Top 2 Learning Concepts  Ch 9: Creating Brand Equity Soleil Gan March 2011 http://taeyangxinyi.blogspot.com
Outline: Make your brand sell for you <ul><li>1. Brand Dynamics  </li></ul><ul><li>2. Brand Elements </li></ul>http://taey...
1. Brand Dynamics Customer-brand relationship <ul><li>Bonding </li></ul><ul><li>Advantage </li></ul><ul><li>Performance </...
1. Brand Dynamics Customer-brand relationship <ul><li>Bonding </li></ul><ul><li>Advantage </li></ul><ul><li>Performance </...
1. Brand Dynamics Customer-brand relationship <ul><li>Bonding </li></ul><ul><li>Advantage </li></ul><ul><li>Performance </...
1. Brand Dynamics Customer-brand relationship <ul><li>Bonding </li></ul><ul><li>Advantage </li></ul><ul><li>Performance </...
1. Brand Dynamics Customer-brand relationship <ul><li>Bonding </li></ul><ul><li>Advantage </li></ul><ul><li>Performance </...
1. Brand Dynamics Customer-brand relationship <ul><li>Bonding </li></ul><ul><li>Advantage </li></ul><ul><li>Performance </...
1. Brand Dynamics Customer-brand relationship <ul><li>Bonding </li></ul><ul><li>Advantage </li></ul><ul><li>Performance </...
2. Brand Elements What makes a Brand? <ul><li>Brand Names </li></ul><ul><li>URLs </li></ul><ul><li>Logos </li></ul><ul><li...
2. Brand Elements What makes a Brand? <ul><li>Brand Names </li></ul><ul><li>URLs </li></ul><ul><li>Logos </li></ul><ul><li...
2. Brand Elements What makes a Brand? <ul><li>Brand Names </li></ul><ul><li>URLs </li></ul><ul><li>Logos </li></ul><ul><li...
2. Brand Elements What makes a Brand? <ul><li>Brand Names </li></ul><ul><li>URLs </li></ul><ul><li>Logos </li></ul><ul><li...
2. Brand Elements What makes a Brand? <ul><li>Brand Names </li></ul><ul><li>URLs </li></ul><ul><li>Logos </li></ul><ul><li...
2. Brand Elements What makes a Brand? <ul><li>Brand Names </li></ul><ul><li>URLs </li></ul><ul><li>Logos </li></ul><ul><li...
Summary: Brand Equity is Important <ul><li>1. Customer loyalty can be obtained through great customer relationship. So tak...
Top 2 Learning Concepts  Ch 9: Creating Brand Equity Soleil Gan March 2011 http://taeyangxinyi.blogspot.com
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Top 2 concepts on Chapter 9 Brand Equity

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Top 2 concepts on Chapter 9 Brand Equity

  1. 1. Top 2 Learning Concepts Ch 9: Creating Brand Equity Soleil Gan March 2011 http://taeyangxinyi.blogspot.com
  2. 2. Outline: Make your brand sell for you <ul><li>1. Brand Dynamics </li></ul><ul><li>2. Brand Elements </li></ul>http://taeyangxinyi.blogspot.com
  3. 3. 1. Brand Dynamics Customer-brand relationship <ul><li>Bonding </li></ul><ul><li>Advantage </li></ul><ul><li>Performance </li></ul><ul><li>Relevance </li></ul><ul><li>Presence </li></ul>http://taeyangxinyi.blogspot.com
  4. 4. 1. Brand Dynamics Customer-brand relationship <ul><li>Bonding </li></ul><ul><li>Advantage </li></ul><ul><li>Performance </li></ul><ul><li>Relevance </li></ul><ul><li>Presence </li></ul>http://taeyangxinyi.blogspot.com Loyalty increases as you go up!
  5. 5. 1. Brand Dynamics Customer-brand relationship <ul><li>Bonding </li></ul><ul><li>Advantage </li></ul><ul><li>Performance </li></ul><ul><li>Relevance </li></ul><ul><li>Presence </li></ul>http://taeyangxinyi.blogspot.com Over 600 stores nationwide!
  6. 6. 1. Brand Dynamics Customer-brand relationship <ul><li>Bonding </li></ul><ul><li>Advantage </li></ul><ul><li>Performance </li></ul><ul><li>Relevance </li></ul><ul><li>Presence </li></ul>http://taeyangxinyi.blogspot.com
  7. 7. 1. Brand Dynamics Customer-brand relationship <ul><li>Bonding </li></ul><ul><li>Advantage </li></ul><ul><li>Performance </li></ul><ul><li>Relevance </li></ul><ul><li>Presence </li></ul>http://taeyangxinyi.blogspot.com
  8. 8. 1. Brand Dynamics Customer-brand relationship <ul><li>Bonding </li></ul><ul><li>Advantage </li></ul><ul><li>Performance </li></ul><ul><li>Relevance </li></ul><ul><li>Presence </li></ul>http://taeyangxinyi.blogspot.com P116.00 P118.00
  9. 9. 1. Brand Dynamics Customer-brand relationship <ul><li>Bonding </li></ul><ul><li>Advantage </li></ul><ul><li>Performance </li></ul><ul><li>Relevance </li></ul><ul><li>Presence </li></ul>http://taeyangxinyi.blogspot.com
  10. 10. 2. Brand Elements What makes a Brand? <ul><li>Brand Names </li></ul><ul><li>URLs </li></ul><ul><li>Logos </li></ul><ul><li>Symbols </li></ul><ul><li>Characters </li></ul><ul><li>Slogans </li></ul>http://taeyangxinyi.blogspot.com
  11. 11. 2. Brand Elements What makes a Brand? <ul><li>Brand Names </li></ul><ul><li>URLs </li></ul><ul><li>Logos </li></ul><ul><li>Symbols </li></ul><ul><li>Characters </li></ul><ul><li>Slogans </li></ul>http://taeyangxinyi.blogspot.com
  12. 12. 2. Brand Elements What makes a Brand? <ul><li>Brand Names </li></ul><ul><li>URLs </li></ul><ul><li>Logos </li></ul><ul><li>Symbols </li></ul><ul><li>Characters </li></ul><ul><li>Slogans </li></ul>http://taeyangxinyi.blogspot.com http://www.apple.com/
  13. 13. 2. Brand Elements What makes a Brand? <ul><li>Brand Names </li></ul><ul><li>URLs </li></ul><ul><li>Logos </li></ul><ul><li>Symbols </li></ul><ul><li>Characters </li></ul><ul><li>Slogans </li></ul>http://taeyangxinyi.blogspot.com
  14. 14. 2. Brand Elements What makes a Brand? <ul><li>Brand Names </li></ul><ul><li>URLs </li></ul><ul><li>Logos </li></ul><ul><li>Symbols </li></ul><ul><li>Characters </li></ul><ul><li>Slogans </li></ul>http://taeyangxinyi.blogspot.com
  15. 15. 2. Brand Elements What makes a Brand? <ul><li>Brand Names </li></ul><ul><li>URLs </li></ul><ul><li>Logos </li></ul><ul><li>Symbols </li></ul><ul><li>Characters </li></ul><ul><li>Slogans </li></ul>http://taeyangxinyi.blogspot.com “ Think Different” “ Get a Mac”
  16. 16. Summary: Brand Equity is Important <ul><li>1. Customer loyalty can be obtained through great customer relationship. So take care of it! </li></ul><ul><li>2. Build your brand </li></ul>http://taeyangxinyi.blogspot.com
  17. 17. Top 2 Learning Concepts Ch 9: Creating Brand Equity Soleil Gan March 2011 http://taeyangxinyi.blogspot.com
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