It may seem like a cliché, but in many companies around the world, Marketing and Engineering often don’t see eye to eye. Whether it’s a marketer taking offense because Engineering says a potentially world-changing new product idea can’t be produced and sold for less than a small fortune, or Engineering accusing Marketing of exaggerating the technical capabilities of a new design, we’ve all been on one side of the divide at some point.
Can the relationship between Marketing and Engineering be constructive? Based on years of observation, we believe the answer is yes. It may not be easy, but we have some suggestions sure to facilitate peace, love and understanding—not only between Marketing and Engineering, but across your organization as a whole.
See the complete article at: http://blogs.solidworks.com/solidworksblog/2014/04/marketing-vs-engineering-5-rules-for-peaceful-coexistence.html
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