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Accounting 2.0
 Realising the business
potential of online ‘social’
 networks and new web
      technologies
    Mark Lee ...
The societal web

•    Social            •    Content
     Networks               aggregators
•    Business social   •    ...
Accounting 2.0
 Realising the business
potential of online ‘social’
 networks and new web
      technologies
Social
    Vs
Anti-social
Coverage
•      What is online ‘social' networking?
     •  how relevant is it to accountants?
•      How you can utilise ...
“The biggest game-changing thing
  to happen to small business is
          Social media.

    It’s the key to getting you...
+
My social media ‘spokes’
•         LinkedIn             •         Telegraph Business
•         Facebook                   ...
•    Grown up
•      To find people and to be found
     •  Old colleagues, business contacts, suppliers
     •  Prospecti...
4 accountants on LinkedIn
Why social media?
•      Ensure you can be found easily
•      Manage your online profile/handle
•      Build your reputat...
Management use of social media
Building relationships


      TRUST
    LIKE          LIKE
KNOW KNOW KNOW
Online business forums

•    businesszone.co.uk
•    ukbusinessforums.co.uk
•    ukbusinesslabs.co.uk
•    Ecademy.com
•  ...
The biggest misconception
Tweetdeck on computer
  Echofon on iphone
Websites
•         Who is the audience for your website?
     •      Prospects, Referrers, Potential recruits, journalists...
Informanagement site 1
Informanagement site 2
Informanagement site 3
Informanagement.co.uk
•      Keep your own or create your own website
     •  carrying your company colours and branding
•...
Embed video
Use your email signature

Regards
Andrew

Sobell Rhodes only grows by referrals. If you like the
way I do business, please...
New web technologies
Dropbox
Remote control of your office pc
A handle or a profile
with no structure or
substance is of very
     little value
•    Understand your network
•    Make your online profile meaningful
•    Build your online network over time
•    Review...
Pop your business
   cards in the
  umbrella if you
would like a copy of
    the slides


                         We’ll s...
Accounting 2.0
 Realising the business
potential of online ‘social’
 networks and new web
      technologies
    Mark Lee ...
Register today for your FREE
   weekly tax update written
 specifically for accountants in
        general practice

And w...
Contact details
•     Mark Lee FCA, CTA (Fellow), MMC


•     M: 07769 692890
•     T: 0845 003 8780
•     E: Mark@BookMar...
Accounting 2.0: Realising the business potential of online 'social' networks and new web technologies
Accounting 2.0: Realising the business potential of online 'social' networks and new web technologies
Accounting 2.0: Realising the business potential of online 'social' networks and new web technologies
Accounting 2.0: Realising the business potential of online 'social' networks and new web technologies
Accounting 2.0: Realising the business potential of online 'social' networks and new web technologies
Accounting 2.0: Realising the business potential of online 'social' networks and new web technologies
Accounting 2.0: Realising the business potential of online 'social' networks and new web technologies
Accounting 2.0: Realising the business potential of online 'social' networks and new web technologies
Accounting 2.0: Realising the business potential of online 'social' networks and new web technologies
Accounting 2.0: Realising the business potential of online 'social' networks and new web technologies
Accounting 2.0: Realising the business potential of online 'social' networks and new web technologies
Accounting 2.0: Realising the business potential of online 'social' networks and new web technologies
Accounting 2.0: Realising the business potential of online 'social' networks and new web technologies
Accounting 2.0: Realising the business potential of online 'social' networks and new web technologies
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Accounting 2.0: Realising the business potential of online 'social' networks and new web technologies

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Mark Lee, Chairman, Tax Advice Network

Valuable insights into online 'social' networking, the pros and cons for accountants, and which new web technologies will help you generate more qualified leads and profitable work.

Published in: Technology, Business
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Transcript of "Accounting 2.0: Realising the business potential of online 'social' networks and new web technologies"

  1. 1. Accounting 2.0 Realising the business potential of online ‘social’ networks and new web technologies Mark Lee FCA CTA (Fellow) MMC Chairman of the TaxAdviceNetwork 07769 692890 0845 056 0536 Mark@BookMarkLee.co.uk
  2. 2. The societal web •  Social •  Content Networks aggregators •  Business social •  Collaborative networks tools •  Social •  Rating systems bookmarking •  Photo sharing •  Microblogging •  Video sharing •  News sharing •  Blogs
  3. 3. Accounting 2.0 Realising the business potential of online ‘social’ networks and new web technologies
  4. 4. Social Vs Anti-social
  5. 5. Coverage •  What is online ‘social' networking? •  how relevant is it to accountants? •  How you can utilise social networks •  benefit your practice, business and career •  Do you need a twitter strategy •  how you could start to use this tool •  The real target audiences for your website •  New web technologies •  generate more qualified leads and profitable work?
  6. 6. “The biggest game-changing thing to happen to small business is Social media. It’s the key to getting your business noticed and keeping your clients engaged” - Daniel Priestley, MD, Triumphant Events
  7. 7. +
  8. 8. My social media ‘spokes’ •  LinkedIn •  Telegraph Business •  Facebook Club •  Twitter •  Other media •  Ecademy websites/comments •  AccountingWeb •  YouTube channel •  AccountancyAge.com •  Wordpress •  Ambitious accountants •  ION sites •  IT counts •  Blogger •  TaxBuzz •  Tax Faculty •  Accountant jokes/fun •  Tax Advice Network
  9. 9. •  Grown up •  To find people and to be found •  Old colleagues, business contacts, suppliers •  Prospective clients, introducers, influencers •  Recruiters – looking for you? •  Identify key contacts at target clients •  Search results for accountant, GB •  August 31 2009 – 26,164 •  October 10 2009 – 50,848
  10. 10. 4 accountants on LinkedIn
  11. 11. Why social media? •  Ensure you can be found easily •  Manage your online profile/handle •  Build your reputation •  Influencers, contacts, clients •  Future contacts and clients •  Recruits, suppliers, friends of friends •  PART of your marketing activity •  PART of your networking strategy •  Experiment !
  12. 12. Management use of social media
  13. 13. Building relationships TRUST LIKE LIKE KNOW KNOW KNOW
  14. 14. Online business forums •  businesszone.co.uk •  ukbusinessforums.co.uk •  ukbusinesslabs.co.uk •  Ecademy.com •  Commenting on business blogs •  Microbloggging – twitter.com •  Short messages upto 140 characters
  15. 15. The biggest misconception
  16. 16. Tweetdeck on computer Echofon on iphone
  17. 17. Websites •  Who is the audience for your website? •  Prospects, Referrers, Potential recruits, journalists(?) •  Clients? (really?) •  Search engine spiders •  The Minimum to have on the web •  What can you do for clients? What’s special about you? •  Who are you? Where are you? •  How can people find/contact you? •  More – less important in most cases •  Background re the firm, key people •  Testimonials •  News items of relevance to your clients/audience •  Copy newsletters/email alerts
  18. 18. Informanagement site 1
  19. 19. Informanagement site 2
  20. 20. Informanagement site 3
  21. 21. Informanagement.co.uk •  Keep your own or create your own website •  carrying your company colours and branding •  Weekly updated newsfeed •  Searchable news archive on your website •  Easy facility to change text on your website 24/7 •  Tailored e-mails sent to individual clients •  Tailored printed newsletters sent to your clients •  6 A4 pages of content plus your front and back cover •  Potential clients can sign up to receive newsletters •  NO upfront fee to design your website
  22. 22. Embed video
  23. 23. Use your email signature Regards Andrew Sobell Rhodes only grows by referrals. If you like the way I do business, please recommend me to your clients, colleagues and friends. I realise that when you recommend me, you stake your own reputation. Therefore, I shall always follow up your referrals quickly and keep you informed. Whenever possible I recommend clients and friends of Sobell Rhodes. Many thanks.
  24. 24. New web technologies
  25. 25. Dropbox
  26. 26. Remote control of your office pc
  27. 27. A handle or a profile with no structure or substance is of very little value
  28. 28. •  Understand your network •  Make your online profile meaningful •  Build your online network over time •  Review website content and targets •  Enlighten, educate, entertain •  Listen to what people want •  Like, Know, Trust •  Accept responsibility
  29. 29. Pop your business cards in the umbrella if you would like a copy of the slides We’ll send them to you in the next few days
  30. 30. Accounting 2.0 Realising the business potential of online ‘social’ networks and new web technologies Mark Lee FCA CTA (Fellow) MMC Chairman of the TaxAdviceNetwork 07769 692890 0845 056 0536 Mark@BookMarkLee.co.uk
  31. 31. Register today for your FREE weekly tax update written specifically for accountants in general practice And when you need specialist tax support use our simple search facility to find a cost effective independent expert tax adviser
  32. 32. Contact details •  Mark Lee FCA, CTA (Fellow), MMC •  M: 07769 692890 •  T: 0845 003 8780 •  E: Mark@BookMarkLee.co.uk •  www.BookMarkLee.co.uk •  Download free resources •  Sign-up for email newsletter •  Further info re Mark’s services •  Mark’s blog for ambitious professionals
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