Smartphones & tablets era
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Smartphones & tablets era

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The slideshow provides some insights into how smartphones and tablets have evolved as well as how to make informed investment decisions in the market of mobile applications.

The slideshow provides some insights into how smartphones and tablets have evolved as well as how to make informed investment decisions in the market of mobile applications.
www.softxpert.com

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Smartphones & tablets era Smartphones & tablets era Presentation Transcript

  • Smartphones & Tablets Era By Mohammad Abbas BSc in computer science Certified Qt Developer by Nokia Senior Software Engineer at Softxpert Inc. Mohamed.Abbas@Softxpert.com
  • Session’s OUTLINE  Introduction  History  What’s a smartphone?  What’s a tablet?  Why this is the next trend?  History of mobile operating systems  Who are the market players?  How can I invest in this?  Success stories
  • Introduction  Before history
  •  History  40 years since the first cellular phone!
  • Galaxy S4 DynaTAC Weight 130 g 1134 g Talk time 14 hours 20 minutes Price 600 $ 9000$ Features Does everything! Barley makes a call COMPARISON:
  • Smartphones  A smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability connectivity than a feature phone  WIFI  Bluetooth  GPS  Accelerometer, gyro, proximity, compass, barometer, temperature, humidity
  • Smartphones
  • Tablets  A tablet computer, or simply tablet, is a one- piece mobile computer. Devices typically offer a touchscreen, with finger (or stylus) gestures acting as the primary means of control
  • Apple iPad 4
  • Samsung galaxy Note 10.1
  • Microsoft surface
  • Why is this the next trend?  Simple  Affordable  Portable  Connected and online anywhere and all the time  Many embedded features that don’t exist in a normal PC or Laptop
  • Mobile Operating Systems  Dead operating systems  Symbian #1 platform since 1996 until 2011  Windows Mobile  Bada integrated with Tiezen  Meego  Maemo  HP webOS
  • Mobile Operating Systems  New operating systems  Android  iOS  Windows Phone  BlackBerry  Tiezen  Ubuntu Phone  Firefox OS
  • Android  Android is a Linux-based operating system designed primarily for touchscreen mobile devices such as smartphones and tablet computers.  Initially developed by Android, Inc., which Google backed financially and later bought in 2005  Android was unveiled in 2007  The first Android-powered phone was sold in October 2008.  Latest version of android is Jelly bean 4.2.2  Free & open source
  • Versions
  • iOS  iOS (previously iPhone OS) is a mobile operating system developed and distributed by Apple Inc. Originally released in 2007 for the iPhone and iPod Touch platforms, it has been extended to support other Apple devices such as the iPad and Apple TV  Closed source, limited to Apple devices only  Latest version of the OS is supported at least by iPhone 3Gs
  • Windows phone 8  Windows Phone 8 is the second generation of the Windows Phone mobile operating system from Microsoft. It was released on October 29, 2012, and like its predecessor, it features the interface known as Metro (or Modern UI).  Closed source, licensed by Microsoft to other companies  Nokia official partner, Samsung, HTC and Huawei
  • Blackberry  BlackBerry 10 is a proprietary mobile operating system developed by BlackBerry Limited (formerly Research In Motion) for its BlackBerry line of smartphone and tablet handheld devices  The most recent example is the Z10 smartphone. It is based on QNX which was acquired by BlackBerry in April 2010.
  • Market players  Google  Samsung  Apple  Microsoft  Nokia  Blackberry (previously know as RIM)
  • How to invest in this market?  Either become something like Samsung  Create applications for these mobiles  Sell cheap tablets or phones from the Chinese market You could add a product or service preinstalled on it also  You could find a partner to create something like Android TV box
  • Chinese devices •Onda V972 •Price: 200$ for customers •Quad Core A31 Retina 9.7 inch •Android 4.1 Tablet PC 16GB
  • Chinese devices • Feiteng GT-H7100 Phablet • Android 4.1 3G Smartphone • 1GB RAM 5.3 inch QHD Screen • MTK6577 Dual Core 1GHz 8MP Camera
  • Google PLAY Month Number of apps Downloads 2009 March 2,300 December 16,000 2010 March 30,000 April 38,000 August 80,000 1 billion October 100,000 2011 May 200,000 3 billion July 250,000 6 billion October 319,000 December 380,297 10 billion 2012 January 400,000 February 450,000 May 500,000 June 600,000 20 billion September 675,000 25 billion October 700,000
  • App Store (iOS) Number of Apps Downloads Average October 4, 2011 500,000+ 18,000,000,000+ ~36,000 February 28, 2012 500,000+ 24,000,000,000+ ~40,000 March 3, 2012 500,000+ 25,000,000,000+ ~50,000 March 5, 2012 550,000+ 25,000,000,000+ ~45,455 March 7, 2012 585,000 25,000,000,000+ ~42,735 June 11, 2012 650,000 30,000,000,000+ ~46,154 September 12, 2012 700,000+ 35,000,000,000+ ~50,000 January 7, 2013 775,000+ 40,000,000,000+ ~51613 January 28, 2013 800,000+ 40,000,000,000+ 50,000
  • What kind of applications  New idea  Refurnished idea  Mobilizing a product or a service you have  Simple ideas
  • Simple ideas  Tiny Flashlight  100 000 000 to 500 000 000 million installs
  • Refurnished ideas  Battery reborn  100 000 installs, 2.35$ for each install
  •  Hijri Calender  1000 000 installs, a free app that monetizes through Google ads
  • How to break in?  Opportunity in new markets!  If your application has many competitors in one market and you can’t compete with them move to another!  Windows Market Place  Blackberry App World
  • Steps to get your product out there?  Target the major mobile OS first (Android, iOS)  If you need to monetize soon consider conquering iOS marekt before Android  Your application needs to be intuitive, fast and clean  Go for native apps even if they cost more  Try to get featured
  • Success story  Rovio was about to get bankrupted until it published Angry Birds  500 000 000 downloads for Free Version  50 000 000 downloads for Pro Version