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Often, the price of an (embedded) product is calculated as the sum of all parts (the BOM) times two. For long, this basic-formula was both simple and correct. Today, however, now software is becoming a big "part" we have to change it, as the BOM-cost of software is zero. When Linux is used, the formula is very 'wrong'; using a "big" Linux is cheaper the a smaller one. The smaller the code has to be, the more development costs!
With a simple case, those hidden cost of Linux are shown, for managers and other non-Linux experts (and even for some Linux-folks, who don't understand management or costs ...