Let’s Solarize!
Town Webinar: January 14, 2014
Bob Wall

Kate Donnelly
Today’s Webinar
 Solarize basics
 Roles of program partners
 Municipal application process
 Installer selection proces...
About CEFIA
 Quasi-public authority created by PA 11-80 (successor to
CT Clean Energy Fund)
 Tasked with leveraging publ...
About SmartPower


Nation’s leading non-profit marketing firm dedicated to
promoting energy efficiency and renewable ener...
What is Solarize Connecticut?
Solar.
 Proven technology

 Lowers energy costs
 Protects against utility rate
increases
 Avoids harmful emissions
 S...
Simple.
 Pre-selected installer
 Transparent, discounted
pricing structure
 Pre-determined equipment
(with optional upg...
Together.
 Community initiative

 Motivated clean energy
task forces & solar
ambassadors
 Backing of municipal
leaders ...
Solarize Connecticut –The Basics
 20 Week Campaign
 Single Pre-Selected Installer
 Tiered Pricing – price drops for eve...
CEFIA
Solar incentives & Financing
Comprehensive program
support
Contracts with SmartPower

LOCAL COMMUNITY
Solar Ambassad...
SolarizeCT.com
 Customer Contact Form
 Event Calendar
 Town Pages & Tool Kits
 Program Information
 Newsroom
 Testim...
Results To Date
Phase 1 (Sept. ‘12 – Jan. ‘13)
 ~ 280 systems in
Durham, Fairfield, Portland &
Westport
 > 2 MW of solar...
Benefits of Solarize
 Lowers purchase cost of solar
 Saves money on residents’ electric bills
 Improves environment and...
Timeline
Town RFP
• Issued Jan. 3
• Due Feb. 3
• Coalitions
allowed
• Selections
announced
early Feb.

Installer
RFP

Camp...
Town Application Process


Letter of support from chief elected official (1 page)



Identify project manager (town or c...
Successful Attributes
 Proven success in Clean Energy Communities program

 History of solar adoption (potential solar a...
Miscellaneous
 Must be located in CL&P or UI service territory

 Coalition of towns allowed
• Mansfield-Windham; Easton-...
Installer Selection Process
 CEFIA issues RFP to all eligible solar installers

 Qualifying proposals shared with munici...
Installer Selection Criteria
 Pricing (important but not the most significant factor)

 Experience in Connecticut
 Cust...
This presentation will be available at:
www.SolarizeCT.com
Questions?

Bob Wall, CEFIA
bob.wall@ctcleanenergy.com
860-257-2354
Kate Donnelly, SmartPower
kdonnelly@smartpower.org
860...
Solarize Town Recruitment Webinar
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Solarize Town Recruitment Webinar

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Solarize Town Recruitment Webinar

  1. 1. Let’s Solarize! Town Webinar: January 14, 2014
  2. 2. Bob Wall Kate Donnelly
  3. 3. Today’s Webinar  Solarize basics  Roles of program partners  Municipal application process  Installer selection process  Questions and answers
  4. 4. About CEFIA  Quasi-public authority created by PA 11-80 (successor to CT Clean Energy Fund)  Tasked with leveraging public and private funds to drive investment and scale up clean energy deployment in CT  Provides incentives for residential solar through the Residential Solar Investment Program  Develops innovative financing products such as loans and leases that can be used for solar PV systems
  5. 5. About SmartPower  Nation’s leading non-profit marketing firm dedicated to promoting energy efficiency and renewable energy  Other CT community-based campaigns include Clean Energy Communities, Neighbor to Neighbor Energy Challenge and Energize Norwich  Extensive solar marketing experience
  6. 6. What is Solarize Connecticut?
  7. 7. Solar.  Proven technology  Lowers energy costs  Protects against utility rate increases  Avoids harmful emissions  State & federal incentives  Flexible financing options
  8. 8. Simple.  Pre-selected installer  Transparent, discounted pricing structure  Pre-determined equipment (with optional upgrades)  Free, no obligation site evaluations  Clear deadline
  9. 9. Together.  Community initiative  Motivated clean energy task forces & solar ambassadors  Backing of municipal leaders & community organizations  Group pricing discounts that increase with the number of contracts
  10. 10. Solarize Connecticut –The Basics  20 Week Campaign  Single Pre-Selected Installer  Tiered Pricing – price drops for everybody as more kW of solar are sold in the community!  Tier 1: 0 – 25 kW  Tier 2: 25 – 50 kW  Tier 3: 50 – 150 kW  Tier 4: 150 – 250 kW  Tier 5: 250+ kW (represents 36 “average-size” (~7 kW) systems)  Follows “Classic” Solarize Connecticut model, NOT Solarize Choice or Solarize Express Model
  11. 11. CEFIA Solar incentives & Financing Comprehensive program support Contracts with SmartPower LOCAL COMMUNITY Solar Ambassadors SMARTPOWER Engagement of grassroots groups Marketing / education toolkit Event hosting Grassroots support Communication strategies CUSTOMER INSTALLER Get free site assessment Decide on ownership model Tell friends & neighbors Turnkey installation Ownership options Competitive tiered pricing
  12. 12. SolarizeCT.com  Customer Contact Form  Event Calendar  Town Pages & Tool Kits  Program Information  Newsroom  Testimonials & Videos  Social Media
  13. 13. Results To Date Phase 1 (Sept. ‘12 – Jan. ‘13)  ~ 280 systems in Durham, Fairfield, Portland & Westport  > 2 MW of solar PV  Average cost $3.70/watt  Phase 2 (Mar. ‘13 – July ‘13)  ~ 160 systems in Bridgeport, Canton, Coventry and Mansfield/Windham  > 1 MW of solar PV  Avg. cost $3.99/watt
  14. 14. Benefits of Solarize  Lowers purchase cost of solar  Saves money on residents’ electric bills  Improves environment and public health  Earns points for Clean Energy Communities program  Supports energy independence  Enhances home values  Creates local jobs “Durham is very pleased to have been part of the successful pilot program offered by Solarize Connecticut. The model allowed us to reach the lowest price level available, saving residents money and helping the environment. The Solarize Connecticut program was a gratifying community-building experience.” - Laura Francis, First Selectman
  15. 15. Timeline Town RFP • Issued Jan. 3 • Due Feb. 3 • Coalitions allowed • Selections announced early Feb. Installer RFP Campaign Planning Campaign • To be issued late Jan. • Due late Feb. • Town shortlist installers • Interviews • Town ranks &, with input from CEFIA, selects installer • Feb.-Mar. • Initial town meeting • Outreach brainstorm meeting • Identify media contact • Schedule launch event • Late Mar.-early Apr. • Press release • Launch event • E-mail blasts, mailings • Workshops • Open houses • Bi-weekly calls
  16. 16. Town Application Process  Letter of support from chief elected official (1 page)  Identify project manager (town or city employee, task force member or some other volunteer) and other team members  Completed & signed Attachments A & B  Optional – Description of potential team & preliminary marketing plan (SmartPower & CEFIA will help to develop) (1 page)  Special requests for installer (1 page)  Letters of support (1 page, no more than 3 letters)
  17. 17. Successful Attributes  Proven success in Clean Energy Communities program  History of solar adoption (potential solar ambassadors)  Strong support from chief elected official  Active clean energy task force  Potential partner organizations  Promotional opportunities at highly trafficked events
  18. 18. Miscellaneous  Must be located in CL&P or UI service territory  Coalition of towns allowed • Mansfield-Windham; Easton-Redding-Trumbull; Ashford-ChaplinHampton-Pomfret; Roxbury-Washington; Columbia-Lebanon are examples of Solarize coalitions • Towns should be neighboring with good working relationship  Special town requests allowed • American-made panel option • Solar hot water option
  19. 19. Installer Selection Process  CEFIA issues RFP to all eligible solar installers  Qualifying proposals shared with municipalities’ review committee (3 appointed persons)  Review committee meets with CEFIA, SmartPower and a technical consultant to create “shortlist” of installers (3-4)  Interviews of installers (each session open to all towns)  Town committee ranks preferred installers  CEFIA assists with selection and contracts with chosen installer
  20. 20. Installer Selection Criteria  Pricing (important but not the most significant factor)  Experience in Connecticut  Customer satisfaction  Capacity to handle heavy workload  Equipment options  Financing options
  21. 21. This presentation will be available at: www.SolarizeCT.com
  22. 22. Questions? Bob Wall, CEFIA bob.wall@ctcleanenergy.com 860-257-2354 Kate Donnelly, SmartPower kdonnelly@smartpower.org 860-604-4846

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