Your SlideShare is downloading. ×
0
The History of Mobile
Where we came from, where are we going?
John Chasey, VP Mobile Marketing
November 2013

1 |

©2013 S...
“Whoever wishes to foresee the future must
consult the past; for human events ever
resemble those of preceding times. This...
“Those who cannot learn from history are
doomed to repeat it.”
George Santayana

3 |

©2013 Software AG. All rights reserv...
1956

4 |

©2013 Software AG. All rights reserved. For internal use only
1956
1973

5 |

©2013 Software AG. All rights reserved. For internal use only
1991

6 |

©2013 Software AG. All rights reserved. For internal use only
1994

7 |

©2013 Software AG. All rights reserved. For internal use only
1997

8 |

©2013 Software AG. All rights reserved. For internal use only
1998

9 |

©2013 Software AG. All rights reserved. For internal use only
1999

10 |

©2013 Software AG. All rights reserved. For internal use only
2000

11 |

©2013 Software AG. All rights reserved. For internal use only
2000

12 |

©2013 Software AG. All rights reserved. For internal use only
2007

13 |

©2013 Software AG. All rights reserved. For internal use only
2008

14 |

©2013 Software AG. All rights reserved. For internal use only
2008

15 |

©2013 Software AG. All rights reserved. For internal use only
Source: Benedict Evans

16 |

©2013 Software AG. All rights reserved. For internal use only
Source: Benedict Evans

17 |

©2013 Software AG. All rights reserved. For internal use only
So what lessons can we learn from history?
• Availability
• Installable content trumps mobile web every time

• User expec...
Q&A?

19 |

©2013 Software AG. All rights reserved. For internal use only
Software AG - Mobile: Past, Present and Future - ProcessForum Nordic, Nov.14 2013
Upcoming SlideShare
Loading in...5
×

Software AG - Mobile: Past, Present and Future - ProcessForum Nordic, Nov.14 2013

424

Published on

Presentation at ProcessForum Nordic 2013.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
424
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Software AG - Mobile: Past, Present and Future - ProcessForum Nordic, Nov.14 2013"

  1. 1. The History of Mobile Where we came from, where are we going? John Chasey, VP Mobile Marketing November 2013 1 | ©2013 Software AG. All rights reserved. For internal use only
  2. 2. “Whoever wishes to foresee the future must consult the past; for human events ever resemble those of preceding times. This arises from the fact that they are produced by men who ever have been, and ever shall be, animated by the same passions, and thus they necessarily have the same results.” Machiavelli 2 | ©2013 Software AG. All rights reserved. For internal use only
  3. 3. “Those who cannot learn from history are doomed to repeat it.” George Santayana 3 | ©2013 Software AG. All rights reserved. For internal use only
  4. 4. 1956 4 | ©2013 Software AG. All rights reserved. For internal use only
  5. 5. 1956 1973 5 | ©2013 Software AG. All rights reserved. For internal use only
  6. 6. 1991 6 | ©2013 Software AG. All rights reserved. For internal use only
  7. 7. 1994 7 | ©2013 Software AG. All rights reserved. For internal use only
  8. 8. 1997 8 | ©2013 Software AG. All rights reserved. For internal use only
  9. 9. 1998 9 | ©2013 Software AG. All rights reserved. For internal use only
  10. 10. 1999 10 | ©2013 Software AG. All rights reserved. For internal use only
  11. 11. 2000 11 | ©2013 Software AG. All rights reserved. For internal use only
  12. 12. 2000 12 | ©2013 Software AG. All rights reserved. For internal use only
  13. 13. 2007 13 | ©2013 Software AG. All rights reserved. For internal use only
  14. 14. 2008 14 | ©2013 Software AG. All rights reserved. For internal use only
  15. 15. 2008 15 | ©2013 Software AG. All rights reserved. For internal use only
  16. 16. Source: Benedict Evans 16 | ©2013 Software AG. All rights reserved. For internal use only
  17. 17. Source: Benedict Evans 17 | ©2013 Software AG. All rights reserved. For internal use only
  18. 18. So what lessons can we learn from history? • Availability • Installable content trumps mobile web every time • User expectations - Design for the Form Factor • Web/Smartphone/Tablet layouts are different for good reason • Mobile First versus Mobile Last • Disruptive opportunities for those embracing mobile first • Incumbents beware • Dynamic, fast changing environment, easy to be left behind 18 | ©2013 Software AG. All rights reserved. For internal use only
  19. 19. Q&A? 19 | ©2013 Software AG. All rights reserved. For internal use only
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×