Accounting 2.0: Realising the business potential of online 'social' networks and new web technologies

Accounting 2.0 Realising the business potential of online ‘social’ networks and new web technologies Mark Lee FCA CTA (Fellow) MMC Chairman of the TaxAdviceNetwork 07769 692890 0845 056 0536 Mark@BookMarkLee.co.uk

The societal web •  Social •  Content Networks aggregators •  Business social •  Collaborative networks tools •  Social •  Rating systems bookmarking •  Photo sharing •  Microblogging •  Video sharing •  News sharing •  Blogs

Accounting 2.0 Realising the business potential of online ‘social’ networks and new web technologies

Social Vs Anti-social

Coverage •  What is online ‘social' networking? •  how relevant is it to accountants? •  How you can utilise social networks •  benefit your practice, business and career •  Do you need a twitter strategy •  how you could start to use this tool •  The real target audiences for your website •  New web technologies •  generate more qualified leads and profitable work?

“The biggest game-changing thing to happen to small business is Social media. It’s the key to getting your business noticed and keeping your clients engaged” - Daniel Priestley, MD, Triumphant Events

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My social media ‘spokes’ •  LinkedIn •  Telegraph Business •  Facebook Club •  Twitter •  Other media •  Ecademy websites/comments •  AccountingWeb •  YouTube channel •  AccountancyAge.com •  Wordpress •  Ambitious accountants •  ION sites •  IT counts •  Blogger •  TaxBuzz •  Tax Faculty •  Accountant jokes/fun •  Tax Advice Network

•  Grown up •  To find people and to be found •  Old colleagues, business contacts, suppliers •  Prospective clients, introducers, influencers •  Recruiters – looking for you? •  Identify key contacts at target clients •  Search results for accountant, GB •  August 31 2009 – 26,164 •  October 10 2009 – 50,848

4 accountants on LinkedIn

Why social media? •  Ensure you can be found easily •  Manage your online profile/handle •  Build your reputation •  Influencers, contacts, clients •  Future contacts and clients •  Recruits, suppliers, friends of friends •  PART of your marketing activity •  PART of your networking strategy •  Experiment !

Management use of social media

Building relationships TRUST LIKE LIKE KNOW KNOW KNOW

Online business forums •  businesszone.co.uk •  ukbusinessforums.co.uk •  ukbusinesslabs.co.uk •  Ecademy.com •  Commenting on business blogs •  Microbloggging – twitter.com •  Short messages upto 140 characters

The biggest misconception

Tweetdeck on computer Echofon on iphone

Websites •  Who is the audience for your website? •  Prospects, Referrers, Potential recruits, journalists(?) •  Clients? (really?) •  Search engine spiders •  The Minimum to have on the web •  What can you do for clients? What’s special about you? •  Who are you? Where are you? •  How can people find/contact you? •  More – less important in most cases •  Background re the firm, key people •  Testimonials •  News items of relevance to your clients/audience •  Copy newsletters/email alerts

Informanagement site 1

Informanagement.co.uk •  Keep your own or create your own website •  carrying your company colours and branding •  Weekly updated newsfeed •  Searchable news archive on your website •  Easy facility to change text on your website 24/7 •  Tailored e-mails sent to individual clients •  Tailored printed newsletters sent to your clients •  6 A4 pages of content plus your front and back cover •  Potential clients can sign up to receive newsletters •  NO upfront fee to design your website

Embed video

Use your email signature Regards Andrew Sobell Rhodes only grows by referrals. If you like the way I do business, please recommend me to your clients, colleagues and friends. I realise that when you recommend me, you stake your own reputation. Therefore, I shall always follow up your referrals quickly and keep you informed. Whenever possible I recommend clients and friends of Sobell Rhodes. Many thanks.

New web technologies

Dropbox

Remote control of your office pc

A handle or a profile with no structure or substance is of very little value

•  Understand your network •  Make your online profile meaningful •  Build your online network over time •  Review website content and targets •  Enlighten, educate, entertain •  Listen to what people want •  Like, Know, Trust •  Accept responsibility

Pop your business cards in the umbrella if you would like a copy of the slides We’ll send them to you in the next few days

Accounting 2.0 Realising the business potential of online ‘social’ networks and new web technologies Mark Lee FCA CTA (Fellow) MMC Chairman of the TaxAdviceNetwork 07769 692890 0845 056 0536 Mark@BookMarkLee.co.uk

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Contact details •  Mark Lee FCA, CTA (Fellow), MMC •  M: 07769 692890 •  T: 0845 003 8780 •  E: Mark@BookMarkLee.co.uk •  www.BookMarkLee.co.uk •  Download free resources •  Sign-up for email newsletter •  Further info re Mark’s services •  Mark’s blog for ambitious professionals

Accounting 2.0: Realising the business potential of online 'social' networks and new web technologies

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