How  changed  the Game Avellana.Gan.Li.Turingan.Quizon June 2011 http://cebupacificairv54.blogspot.com
<ul><li>Cebu Pacific’s opportunity </li></ul><ul><li>Now everyone can fly! </li></ul><ul><li>Low Cost, Great Value </li></...
<ul><li>No detail is small enough </li></ul><ul><li>No. 1 Domestic Airline </li></ul><ul><li>3 rd  largest low-cost carrie...
<ul><li>Cebu Pacific’s opportunity </li></ul><ul><li>Now everyone can fly! </li></ul><ul><li>Low Cost, Great Value </li></...
<ul><li>“ an opportunity to offer an alternative” </li></ul><ul><li>- when the airline industry was liberated </li></ul><u...
<ul><li>Cebu Pacific’s opportunity </li></ul><ul><li>Now everyone can fly! </li></ul><ul><li>Low Cost, Great Value </li></...
<ul><li>Vision: wants every Filipino to fly </li></ul><ul><li>Inspiration: U.S. low-cost carriers  </li></ul>NOW EVERY  JU...
<ul><li>Cebu Pacific’s opportunity </li></ul><ul><li>Now everyone can fly! </li></ul><ul><li>Low Cost, Great Value </li></...
<ul><li>Concept: No-frills Airline </li></ul><ul><ul><li>No hot meals. </li></ul></ul><ul><ul><li>No newspaper. </li></ul>...
<ul><li>Concept: No-frills Airline </li></ul><ul><ul><li>No hot meals. </li></ul></ul><ul><ul><li>No newspaper. </li></ul>...
<ul><li>Cebu Pacific’s opportunity </li></ul><ul><li>Now everyone can fly! </li></ul><ul><li>Low Cost, Great Value </li></...
<ul><li>Online Booking System </li></ul><ul><ul><li>Dramatic reduction of distribution costs </li></ul></ul>Cebu Pacific r...
<ul><li>Cebu Pacific’s opportunity </li></ul><ul><li>Now everyone can fly! </li></ul><ul><li>Low Cost, Great Value </li></...
<ul><li>Tiered pricing scheme and incentives </li></ul><ul><ul><li>The earlier you book, the cheaper the ticket will be (e...
<ul><li>Cebu Pacific’s opportunity </li></ul><ul><li>Now everyone can fly! </li></ul><ul><li>Low Cost, Great Value </li></...
<ul><li>Fun Flights </li></ul><ul><ul><li>games, flight safety, sometime wedding proposals </li></ul></ul>… makes the flig...
<ul><li>No detail is small enough </li></ul><ul><li>No. 1 Domestic Airline </li></ul><ul><li>3 rd  largest low-cost carrie...
<ul><li>Airplanes </li></ul><ul><ul><li>Youngest fleet  </li></ul></ul><ul><ul><ul><li>29 aircrafts, average age of 17 mon...
<ul><li>No detail is small enough </li></ul><ul><li>No. 1 Domestic Airline </li></ul><ul><li>3 rd  largest low-cost carrie...
<ul><li>Domestic flights : 55 </li></ul><ul><li>Routes: 146 </li></ul><ul><li>Destinations: 33 domestic </li></ul><ul><li>...
<ul><li>No detail is small enough </li></ul><ul><li>No. 1 Domestic Airline </li></ul><ul><li>3 rd  largest low-cost carrie...
<ul><li>After AirAsia (Malaysia) and JetStar (Australia) </li></ul><ul><li>With a market share of 50% </li></ul><ul><li>Fl...
<ul><li>No detail is small enough </li></ul><ul><li>No. 1 Domestic Airline </li></ul><ul><li>3 rd  largest low-cost carrie...
Cebu Pacific shows financial strength in 2010 <ul><li>Held an initial public offering (October 2010) </li></ul><ul><li>Lar...
<ul><li>No detail is small enough </li></ul><ul><li>No. 1 Domestic Airline </li></ul><ul><li>3 rd  largest low-cost carrie...
<ul><li>Airline industry’s potential growth is at 15% to 20% </li></ul><ul><li>Ordered 24 new Airbus units at U$D2 billion...
SUMMARY http://cebupacificairv54.blogspot.com
<ul><li>Cebu Pacific’s opportunity </li></ul><ul><li>Now everyone can fly! </li></ul><ul><li>Low Cost, Great Value </li></...
<ul><li>No detail is small enough </li></ul><ul><li>No. 1 Domestic Airline </li></ul><ul><li>3 rd  largest low-cost carrie...
How  changed  the Game Avellana.Gan.Li.Turingan.Quizon June 2011 http://cebupacificairv54.blogspot.com
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How Cebu Pacific Air Changed the Game

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Transcript of "How Cebu Pacific Air Changed the Game"

  1. 1. How changed the Game Avellana.Gan.Li.Turingan.Quizon June 2011 http://cebupacificairv54.blogspot.com
  2. 2. <ul><li>Cebu Pacific’s opportunity </li></ul><ul><li>Now everyone can fly! </li></ul><ul><li>Low Cost, Great Value </li></ul><ul><li>Ticket booking revolution </li></ul><ul><li>Pricing Strategy </li></ul><ul><li>Fun Flights </li></ul>Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  3. 3. <ul><li>No detail is small enough </li></ul><ul><li>No. 1 Domestic Airline </li></ul><ul><li>3 rd largest low-cost carrier </li></ul><ul><li>Cebu Pacific shows financial strength </li></ul><ul><li>Cebu Pacific looks at future possibilities </li></ul>Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  4. 4. <ul><li>Cebu Pacific’s opportunity </li></ul><ul><li>Now everyone can fly! </li></ul><ul><li>Low Cost, Great Value </li></ul><ul><li>Ticket booking revolution </li></ul><ul><li>Pricing Strategy </li></ul><ul><li>Fun Flights </li></ul>Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  5. 5. <ul><li>“ an opportunity to offer an alternative” </li></ul><ul><li>- when the airline industry was liberated </li></ul><ul><li>- and legacy carriers (PAL) were privatized </li></ul>Cebu Pacific was given an opportunity… http://cebupacificairv54.blogspot.com
  6. 6. <ul><li>Cebu Pacific’s opportunity </li></ul><ul><li>Now everyone can fly! </li></ul><ul><li>Low Cost, Great Value </li></ul><ul><li>Ticket booking revolution </li></ul><ul><li>Pricing Strategy </li></ul><ul><li>Fun Flights </li></ul>Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  7. 7. <ul><li>Vision: wants every Filipino to fly </li></ul><ul><li>Inspiration: U.S. low-cost carriers </li></ul>NOW EVERY JUAN CAN FLY! http://cebupacificairv54.blogspot.com
  8. 8. <ul><li>Cebu Pacific’s opportunity </li></ul><ul><li>Now everyone can fly! </li></ul><ul><li>Low Cost, Great Value </li></ul><ul><li>Ticket booking revolution </li></ul><ul><li>Pricing Strategy </li></ul><ul><li>Fun Flights </li></ul>Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  9. 9. <ul><li>Concept: No-frills Airline </li></ul><ul><ul><li>No hot meals. </li></ul></ul><ul><ul><li>No newspaper. </li></ul></ul><ul><ul><li>Mono-class seating. </li></ul></ul><ul><ul><li>Operating with a </li></ul></ul><ul><ul><li>single-aircraft type. </li></ul></ul><ul><ul><li>Faster turnaround time. </li></ul></ul>LOW COST, GREAT VALUE http://cebupacificairv54.blogspot.com
  10. 10. <ul><li>Concept: No-frills Airline </li></ul><ul><ul><li>No hot meals. </li></ul></ul><ul><ul><li>No newspaper. </li></ul></ul><ul><ul><li>Mono-class seating. </li></ul></ul><ul><ul><li>Operating with a single-aircraft type. </li></ul></ul><ul><ul><li>Faster turnaround time. </li></ul></ul>LOW COST, GREAT VALUE http://cebupacificairv54.blogspot.com Savings is passed to the consumer!
  11. 11. <ul><li>Cebu Pacific’s opportunity </li></ul><ul><li>Now everyone can fly! </li></ul><ul><li>Low Cost, Great Value </li></ul><ul><li>Ticket booking revolution </li></ul><ul><li>Pricing Strategy </li></ul><ul><li>Fun Flights </li></ul>Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  12. 12. <ul><li>Online Booking System </li></ul><ul><ul><li>Dramatic reduction of distribution costs </li></ul></ul>Cebu Pacific revolutionized the booking system… http://cebupacificairv54.blogspot.com
  13. 13. <ul><li>Cebu Pacific’s opportunity </li></ul><ul><li>Now everyone can fly! </li></ul><ul><li>Low Cost, Great Value </li></ul><ul><li>Ticket booking revolution </li></ul><ul><li>Pricing Strategy </li></ul><ul><li>Fun Flights </li></ul>Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  14. 14. <ul><li>Tiered pricing scheme and incentives </li></ul><ul><ul><li>The earlier you book, the cheaper the ticket will be (ex. Piso fares) </li></ul></ul>… gives priority to Sales Promotions as a mode of communication… http://cebupacificairv54.blogspot.com
  15. 15. <ul><li>Cebu Pacific’s opportunity </li></ul><ul><li>Now everyone can fly! </li></ul><ul><li>Low Cost, Great Value </li></ul><ul><li>Ticket booking revolution </li></ul><ul><li>Pricing Strategy </li></ul><ul><li>Fun Flights </li></ul>Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  16. 16. <ul><li>Fun Flights </li></ul><ul><ul><li>games, flight safety, sometime wedding proposals </li></ul></ul>… makes the flight enjoyable… http://cebupacificairv54.blogspot.com
  17. 17. <ul><li>No detail is small enough </li></ul><ul><li>No. 1 Domestic Airline </li></ul><ul><li>3 rd largest low-cost carrier </li></ul><ul><li>Cebu Pacific shows financial strength </li></ul><ul><li>Cebu Pacific looks at future possibilities </li></ul>Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  18. 18. <ul><li>Airplanes </li></ul><ul><ul><li>Youngest fleet </li></ul></ul><ul><ul><ul><li>29 aircrafts, average age of 17 months </li></ul></ul></ul><ul><ul><li>Small enough to land on smaller airstrips (ex. top tourist destinations-Boracay & Palawan) </li></ul></ul>… and gives importance to small details! http://cebupacificairv54.blogspot.com
  19. 19. <ul><li>No detail is small enough </li></ul><ul><li>No. 1 Domestic Airline </li></ul><ul><li>3 rd largest low-cost carrier </li></ul><ul><li>Cebu Pacific shows financial strength </li></ul><ul><li>Cebu Pacific looks at future possibilities </li></ul>Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  20. 20. <ul><li>Domestic flights : 55 </li></ul><ul><li>Routes: 146 </li></ul><ul><li>Destinations: 33 domestic </li></ul><ul><li>16 international </li></ul>Cebu Pacific is now the No. 1 Domestic Airline in the country http://cebupacificairv54.blogspot.com
  21. 21. <ul><li>No detail is small enough </li></ul><ul><li>No. 1 Domestic Airline </li></ul><ul><li>3 rd largest low-cost carrier </li></ul><ul><li>Cebu Pacific shows financial strength </li></ul><ul><li>Cebu Pacific looks at future possibilities </li></ul>Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  22. 22. <ul><li>After AirAsia (Malaysia) and JetStar (Australia) </li></ul><ul><li>With a market share of 50% </li></ul><ul><li>Flown over 45 million passengers since March 1996 </li></ul>and Asia’s 3rd largest low-cost carrier http://cebupacificairv54.blogspot.com
  23. 23. <ul><li>No detail is small enough </li></ul><ul><li>No. 1 Domestic Airline </li></ul><ul><li>3 rd largest low-cost carrier </li></ul><ul><li>Cebu Pacific shows financial strength </li></ul><ul><li>Cebu Pacific looks at future possibilities </li></ul>Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  24. 24. Cebu Pacific shows financial strength in 2010 <ul><li>Held an initial public offering (October 2010) </li></ul><ul><li>Largest local IPO in the Philippines at U$D539 million </li></ul><ul><li>Php125 per share, 214.63 shares </li></ul><ul><li>Raised Php26.8 billion in the stock market </li></ul>http://cebupacificairv54.blogspot.com
  25. 25. <ul><li>No detail is small enough </li></ul><ul><li>No. 1 Domestic Airline </li></ul><ul><li>3 rd largest low-cost carrier </li></ul><ul><li>Cebu Pacific shows financial strength </li></ul><ul><li>Cebu Pacific looks at future possibilities </li></ul>Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  26. 26. <ul><li>Airline industry’s potential growth is at 15% to 20% </li></ul><ul><li>Ordered 24 new Airbus units at U$D2 billion </li></ul><ul><ul><li>To handle more passengers </li></ul></ul><ul><ul><li>Fly more frequently to more routes </li></ul></ul>Cebu Pacific is looking forward… http://cebupacificairv54.blogspot.com
  27. 27. SUMMARY http://cebupacificairv54.blogspot.com
  28. 28. <ul><li>Cebu Pacific’s opportunity </li></ul><ul><li>Now everyone can fly! </li></ul><ul><li>Low Cost, Great Value </li></ul><ul><li>Ticket booking revolution </li></ul><ul><li>Pricing Strategy </li></ul><ul><li>Fun Flights </li></ul>Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  29. 29. <ul><li>No detail is small enough </li></ul><ul><li>No. 1 Domestic Airline </li></ul><ul><li>3 rd largest low-cost carrier </li></ul><ul><li>Cebu Pacific shows financial strength </li></ul><ul><li>Cebu Pacific looks at future possibilities </li></ul>Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  30. 30. How changed the Game Avellana.Gan.Li.Turingan.Quizon June 2011 http://cebupacificairv54.blogspot.com

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