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How Cebu Pacific Air Changed the Game
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How Cebu Pacific Air Changed the Game

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  • 1. How changed the Game Avellana.Gan.Li.Turingan.Quizon June 2011 http://cebupacificairv54.blogspot.com
  • 2.
    • Cebu Pacific’s opportunity
    • Now everyone can fly!
    • Low Cost, Great Value
    • Ticket booking revolution
    • Pricing Strategy
    • Fun Flights
    Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  • 3.
    • No detail is small enough
    • No. 1 Domestic Airline
    • 3 rd largest low-cost carrier
    • Cebu Pacific shows financial strength
    • Cebu Pacific looks at future possibilities
    Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  • 4.
    • Cebu Pacific’s opportunity
    • Now everyone can fly!
    • Low Cost, Great Value
    • Ticket booking revolution
    • Pricing Strategy
    • Fun Flights
    Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  • 5.
    • “ an opportunity to offer an alternative”
    • - when the airline industry was liberated
    • - and legacy carriers (PAL) were privatized
    Cebu Pacific was given an opportunity… http://cebupacificairv54.blogspot.com
  • 6.
    • Cebu Pacific’s opportunity
    • Now everyone can fly!
    • Low Cost, Great Value
    • Ticket booking revolution
    • Pricing Strategy
    • Fun Flights
    Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  • 7.
    • Vision: wants every Filipino to fly
    • Inspiration: U.S. low-cost carriers
    NOW EVERY JUAN CAN FLY! http://cebupacificairv54.blogspot.com
  • 8.
    • Cebu Pacific’s opportunity
    • Now everyone can fly!
    • Low Cost, Great Value
    • Ticket booking revolution
    • Pricing Strategy
    • Fun Flights
    Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  • 9.
    • Concept: No-frills Airline
      • No hot meals.
      • No newspaper.
      • Mono-class seating.
      • Operating with a
      • single-aircraft type.
      • Faster turnaround time.
    LOW COST, GREAT VALUE http://cebupacificairv54.blogspot.com
  • 10.
    • Concept: No-frills Airline
      • No hot meals.
      • No newspaper.
      • Mono-class seating.
      • Operating with a single-aircraft type.
      • Faster turnaround time.
    LOW COST, GREAT VALUE http://cebupacificairv54.blogspot.com Savings is passed to the consumer!
  • 11.
    • Cebu Pacific’s opportunity
    • Now everyone can fly!
    • Low Cost, Great Value
    • Ticket booking revolution
    • Pricing Strategy
    • Fun Flights
    Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  • 12.
    • Online Booking System
      • Dramatic reduction of distribution costs
    Cebu Pacific revolutionized the booking system… http://cebupacificairv54.blogspot.com
  • 13.
    • Cebu Pacific’s opportunity
    • Now everyone can fly!
    • Low Cost, Great Value
    • Ticket booking revolution
    • Pricing Strategy
    • Fun Flights
    Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  • 14.
    • Tiered pricing scheme and incentives
      • The earlier you book, the cheaper the ticket will be (ex. Piso fares)
    … gives priority to Sales Promotions as a mode of communication… http://cebupacificairv54.blogspot.com
  • 15.
    • Cebu Pacific’s opportunity
    • Now everyone can fly!
    • Low Cost, Great Value
    • Ticket booking revolution
    • Pricing Strategy
    • Fun Flights
    Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  • 16.
    • Fun Flights
      • games, flight safety, sometime wedding proposals
    … makes the flight enjoyable… http://cebupacificairv54.blogspot.com
  • 17.
    • No detail is small enough
    • No. 1 Domestic Airline
    • 3 rd largest low-cost carrier
    • Cebu Pacific shows financial strength
    • Cebu Pacific looks at future possibilities
    Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  • 18.
    • Airplanes
      • Youngest fleet
        • 29 aircrafts, average age of 17 months
      • Small enough to land on smaller airstrips (ex. top tourist destinations-Boracay & Palawan)
    … and gives importance to small details! http://cebupacificairv54.blogspot.com
  • 19.
    • No detail is small enough
    • No. 1 Domestic Airline
    • 3 rd largest low-cost carrier
    • Cebu Pacific shows financial strength
    • Cebu Pacific looks at future possibilities
    Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  • 20.
    • Domestic flights : 55
    • Routes: 146
    • Destinations: 33 domestic
    • 16 international
    Cebu Pacific is now the No. 1 Domestic Airline in the country http://cebupacificairv54.blogspot.com
  • 21.
    • No detail is small enough
    • No. 1 Domestic Airline
    • 3 rd largest low-cost carrier
    • Cebu Pacific shows financial strength
    • Cebu Pacific looks at future possibilities
    Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  • 22.
    • After AirAsia (Malaysia) and JetStar (Australia)
    • With a market share of 50%
    • Flown over 45 million passengers since March 1996
    and Asia’s 3rd largest low-cost carrier http://cebupacificairv54.blogspot.com
  • 23.
    • No detail is small enough
    • No. 1 Domestic Airline
    • 3 rd largest low-cost carrier
    • Cebu Pacific shows financial strength
    • Cebu Pacific looks at future possibilities
    Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  • 24. Cebu Pacific shows financial strength in 2010
    • Held an initial public offering (October 2010)
    • Largest local IPO in the Philippines at U$D539 million
    • Php125 per share, 214.63 shares
    • Raised Php26.8 billion in the stock market
    http://cebupacificairv54.blogspot.com
  • 25.
    • No detail is small enough
    • No. 1 Domestic Airline
    • 3 rd largest low-cost carrier
    • Cebu Pacific shows financial strength
    • Cebu Pacific looks at future possibilities
    Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  • 26.
    • Airline industry’s potential growth is at 15% to 20%
    • Ordered 24 new Airbus units at U$D2 billion
      • To handle more passengers
      • Fly more frequently to more routes
    Cebu Pacific is looking forward… http://cebupacificairv54.blogspot.com
  • 27. SUMMARY http://cebupacificairv54.blogspot.com
  • 28.
    • Cebu Pacific’s opportunity
    • Now everyone can fly!
    • Low Cost, Great Value
    • Ticket booking revolution
    • Pricing Strategy
    • Fun Flights
    Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  • 29.
    • No detail is small enough
    • No. 1 Domestic Airline
    • 3 rd largest low-cost carrier
    • Cebu Pacific shows financial strength
    • Cebu Pacific looks at future possibilities
    Cebu Pacific’s game plan http://cebupacificairv54.blogspot.com
  • 30. How changed the Game Avellana.Gan.Li.Turingan.Quizon June 2011 http://cebupacificairv54.blogspot.com