SolConnect - Social Media Management by Solution Telecom
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SolConnect - Social Media Management by Solution Telecom

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Asking SolConnect to create & maintain your social media personality is a cost effective way of maximising your business’ online potential.

Asking SolConnect to create & maintain your social media personality is a cost effective way of maximising your business’ online potential.

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  • 1. Introducing SolConnect by
  • 2. “In terms of difficulty of execution, nearly half (49%) of B2B marketers put social media marketing at the top, followed by content marketing (39%), SEO (26%) and mobile (25%)” SOCIAL MEDIA MANAGEMENT SOCIAL MEDIA MANAGEMENT | HASHTAGS | FACEBOOK | TWITTER | LINKEDIN
  • 3. Social media is a fantastic way of targeting your key demographic, and can work well as part of a integrated campaign or stand alone. Social media can help to increase brand awareness, engagement, community size and positive sentiment. Social media is a great way to introduce your target audience to new campaigns, products and services through a variety of channels, which will assist in helping purchasing decisions. Social media also allows your target audience to interact with your brand instantly and share products, news, offers and recommendations amongst their friends which helps your news travel further. Involving your business in Social Media channels can also create a human element to your company and allow you to engage directly and most importantly, listen to your customers. Our Social Media approach involves identifying topics of conversation relevant to your business, brand, service or industry; in order to understand the current market perception. We are specialists at identifying trends or unmet needs within the sector, and discovering opportunities to engage with existing and potential customers “82% of buyers say they trust a company more when its MD and senior leadership team are active in social media” WHAT IS SOCIAL MEDIA? SOCIAL MEDIA MANAGEMENT | HASHTAGS | FACEBOOK | TWITTER | LINKEDIN
  • 4. “500 years of content is viewed on YouTube everyday” “1 in every 7 minutes spent online is spent on Facebook” “Twitter has 500 million total users with 288 million monthly active users.” “40% of marketers use Google+, 70% want to learn more and 67% plan to increase Google+ activities.” “More than 63% of marketers are investing in blogging and social media.” “60% of consumers say the integration of social media makes them very likely to share product and services.” “The fastest growing user demographic across all social media platforms is 55-65 year olds.” “74% of marketers believe Facebook is essential for their lead generation strategy.” FACTS SOCIAL MEDIA MANAGEMENT | HASHTAGS | FACEBOOK | TWITTER | LINKEDIN
  • 5. Thanks to businesses using social media, they are often found sooner on web searches such as Google and Bing. Facebook and Twitter are considered “social signals” that draw attention during internet searches. The more people who are participating on your Facebook, Twitter and business webpage, the more likely you are found when a new customer “Googles” your business. Social media has many other benefits for your business such as:• Increase brand awareness and exposure • Make new contacts • Build new and strengthen existing relationships through effectively interacting with your chosen target market • Allowing you to promote new and existing products or services • Easily respond & answer question • Its great way to monitor your businesses reputation “358 million photos are posted on Facebook everyday” THE BENEFITS? SOCIAL MEDIA MANAGEMENT | HASHTAGS | FACEBOOK | TWITTER | LINKEDIN
  • 6. LinkedIn LinkedIn is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional B2B networking. As of June 2013, LinkedIn reports more than 259 million acquired users in more than 200 countries. The site is available in 20 languages including English, French, German, Italian, Portugues e, Spanish, Dutch, Swedish, Romanian, Russ ian, Turkish, Japanese, Czech, Polish, Korea n, Indonesian, Malay, and Tagalog. As of 2 July 2013, and LinkedIn has 178.4 million daily globally users. Facebook Facebook is the world's most popular social networking website with 1.26 billion users. It makes it easy for you to connect and share with your family and friends online. Facebook has even helped the web become more open and social. Twitter Twitter is an online social networking and microblogging service that enables users to send and read "tweets", which are text messages limited to 140 characters. Registered users can read and post tweets but unregistered users can only read them. Facebook has dramatically changed the way many people communicate online. As more and more people continue to join Facebook, it has become easier than ever before to share with the people you care about. At the same time, different services across the web have worked to integrate Facebook, creating a broader social experience online. Twitter was created in July 2006 and the site was launched. The service rapidly gained worldwide popularity, with 720 million registered users in 2013, who posted 380 million tweets per day. The service also handled 1.6 billion search queries per day. Twitter is now one of the ten most visited websites, and has been described as "the SMS of the Internet. “82% of buyers say they trust a company more when its MD and senior leadership team are active in social media” MAJOR PLATFORMS SOCIAL MEDIA MANAGEMENT | HASHTAGS | FACEBOOK | TWITTER | LINKEDIN
  • 7. SolConnect Overview and update of your Facebook, LinkedIn & Twitter SolConnect Plus Overview and update of your Facebook, LinkedIn & Twitter SolConnect Advanced Overview and update of your Facebook, LinkedIn & Twitter 1 Facebook post per day 1 LinkedIn post per day 5 Twitter posts per day 1 Facebook post per day 1 LinkedIn post per day 15 Twitter posts per day 1 Facebook post per day 1 LinkedIn post per day 20 Twitter posts per day Monthly analytics & metric report 3 days of targeted Facebook ads to increase page “likes” 5 days of targeted Facebook ads to increase page “likes” Monthly analytics & metric report LinkedIn Group Creation & engagement 3 Apps Created Monthly analytics & metric report 1 App Created 5 Apps Created “92% of small businesses say that social media is an effective marketing technology tool and plan on increasing there monthly spend.” INTRODUCTION TO SOLCONNECT SOCIAL MEDIA MANAGEMENT | HASHTAGS | FACEBOOK | TWITTER | LINKEDIN
  • 8. Overview and update of your Facebook, LinkedIn & Twitter We take a snapshot of your current position judging the amount of likes & followers you, the insight of their demographic, how often your posts are updated and that all your company information is up to date. 1 Facebook post per day Ensuring a post is made at the time when the majority of your fans are listening. 1 LinkedIn post per day Over time a trend/pattern will be come clear and we will ensure that your audience is seeing your updates. 10 Twitter posts per day Twitter can absorb the most posts per day and should be utilised as such. Monthly analytics & metric report Get a better view of your social campaigns with powerful analytics & insight reports that will give you a complete and comprehensive picture of your participation in all your social spaces. 1 App Created Located next to your photo app; we can make apps for all sorts of purposes and they are essential for helping to make your page stand apart from the competition. “It’s vital for businesses to have a Facebook presence: 80% of Facebook users prefer to connect with brands on Facebook.” SOLCONNECT SOCIAL MEDIA MANAGEMENT | HASHTAGS | FACEBOOK | TWITTER | LINKEDIN
  • 9. Overview and update of your Facebook, LinkedIn & Twitter We take a snapshot of your current position judging the amount of likes & followers you, the insight of their demographic, how often your posts are updated and that all your company information is up to date. 1 Facebook post per day Ensuring a post is made at the time when the majority of your fans are listening. 1 LinkedIn post per day Over time a trend/pattern will be come clear and we will ensure that your audience is seeing your updates. 15 Twitter posts per day Twitter can absorb the most posts per day and should be utilised as such. 3 days of targeted Facebook ads to increase page “likes” To give your Facebook page a kick-start we offer 3 days of specific Facebook Ads to target your key demographics. Companies who use Facebook advertising to drive business, through direct response or branding, are constantly looking to improve ROI and productivity - which is precisely its purpose. Monthly analytics & metric report Get a better view of your social campaigns with powerful analytics & insight reports that will give you a complete and comprehensive picture of your participation in all your social spaces. 3 App Created Located next to your photo app; we can make apps for all sorts of purposes and they are essential for helping to make your page stand apart from the competition. “More than 80% of B2B marketers use LinkedIn, Twitter and Facebook to distribute content. 61% use YouTube and 39% Google+.” SOLCONNECT PLUS SOCIAL MEDIA MANAGEMENT | HASHTAGS | FACEBOOK | TWITTER | LINKEDIN
  • 10. Overview and update of your Facebook, LinkedIn & Twitter We take a snapshot of your current position judging the amount of likes & followers you, the insight of their demographic, how often your posts are updated and that all your company information is up to date. 20 Twitter posts per day Twitter can absorb the most posts per day and should be utilised as such. LinkedIn Group Creation & engagement Groups enable their members to lead and participate in business discussions, promote their own 5 days of targeted Facebook ads to products, events and services, as well as increase page “likes” like, comment and share other group To give your Facebook page even more of a members' posts. There is a group kick-start we offer 5 days of specific moderator or owner who sets the group Facebook Ads to target your key rules, can open the group to the LinkedIn 1 Facebook post per day demographics. Companies who use universe or make private, and approves all Ensuring a post is made at the time when Facebook advertising to drive member-related posts. the majority of your fans are listening. business, through direct response or 1 LinkedIn post per day branding, are constantly looking to improve Monthly analytics & metric report Over time a trend/pattern will be come ROI and productivity - which is precisely its Get a better view of your social campaigns clear and we will ensure that your audience purpose. with powerful analytics & insight reports is seeing your updates. that will give you a complete and comprehensive picture of your participation in all your social spaces. “59% of B2B marketers say Social Media has the biggest impact on their lead generation goals, followed by SEO (21%) and pay per click (20%).” 3 App Created Located next to your photo app; we can make apps for all sorts of purposes and they are essential for helping to make your page stand apart from the competition. SOLCONNECT ADVANCED SOCIAL MEDIA MANAGEMENT | HASHTAGS | FACEBOOK | TWITTER | LINKEDIN
  • 11. In addition to our 3 core packages we can also provide a more bespoke package to suit your needs. The following platforms can also be adopted to suit your social media strategy:- If your business is image heavy then Pinterest for business makes sense. But what if your business doesn’t make or sell pretty things? Don’t overlook the appeal of a good “how-to checklist” or a step-by-step guide. When paired with an interesting image, these pins can garner attention, too. Once someone pins the image, the web address associated with that pin can serve to draw in new customers. Google+ has 359 million active users a month – far from the ghost town it is popularly believed to be. Many see Google+ as a combination of Twitter and Facebook, but its new features makes it a marketing paradise. The Hangouts, +1s and We can also help you leverage the new “fad” social media platforms – Snapchat & hashtags , if used properly, can result in a Vine are 2 new but soon to be essential fantastic page popularity. photo & video sharing applications. Instagram is great for products, pictures of staff and developments within your business, and using this social media channel can add the ‘we’re just human’ factor to your business. This social media channel is the most popular video oriented site and has an estimate of over 1 billion unique visitors every month, with over 100 hours of video uploaded to YouTube every minute. A huge factor to note with YouTube is that it’s the second largest search engine after Google (not Yahoo or Bing!). There are also social bookmarking sites (StumbleUpon & Digg), as well as Local Search and Review Sites (Google Places, Foursquare, Yell and Yelp) that are important for business. We can bolt in pretty much any platform that you deem a requirement – just ask! “Companies that have generated more than 1,000 Facebook ‘Likes’ also receive nearly 1,400 website visits a day.” SOLCONNECT BESPOKE SOCIAL MEDIA MANAGEMENT | HASHTAGS | FACEBOOK | TWITTER | LINKEDIN
  • 12. Carphone Warehouse Vodafone UK Parrot Dominos Zingerman’s Deli “Among the Top 100 brands (B2C), nearly all have a presence on Facebook and Twitter. 76% are also on Google+, 74% are on Pinterest, almost a third (31%) are on Tumblr.” FACEBOOK CASE STUDIES SOCIAL MEDIA MANAGEMENT | HASHTAGS | FACEBOOK | TWITTER | LINKEDIN
  • 13. TWITTER CASE STUDIES SOCIAL MEDIA MANAGEMENT | HASHTAGS | FACEBOOK | TWITTER | LINKEDIN
  • 14. LINKEDIN CASE STUDIES SOCIAL MEDIA MANAGEMENT | HASHTAGS | FACEBOOK | TWITTER | LINKEDIN