every household.Thursday, 19 July, 12
  56. 56. SMARTPHONES (Picard uses Android)Thursday, 19 July, 12
  57. 57. SOFTWARE EATS EVERYTHING.Thursday, 19 July, 12
  58. 58. Software eats everything. Digital Digital inputs Software outputsThursday, 19 July, 12
  59. 59. Lube, not thrust.Thursday, 19 July, 12
  60. 60. THE TRAVEL AGENCY http://www.flickr.com/photos/uggboy/4158150814Thursday, 19 July, 12
  61. 61. THE RECORDING INDUSTRY http://www.flickr.com/photos/saucysalad/3640865387Thursday, 19 July, 12
  62. 62. DVDS http://www.flickr.com/photos/maladjusted/5207565912Thursday, 19 July, 12
  63. 63. Don’t fight friction with thrust. Instead, reduce the friction.Thursday, 19 July, 12
  64. 64. Every business that differentiates based on its ability to thrust is doomed.Thursday, 19 July, 12
  65. 65. The world went from scarce, resistant atoms to abundant, frictionless bits.Thursday, 19 July, 12
  66. 66. ABUNDANCE, NOT SCARCITY.Thursday, 19 July, 12
  67. 67. Because > From Photo of Doc Searls from Wikipedia. Or because of it.Thursday, 19 July, 12
  68. 68. Scarcity has value. But so does abundance.Thursday, 19 July, 12
  69. 69. Thursday, 19 July, 12
  70. 70. Thursday, 19 July, 12
  71. 71. Thursday, 19 July, 12
  72. 72. “...every single thing I’ve done professionally since 1996 is a direct result of blogging.”Thursday, 19 July, 12
  73. 73. Publishers “see content as a scarcity we produce and control. Facebook and Google ... see content as an abundant resource to learn from, value and exploit.” Jeff JarvisThursday, 19 July, 12
  74. 74. Frictionless supply means endless demand.Thursday, 19 July, 12
  75. 75. Make money because of abundance.Thursday, 19 July, 12
  76. 76. FIGHT THRUST WITH LUBE.Thursday, 19 July, 12
  77. 77. Thursday, 19 July, 12
  78. 78. Thursday, 19 July, 12
  79. 79. It’s easy to start something.Thursday, 19 July, 12
  80. 80. Old model New model Upfront investment Crowdfunding Infrastructure Cloud Marketing costs Social media Delivery, billing, fraud Paypal CRM, Intranet, IT SaaS Risk of failure LeanThursday, 19 July, 12
  81. 81. http://www.flickr.com/photos/ecastro/3053916892/Thursday, 19 July, 12
  82. 82. Photo by the US Army. Used under a Creative Commons license. http://www.flickr.com/photos/soldiersmediacenter/4097699857Thursday, 19 July, 12 Ready, aim, fire is so 1995
  83. 83. Instead: aim, fire, readyThursday, 19 July, 12
  84. 84. (now bullets are free!)Thursday, 19 July, 12
  85. 85. LEARNING FROM EVERYTHING, ALWAYS.Thursday, 19 July, 12
  86. 86. Thursday, 19 July, 12
  87. 87. Thursday, 19 July, 12
  88. 88. h"p://www.flickr.com/photos/pixel_addict/465394708/?Thursday, 19 July, 12
  89. 89. Thursday, 19 July, 12
  90. 90. Everything is an experiment.Thursday, 19 July, 12
  91. 91. Thursday, 19 July, 12
  92. 92. EMBRACE YOUR INNER CYBORG.Thursday, 19 July, 12
  93. 93. How do we make sense of all this?Thursday, 19 July, 12
  94. 94. Human/machine blends always win.Thursday, 19 July, 12
  95. 95. HT: Andrew ChenThursday, 19 July, 12
  96. 96. Thursday, 19 July, 12
  97. 97. The vertebrate eye is “backwards The cephalopod eye is and upside down”. Light travels constructed the “right way through cornea, lens, aqueous out”, with the nerves fluid, blood vessels, ganglion attached to the rear of the cells, amacrine cells, horizontal retina. No blind spot. cells, and bipolar cells. Extension of the brain Invagination of the headThursday, 19 July, 12
  98. 98. Thursday, 19 July, 12
  99. 99. Thursday, 19 July, 12
  100. 100. Thursday, 19 July, 12
  101. 101. THREE CONCRETE EXAMPLESThursday, 19 July, 12
  102. 102. http://gothamist.com/attachments/garth/2006_06_17_taxis.jpg TextThursday, 19 July, 12
  103. 103. Thursday, 19 July, 12
  104. 104. Thursday, 19 July, 12
  105. 105. Photo by Peak Educational Consulting LLC from http://www.futureeducators.org/goteach/2011/08/09/innov8-flip-it/Thursday, 19 July, 12
  106. 106. Thursday, 19 July, 12
  107. 107. Can you get thebest teacher inthe world to yourclassroom?Cloud says yes.classroom Flipping thehttp://www.flickr.com/photos/emilymills/7228318644Thursday, 19 July, 12
  108. 108. Thursday, 19 July, 12
  109. 109. Thursday, 19 July, 12
  110. 110. Thursday, 19 July, 12
  111. 111. Thursday, 19 July, 12
  112. 112. Thursday, 19 July, 12
  113. 113. Thursday, 19 July, 12
  114. 114. (phew) CONCLUSIONSThursday, 19 July, 12
  115. 115. The next (fifty) Billion-Dollar Companies.Thursday, 19 July, 12
  116. 116. The best time of all to be a disruptor.Thursday, 19 July, 12
  117. 117. Embrace abundance and make money from because.Thursday, 19 July, 12
  118. 118. Fire first. Scale later.Thursday, 19 July, 12
  119. 119. Live in the data and act like everything is an experiment.Thursday, 19 July, 12
  120. 120. Build for the day when friction is gone.Thursday, 19 July, 12
  121. 121. Thursday, 19 July, 12
  122. 122. Thanks! @acroll bit.ly/Leanfriction/ SOLVEfor INTERESTING OTHERWISE LIFE IS DULL.Thursday, 19 July, 12
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