Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide


  1. 1. CAI’s IT Metrics and Productivity Institute Presents The 2010 Software Best Practices Conferences & Webinars Corporate Sponsorship Package
  2. 2. What is the IT Metrics & Productivity Institute? <ul><li>The IT Metrics and Productivity Institute is an organization created, funded and supported by CAI. </li></ul><ul><li>The Institute was created to promote and disseminate best practices education in the IT industry. </li></ul><ul><li>The Institute is focused on improving both the practice and management of software development and maintenance. </li></ul><ul><li>The Institute consists of 100+ world renowned industry experts from around the globe. </li></ul><ul><li>The Institute coordinates conferences and webinars throughout the year for IT Decision Makers. </li></ul>
  3. 3. The Software Best Practices Conferences <ul><ul><li>Target audience: IT executives and decision makers </li></ul></ul><ul><ul><li>Purpose: provide educational insight and networking opportunities for IT executives and IT managers </li></ul></ul><ul><ul><li>Presenters: World class faculty of 25 presenters </li></ul></ul><ul><ul><li>Frequency: Events held continually, throughout the year </li></ul></ul><ul><ul><li>Venues: 4 and 5 star hotels </li></ul></ul><ul><ul><li>Locations: throughout the US, Europe and Asia Pacific </li></ul></ul><ul><ul><li>Topics covered: software measurement, software project estimation, software project management, software risk management, legacy systems support, software six sigma, IT project governance, IT infrastructure library (ITIL), Capability Maturity Model (CMM), and outsourcing best practices </li></ul></ul><ul><ul><li>Exposure: 50-150 qualified attendees per event </li></ul></ul><ul><ul><li>URL: WWW.ITMPI.ORG/EVENTS </li></ul></ul>
  4. 4. The Software Best Practices Webinars <ul><ul><li>Target audience: CIOs and senior IT practitioners around the world </li></ul></ul><ul><ul><li>Purpose: show how to leverage best practices while dramatically improving the productivity and quality of software development and maintenance </li></ul></ul><ul><ul><li>Cost: Free, weekly, and online </li></ul></ul><ul><ul><li>Frequency: 100 per year </li></ul></ul><ul><ul><li>Presenters: World class faculty of 100+ presenters </li></ul></ul><ul><ul><li>Topics covered: software measurement, software project estimation, software testing, software project management, software benchmarking, software risk management, rapid application development, agile development methodologies, legacy systems support, software six sigma, IT project governance, IT infrastructure library (ITIL), and outsourcing best practices </li></ul></ul><ul><ul><li>Exposure: 250-500 registrants per webinar, on average </li></ul></ul><ul><ul><li>URL: WWW.ITMPI.ORG/WEBINARS </li></ul></ul>
  5. 5. Key Sponsorship Benefits <ul><li>Networking and educational opportunities for high level IT executives, IT decision makers, and senior IT practitioners </li></ul><ul><li>Direct exposure with 3000 conference attendees per year and up to 30,000 webinar attendees </li></ul><ul><li>Enhanced credibility through thought leadership association with the industry’s leading educational organization: The IT Metrics and Productivity Institute </li></ul><ul><li>Expanded marketing reach by tapping into the Institute’s database of over 5,000 CIOs and 45,000 best practices oriented IT professionals </li></ul><ul><li>Direct exposure on any of our three educational websites and the driving of additional, qualified traffic to your own site </li></ul>
  6. 6. What Does a Typical Conference Look Like? <ul><li>Conference tickets range from $495-$695 </li></ul><ul><li>Events start with breakfast at 8:30 am and end at 1pm or 3pm </li></ul><ul><li>Guests are seated at roundtables to encourage socialization and networking </li></ul><ul><li>Each presentation is educational in nature </li></ul><ul><li>Each presentation is followed by a 10-15 minute networking break </li></ul><ul><li>The day consists of 2-5 presentations, each lasting 45 minutes </li></ul><ul><li>Each presentation is followed by an interactive question and answer session </li></ul><ul><li>There is a one hour lunch </li></ul><ul><li>At the conclusion of the event there is a reception </li></ul>
  7. 7. <ul><li>All live webinars are FREE </li></ul><ul><li>Webinars are held on Tuesdays, Wednesdays, and Thursdays from February through June, and from the end of August through December. </li></ul><ul><li>Each webinar is one hour long and is followed by a 20 minute, interactive question and answer session </li></ul><ul><li>Each webinar is educational in nature </li></ul><ul><li>Webinar access is simple through the internet </li></ul><ul><li>All live webinars have been accredited with PDU codes by the Project Management Institute </li></ul><ul><li>Registrants must answer detailed questions about company, job title, IT spend, and IT department size and must answer a survey at conclusion of webinar </li></ul><ul><li>Our webinars regularly produce up to 250-500 registrants with attendance levels between 50-60 % </li></ul>What Does a Typical Webinar Look Like? .
  8. 8. <ul><li>The IT Metrics and Productivity Institute conference and webinar series will include lectures by over 100 world renowned experts from around the globe including: </li></ul><ul><ul><li>Capers Jones, author of 14 software management books and Chief Scientist Emeritus of Software Productivity Research </li></ul></ul><ul><ul><li>Ed Yourdon, international IT consultant and author of 500 articles and 227 books including &quot;Decline and Fall of the American Programmer” </li></ul></ul><ul><ul><li>David Garmus, author and former President of the International Function Point User's Group </li></ul></ul><ul><ul><li>Peter Hill, President of the International Software Benchmarking Standards Group </li></ul></ul><ul><ul><li>Dr. Robert Charette, world renowned software risk management expert and author </li></ul></ul><ul><ul><li>Paul Strassmann, former CIO for the US Department of Defense </li></ul></ul><ul><ul><li>Dr. Vic Basili, founder of NASA’s Software Engineering Laboratory </li></ul></ul><ul><ul><li>Dr. David Zubrow, Director of the Software Measurement and Analysis Program at the Software Engineering Institute (SEI) </li></ul></ul><ul><ul><li>Tony Salvaggio, President and Founder of CAI </li></ul></ul>Who Are Our Conference and Webinar Presenters?
  9. 9. Gain Exposure on Our Websites <ul><li>The IT Metrics and Productivity Institute maintains 3 main educational websites: </li></ul><ul><ul><li>ITMPI.ORG – a free access, clearinghouse research site that contains hundreds of articles on all aspects of the software development lifecycle and IT management, including book recommendations, interviews with industry leaders and links to similar sites around the internet </li></ul></ul><ul><ul><li>ITMPI.ORG/EVENTS – a conference specific site that lists all conferences, speakers and presentation topics around the world </li></ul></ul><ul><ul><li>ITMPI.ORG/WEBINARS – a webinar specific site that lists all webinars, webinar presenters and webinar topics for the whole year </li></ul></ul><ul><li>Over 400,000 IT executives and practitioners have visited these sites since their inception </li></ul><ul><li>Total traffic currently is 20,000 visits per month </li></ul><ul><li>60% of all traffic is US based; 9% is UK based; 5.5% is Canadian based, 5.5% is Australian based. </li></ul><ul><li>Top 5 US states are New York (7.7% of US traffic); Texas (6% of US traffic), Florida (6% of US traffic) and Virginia, Illinois and New Jersey (each representing 5% of traffic). </li></ul>
  10. 10. <ul><li>Newsletter subscription is free </li></ul><ul><li>Newsletter is distributed every other week to 50,000 readers worldwide. </li></ul><ul><li>Newsletter consists of 3 thought provoking articles plus website and book recommendations. </li></ul><ul><li>Newsletter contains updates about upcoming webinars and conferences </li></ul><ul><li>Number of published issues to date is 164 </li></ul><ul><li>All newsletter back issues are stored on the Institute’s free access, clearinghouse website </li></ul>Gain Exposure Thru Our Electronic Newsletter
  11. 11. Who Attends Our Conferences? <ul><li>Breakdown of 2009 Conference Attendees by Job Title: </li></ul><ul><ul><li>3% Consultants </li></ul></ul><ul><ul><li>13% Department Managers </li></ul></ul><ul><ul><li>27% Executive Managers </li></ul></ul><ul><ul><li>19% Manager level </li></ul></ul><ul><ul><li>2% Operations </li></ul></ul><ul><ul><li>18% Project Managers </li></ul></ul><ul><ul><li>3% Support </li></ul></ul><ul><ul><li>15% Technical </li></ul></ul>
  12. 12. Company Representation at Conferences <ul><li>Companies that sent three or more executives to the “Software Best Practices” conferences in 2009 included: </li></ul><ul><ul><li>AAA, Allstate Insurance Company, AT&T, Attorneys’ Title Insurance Fund, Blue Cross Blue Shield Michigan, Carnival Corporation, Chrysler Financial, Citi, Deloitte, DTE Energy, EDS, Education Testing Services (ETS), Federated Investors, FedEx Ground, Fiserv, Florida Department of Transportation, Ford Motor Company, Highmark, Independence Blue Cross, ING Direct, Keystone Mercy Health Plan, Marriott Vacation Club International, Merrill Lynch, Motorola, PPL Corporation, Raymond James Financial, Raytheon, Rohm and Haas Company, Royal Caribbean Cruises Ltd, SEPTA, Siemens, State of CT, State of FL, State of MI, The Hartford, Tiffany & Co., Time Customer Service Inc., Unilever, Valassis Communications, Wyeth </li></ul></ul>
  13. 13. Conference sites <ul><li>Seventeen conference events are scheduled for 2010 </li></ul><ul><li>North American conference locations include: </li></ul><ul><ul><li>Orlando, FL </li></ul></ul><ul><ul><li>Trenton, NJ </li></ul></ul><ul><ul><li>Albany, NY </li></ul></ul><ul><ul><li>Baton Rouge, LA </li></ul></ul><ul><ul><li>Detroit, MI </li></ul></ul><ul><ul><li>Tallahassee, FL </li></ul></ul><ul><ul><li>New York, NY </li></ul></ul><ul><ul><li>Tampa, FL </li></ul></ul><ul><ul><li>Philadelphia, PA (2 events) </li></ul></ul><ul><ul><li>Jacksonville, FL </li></ul></ul><ul><ul><li>Chicago, IL </li></ul></ul><ul><ul><li>Miami, FL </li></ul></ul><ul><ul><li>Baltimore, MD </li></ul></ul><ul><ul><li>Orange County, CA </li></ul></ul><ul><li>International events are scheduled for Melbourne and Sydney </li></ul>
  14. 14. Who Attends Our Webinars? <ul><li>2008-2009 statistics: </li></ul><ul><ul><li>209 webinars executed </li></ul></ul><ul><ul><li>70,000 total registrants </li></ul></ul><ul><ul><li>50-60% attendance level </li></ul></ul><ul><li>Participant breakdown by job title, 2008-2009: </li></ul><ul><ul><li>11% Consultants </li></ul></ul><ul><ul><li>4% Department Managers </li></ul></ul><ul><ul><li>48% Executive Managers </li></ul></ul><ul><ul><li>6% Manager level </li></ul></ul><ul><ul><li>25% Project Managers </li></ul></ul><ul><ul><li>6% Technical </li></ul></ul>
  15. 15. Company Representation at Our Webinars <ul><li>Companies that had multiple executives participate in our webinars in 2008-2009 included: </li></ul><ul><ul><li>Alcatel-Lucent, Allstate, AT&T, Bank of America, Bell Aliant, Empire Life, Fidelity Investments, Fiserv, Franklin Templeton, Humana, Kemper, LexisNexis, Liberty Mutual, Motorola, NY State Department of Motor Vehicles, Northrup Grumman, Paychex, Inc., PricewaterhouseCoopers, Prudential, Raytheon, SAIC, Softtek, Sun Microsystems, T. Rowe Price, Thrivent Financial for Lutherans, Tyco Electronics, xwave </li></ul></ul>
  16. 16. How Are Our Conferences and Webinars Promoted? <ul><li>Conference specific: </li></ul><ul><ul><li>For 12 weeks preceding a conference event, promotional emails are sent each week to all IT Metrics and Productivity Institute members residing within 100 miles of a conference event. </li></ul></ul><ul><ul><li>10,000 hard copy brochures are distributed throughout the year by our sales staff to key decision makers in each conference region (brochures can be downloaded at ) </li></ul></ul><ul><ul><li>The Institute employs teams of telemarketers in each geographical region that are dedicated to contacting key decision makers on the telephone and offering free invitations </li></ul></ul><ul><li>Webinar specific: </li></ul><ul><ul><li>For one month preceding a webinar event, promotional emails are sent out each week to all IT Metrics and Productivity Institute members – the entire worldwide database </li></ul></ul><ul><ul><li>10,000 hard copy brochures are distributed throughout the year by our sales staff to key decision makers in all regions (brochures can be downloaded at /webinars ) </li></ul></ul><ul><li>Conferences AND Webinars: </li></ul><ul><ul><li>Our conferences and webinars are highlighted throughout the year at major industry events such as the annual Software Development Conference and Expo in Santa Clara (SD West), the SEPG national process improvement conference, Better Software Magazine’s national conference in Las Vegas, Project Management Institute Global Conferences, Project Management Institute’s Information Systems Specific Conferences, and SIM conferences around the country (Society for Information Management Professionals) </li></ul></ul><ul><ul><li>The Institute employs an extensive Google ad word strategy for driving traffic to all three of our promotional websites. Over 1500 keywords are currently in place for driving traffic. </li></ul></ul>
  17. 17. Conference Sponsorship Rights and Privileges <ul><li>BASIC PACKAGE </li></ul><ul><li>Corporate logo identification on events website, in all conference promotional emails and in hard copy conference brochures </li></ul><ul><li>10 x 10 booth at conference location for distribution of sales materials and/or demonstration of products </li></ul><ul><li>Conference attendee list with email addresses </li></ul><ul><li>10 complimentary tickets for sales reps, clients or prospects) </li></ul><ul><li>2 complimentary tickets for booth staff </li></ul>
  18. 18. Conference Sponsorship Rights and Privileges <ul><li>PREMIUM PACKAGE: </li></ul><ul><ul><li>All rights and privileges covered in the basic package </li></ul></ul><ul><ul><li>Option to host a private breakfast (at cost) with proprietary signage </li></ul></ul><ul><ul><li>Option to host post event reception (at cost) with proprietary signage </li></ul></ul><ul><ul><li>Optional speaker slot for 30-45 minute conference presentation </li></ul></ul><ul><ul><li>10 additional complimentary tickets </li></ul></ul><ul><ul><li>Exclusivity </li></ul></ul>
  19. 19. Conference Sponsorship Pricing <ul><li>BASIC PACKAGE: </li></ul><ul><ul><li>1 event: $3,000 </li></ul></ul><ul><ul><li>2-5 events: $2,750 each </li></ul></ul><ul><ul><li>6-15 events: $2,500 each </li></ul></ul><ul><ul><li>15 events: $2,000 each </li></ul></ul><ul><li>PREMIUM PACKAGE: </li></ul><ul><ul><li>1 event: $10,000 </li></ul></ul><ul><ul><li>2-5 events: $8,000 each </li></ul></ul><ul><ul><li>6-15 events: $6,500 each </li></ul></ul><ul><ul><li>15 events: $5,000 each </li></ul></ul>
  20. 20. Webinar Sponsorship Rights and Privileges <ul><li>Corporate logo identification on webinar site, in webinar promotional emails and in hard copy webinar brochure </li></ul><ul><li>Full page live ad at beginning of webinar </li></ul><ul><li>Webinar participant email list, complete with company demographic data </li></ul><ul><li>Exclusivity </li></ul>
  21. 21. Webinar Sponsorship: Pricing <ul><li>1-10 webinars: $1,000 each </li></ul><ul><li>11-25 webinars: $900 each </li></ul><ul><li>26-50 webinars: $800 each </li></ul><ul><li>51-75 webinars: $750 each </li></ul><ul><li>76 + webinars: $600 each </li></ul>
  22. 22. Newsletter Sponsorship: Rights and Privileges <ul><li>Sponsors receive an ad link and descriptive abstract in our bi-weekly electronic newsletter </li></ul><ul><li>Sponsors receive a thumbnail ad on our main clearinghouse site at </li></ul>
  23. 23. Newsletter Sponsorship: Pricing <ul><li>3 Issues: $3,000 total </li></ul><ul><li>6 Issues: $5,500 total </li></ul><ul><li>12 Issues: $10,000 total </li></ul><ul><li>24 Issues: $19,000 total </li></ul>All newsletter sponsors receive both an ad link and abstract in our newsletter PLUS a thumbnail ad on our main website at
  24. 24. Flexible Sponsorship Packages <ul><li>Sponsorship packages are offered on an individual, multiple or entire series basis to meet your marketing needs. </li></ul><ul><li>Conference, newsletter and webinar sponsorships can be tailored to meet timing and/or geographic needs. </li></ul>
  25. 25. Sponsorship Information If you are interested in becoming a company sponsor of the IT Metrics and Productivity Institute Software Best Practices electronic newsletters, conferences and webinars, please contact:  Michael Milutis Executive Director IT Metrics and Productivity Institute Tel: 610-530-5141 Email: