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Ebusinessconsultants 1st ppt

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  • Transcript

    • 1. RESTAURANT GROUP IN SOCIAL MEDIA Mommy, CEO
    • 2. MARKETING ROADMAP
    • 3. MARKETING ROADMAP Popular Social Sites: Youtube, Facebook, Twitter, and Meetup.com
    • 4. MARKETING ROADMAP Popular Social Sites: Youtube, Facebook, Twitter, and Meetup.com Embed these sites into Interactive Campaigns
    • 5. MARKETING ROADMAP Popular Social Sites: Youtube, Facebook, Twitter, and Meetup.com Embed these sites into Interactive Campaigns Video E-mail Marketing, Customers’ Personal Sites, Local Sites
    • 6. MARKETING ROADMAP Popular Social Sites: Youtube, Facebook, Twitter, and Meetup.com Embed these sites into Interactive Campaigns Video E-mail Marketing, Customers’ Personal Sites, Local Sites Non-traditional Social Networks:
    • 7. MARKETING ROADMAP Popular Social Sites: Youtube, Facebook, Twitter, and Meetup.com Embed these sites into Interactive Campaigns Video E-mail Marketing, Customers’ Personal Sites, Local Sites Non-traditional Social Networks: ex. Groupon.com, Evites.com,
    • 8. MARKETING ROADMAP Popular Social Sites: Youtube, Facebook, Twitter, and Meetup.com Embed these sites into Interactive Campaigns Video E-mail Marketing, Customers’ Personal Sites, Local Sites Non-traditional Social Networks: ex. Groupon.com, Evites.com, Google’s Free Tools for Measurement and Research
    • 9. YOUTUBE
    • 10. YOUTUBE Make it Transparent
    • 11. YOUTUBE Make it Transparent Make it Easy
    • 12. YOUTUBE Make it Transparent Make it Easy Use a flip camera In-house at the Bar
    • 13. YOUTUBE Make it Transparent Make it Easy Use a flip camera In-house at the Bar Post it on Google Maps and Reviews (Free!)
    • 14. YOUTUBE Make it Transparent Make it Easy Use a flip camera In-house at the Bar Post it on Google Maps and Reviews (Free!) Archive it on your Youtube Channel
    • 15. YOUTUBE Make it Transparent Make it Easy Use a flip camera In-house at the Bar Post it on Google Maps and Reviews (Free!) Archive it on your Youtube Channel Have you heard of Ustream.com?
    • 16. YOUTUBE Make it Transparent Make it Easy Use a flip camera In-house at the Bar Post it on Google Maps and Reviews (Free!) Archive it on your Youtube Channel Have you heard of Ustream.com? Create your own Restaurants’ (LIVE) Internet Channel
    • 17. FACEBOOK
    • 18. FACEBOOK Create Interactive Webpages
    • 19. FACEBOOK Create Interactive Webpages “Like this” button
    • 20. FACEBOOK Create Interactive Webpages “Like this” button Embed Facebook into Restaurants’ Website
    • 21. FACEBOOK Create Interactive Webpages “Like this” button Embed Facebook into Restaurants’ Website Build a “Community” with option to connect through Facebook
    • 22. FACEBOOK Create Interactive Webpages “Like this” button Embed Facebook into Restaurants’ Website Build a “Community” with option to connect through Facebook Keep tourists inside the community year-round
    • 23. FACEBOOK Create Interactive Webpages “Like this” button Embed Facebook into Restaurants’ Website Build a “Community” with option to connect through Facebook Keep tourists inside the community year-round Use Facebook and Recipe Clubs
    • 24. FACEBOOK Create Interactive Webpages “Like this” button Embed Facebook into Restaurants’ Website Build a “Community” with option to connect through Facebook Keep tourists inside the community year-round Use Facebook and Recipe Clubs ex. Tastebook
    • 25. TWITTER
    • 26. TWITTER A Call to Action Tool
    • 27. TWITTER A Call to Action Tool Make it Easy
    • 28. TWITTER A Call to Action Tool Make it Easy Host a Tweetup!
    • 29. TWITTER A Call to Action Tool Make it Easy Host a Tweetup! Who in the Community has a strong Twitter Following?
    • 30. TWITTER A Call to Action Tool Make it Easy Host a Tweetup! Who in the Community has a strong Twitter Following? Host their Tweetup!
    • 31. MEETUP.COM
    • 32. MEETUP.COM Groups looking for a Place to Meet
    • 33. MEETUP.COM Groups looking for a Place to Meet Sends out Reminders
    • 34. MEETUP.COM Groups looking for a Place to Meet Sends out Reminders Create your own “Foodie” group
    • 35. MEETUP.COM Groups looking for a Place to Meet Sends out Reminders Create your own “Foodie” group Create a “Brides” group
    • 36. MEETUP.COM Groups looking for a Place to Meet Sends out Reminders Create your own “Foodie” group Create a “Brides” group Cross-market with Local Businesses increase Referrals
    • 37. MEETUP.COM Groups looking for a Place to Meet Sends out Reminders Create your own “Foodie” group Create a “Brides” group Cross-market with Local Businesses increase Referrals Ex. they provide the agenda photographers
    • 38. MEETUP.COM Groups looking for a Place to Meet Sends out Reminders Create your own “Foodie” group Create a “Brides” group Cross-market with Local Businesses increase Referrals Ex. they provide the agenda photographers Increase Reception bookings
    • 39. CAN’T MANAGE WHAT YOU CAN’T MEASURE Google Analytics Twitter Analytics Meetup.com Anaytics
    • 40. FINE DINING Results in “Local Area” Google Search
    • 41. GOOGLE TOP “FINE DINING”
    • 42. GOOGLE’S TOP “DESTIN RESTAURANTS”?
    • 43. OPPORTUNITIES “DESTIN SEAFOOD” We can Compete Where You See Green
    • 44. WHAT CAN I DO FOR YOU?
    • 45. WHAT CAN I DO FOR YOU? Create a Campaign using Inexpensive & Free Internet tools
    • 46. WHAT CAN I DO FOR YOU? Create a Campaign using Inexpensive & Free Internet tools Implement an Easy to Duplicate Social Media Program
    • 47. WHAT CAN I DO FOR YOU? Create a Campaign using Inexpensive & Free Internet tools Implement an Easy to Duplicate Social Media Program Special Pricing with Traditional Advertisers/Partners
    • 48. WHAT CAN I DO FOR YOU? Create a Campaign using Inexpensive & Free Internet tools Implement an Easy to Duplicate Social Media Program Special Pricing with Traditional Advertisers/Partners Get Google Top Rankings
    • 49. WHAT CAN I DO FOR YOU? Create a Campaign using Inexpensive & Free Internet tools Implement an Easy to Duplicate Social Media Program Special Pricing with Traditional Advertisers/Partners Get Google Top Rankings Following 8 examples found at springwise.com (my favorite blog)
    • 50. www.springwise.com
    • 51. http://www.springwise.com
    • 52. http://www.springwise.com
    • 53. http://www.springwise.com
    • 54. http://www.springwise.com
    • 55. http://www.springwise.com
    • 56. http://www.springwise.com
    • 57. http://www.springwise.com
    • 58. THANK YOU FOR YOUR TIME MOMMY CEO