IW13 Keynote, Bill Ruh, GE Software—The Emerging Industrial Internet

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Big Industry Trends

The industrial world is undergoing a seismic shift in productivity and efficiency as machines become increasingly intelligent. This shift will result in the creation of an Industrial Internet that will have the same transformative effect as the consumer internet. Intelligence is brought about through innovative sensor technology, machine to machine connectivity, new approaches to automation, and most importantly software that gives insight to people in real-time. This seismic shift to what one venture capitalist has dubbed: 'software eating the world', will require more and more companies to make strategic decisions on their willingness to invest resources and take the risks to capture this increasingly valuable part of the value-chain.

We see companies in the automotive industry doing this already as they are no longer satisfied to simply move people from point A to point B as a manufacturer of cars. Instead they want to capture the software value inherent in the transformation of today's vehicles into entertainment, navigation, and social systems.

The big question for companies that want to win and survive in today's economy is: do you focus on existing products and business models or do you create new integrated hardware/software solutions and services that is greater than the sum of the individual parts. This talk will explore the notion of the Industrial Internet, emerging business opportunities and GE's strategic decision to focus on software and analytic-based services.

Published in: Technology, Business

IW13 Keynote, Bill Ruh, GE Software—The Emerging Industrial Internet

  1. Bill Ruh VICE PRESIDENT GE Software
  2. Big Industry Trends © General Electric Company, 2013. All Rights Reserved.
  3. We Used to Get... 1. More Data Takeoff Diagnostics Data (Averaged) © General Electric Company, 2013. All Rights Reserved. Cruise Diagnostics Data (Averaged) Landing Diagnostics Data (Averaged)
  4. Air Speed Calibrated Altitude Carrier Name Core Compartment Cooling Valve Position Core Speed Date GE Received Departure Station Destination Station EGT Exhaust Gas Temperature EGT1 EGT2 EGT3 EGT4 EGT5 EGT6 EGT7 EGT8 Engine Serial Number FMV Position FMV Position Demand Now We Get © General Electric Company, 2013. All Rights Reserved.
  5. OT is Virtualized Analytics Become Predictive Machines are Self-Healing and Automated Monitoring & Maintenance is Mobilized Employees Increase Productivity Entertainment is Digitized Social Marketing Emerged Communications Mobilized IT Architecture Virtualized Retail & Ad Transformed 2. Rise of the Machines What Happened When 1B People Became Connected? What Happens When 50B Machines Become Connected? Consumer Internet Industrial Internet © General Electric Company, 2013. All Rights Reserved.
  6. 3. Changing Architecture Wave 1: Mainframe © General Electric Company, 2013. All Rights Reserved. Wave 2: Client-Server Wave 3: Consumer Grade Innovation Time
  7. 3. Changing Architecture © General Electric Company, 2013. All Rights Reserved. Distributed Compute & Analytics Cloud for Efficiency & Agility Mobile: Anytime, Anywhere Access Predictive Insights from Big Data Transition to Brilliant Machines Consistent & Meaningful Experience Industrial Software Application Requirements End-to-End Security
  8. Intelligent Solutions Learns from Data Evolves with Automated Updates Employs Unifying Theory Delivers Insights Uses Probabilistic Models Applied in Unique Ways 4. Real-Time Analytics © General Electric Company, 2013. All Rights Reserved. Prior Knowledge Historical Data Experiential Learning Analysis
  9. Together Digital & Physical are Changing the Game © General Electric Company, 2013. All Rights Reserved.
  10. © General Electric Company, 2013. All Rights Reserved. The Digital Enterprise Focus on Customer Outcomes with Ability to Respond Quickly to Change Understanding What Delivery Model(s) Meet Customer Preferences Spur Open Innovation & Forward-Thinking Dialogue Designing Solutions for Anywhere, Anytime Access to Information Combining Elements of Low Cost Sensing, Analytics & New Levels of Connectivity Permitted by the Internet
  11. Connecting Minds & Machines © General Electric Company, 2013. All Rights Reserved. Instrumental Industrial Machine Industrial Data Systems Big Data Analytics Remote and Centralized Data Visualization Physical and Human Networks Secure Cloud-Based Network Extraction and Storage of Proprietary Machine Data Stream Machine-Based Algorithms and Data Analysis Data Sharing with the Right People and Machines. Intelligence Flows Back Into Machines
  12. “The Power of 1” Predictive Diagnostics Power Predictive Maintenance Healthcare Increasing Freight Utilization Rail Driving Outcomes That Matter $27B Industry Value by Reducing System Inefficiency $63B Industry Value by Reducing Process Inefficiency $66B Industry Value with Efficiency Improvements in Gas-Fired Power Plant Fleets © General Electric Company, 2013. All Rights Reserved.
  13. © General Electric Company, 2013. All Rights Reserved. Value Of Big Data Analytics 1 Gas Turbine Compressor Blade Monitoring Potential: 500 Gigabytes Per Day
  14. Defining Brilliance © General Electric Company, 2013. All Rights Reserved. Turbine To Battery Battery Storage Makes Predictable Power a Reality, Driving Wind Farm Output, Improving Service Productivity and Creating New Revenue Streams for Customers. Turbine To Turbine If a Turbine Loses Wind Speed or Wind Direction, It Simply Asks Its Neighbor What It’s Doing and Replicates the Action, Improving Availability and Power Output. Turbine To Remote Monitoring GE Turbines are Monitored and Analyzed 24x7 Using 150+ Unique Software Rules to Detect, Prioritize, and Identify the Best Fix for Wind Turbine Operation Issues. It’s Like Having a Team of Experts Around the World Solving Issues Real Time. Farm To Grid When the Grid Needs More Voltage, Wind Farms Take Action. Every Second, 150,000 Data Points on a Farm are Analyzed to Integrate 400MW Onto the Grid. Wind Farm To Wind Farm Farm to Farm Communication Allows Automated Control of a Wind Farms’ Voltages to the Grid, Providing Stability to a Broader Regional Area Through Optimizing Multiple Farms.
  15. Our Approach © General Electric Company, 2013. All Rights Reserved. New Techniques and Advances in Analytics, esp. Machine Learning & Statistics Hybrid Cloud Platform for Services Development and Delivery Next-Generation M2M and Control Technology User Experience Tool Set Analytics Centered Applications Strategic Partnerships for Key Infrastructure Strategic Investment for Innovative and Emerging Technologies Partner to Pursue New Markets Enable Customers to Create New Solutions Defining and Developing Industrial Internet Services Centers of Excellence: Data Science, Design Experience, Cyber Security Stamping Lean and Agile Best Practices on Global Development Hubs Creating Leadership Program Organization Architecture Ecosystem
  16. © General Electric Company, 2013. All Rights Reserved. What Does This All Mean? Disruption is Occurring in Every Industry, Analog to Digital Industries
  17. © General Electric Company, 2013. All Rights Reserved. What Does This All Mean? The Potential Benefits of Intelligent Systems are Vast and the Synergistic Effects of Widespread Machine Instrumentation Can be Realized Across Fleets and Networks
  18. © General Electric Company, 2013. All Rights Reserved. What Does This All Mean? Software Coupled with New Processing Architectures are the Enabler for These Digital Industry Architectures
  19. © General Electric Company, 2013. All Rights Reserved. What Does This All Mean? R&D is Critical to Lead the Change: Not Just New Products but New Solutions, Systems & Industry Architectures
  20. © General Electric Company, 2013. All Rights Reserved. What Does This All Mean? Disruption is Occurring in Every Industry, Analog to Digital Industries The Potential Benefits of Intelligent Systems are Vast and the Synergistic Effects of Widespread Machine Instrumentation Can be Realized Across Fleets and Networks Software Coupled with New Processing Architectures are the Enabler for These Digital
  21. Thank You © General Electric Company, 2013. All Rights Reserved.

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