Social media in Business


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Social media in Business

  1. 1. “Work For U ”
  2. 2. Facebook obsession… amazing statistics! There are more people on Facebook today than there was on the entire planet Earth 200 years ago! If Facebook was a country, it would be the world’s 3rd largest country after China & India, and twice the size of the U.S. population (more than 800 million users!) One in every nine people on Earth is on Facebook. 300,000 users helped translate Facebook into 70 languages. 1/3 of consumers claim greater loyalty to a brand if they are “fans” of the company on Facebook.
  3. 3. Facebook obsession… amazing statistics! 56% consumers are more likely to recommend a business that they're a Facebook fan of, 51% are more likely to buy after becoming a fan. The average number of “likes” per post on a brand’s Facebook page is 54. More than half of B2B marketers agree that Facebook is an effective marketing tool. More than half of small businesses agree that Facebook is beneficial to their business. 67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired customers through this channel.
  4. 4. Facebook for Business tips (part I) Facebook is most visited website nowadays. Small or Large, if your business is not on Facebook you are missing out. Here are some tips on how to make Facebook a winning experience. 1. Write a complete profile: Write a complete and perfect Facebook profile that builds trust with the quantity of information you are willing to share. 2. Set realistic goals: Don’t expect to get thousands of fans to your Facebook page within your first month, but set a realistic goal and try to make progress towards it every day. 3. Make time: Try to set aside an hour a day to work on your business’s page, post updates, and communicate directly with customers and fans. 4. Build relationships: Send a thank-you message right after someone clicks “like” on your page, and make a point of responding to messages and wall posts within 24 hours.
  5. 5. Facebook for Business tips (part II) 5. Post cool status updates, videos, and pictures: Make your profile work for your page by posting cool, yet relevant stuff that encourages your friends to engage with your business page. Make sure your posts are not offensive to anyone. 6. Integrate Facebook & your website: Integrating Facebook with your website by installing Facebook “Like Buttons” and a “Like Box” will allow your visitors to easily join your community and share the content on your site. 7.Promote your Facebook page around the web: Twitter is a great place to spread the word about your Facebook page. Also spread it on your website, linked in profile, and e-mail signature. 8. Use Facebook Insights: Facebook Insights is a powerful analytics dashboard that is build into every Facebook page that provides admins with metrics on the performance of their Page. Use it to know if you are on the right track.
  6. 6. Tips for Using Twitter to Grow Your Business (part I) 1. Start slowly: Begin by importing your e-mail contact list to Twitter and following those contacts who are tweeting. You’ll see who they follow, you’ll start following some of those people, and your network will begin to build. 2. Take control: The huge volume of tweets can be overwhelming, so you’ll need tools to manage them like "Tweetdec" which lets you sort your Twitter feed into columns and create different groups you can monitor. 3. Share useful information: Focus on quality over quantity and you’ll soon become known as a trusted resource. 4. Be easy to find: Help people find you on Twitter by including your Twitter “handle” on your business cards, Web site, Facebook or LinkedIn page, in your e-mail signature…you get the idea.
  7. 7. Tips for Using Twitter to Grow Your Business (part II) Twitter has become one of today’s hottest tools for networking and marketing your business. Here are some more steps to using Twitter to grow your business. 1. Track trends: Twitter is a good indicator of what people are talking about at any given time. Use Twitter Search to search your company name or industry keywords and find out what people are saying about you and your competitors. 2. Follow the competition: Twitter is an easy way to see what your competitors are doing, planning, investigating and thinking about.
  8. 8. Tips for Using Twitter to Grow Your Business (part II) 3. Answer your mentions: People will refer to your company’s account as if it were a person. You should reply to tweets that mention you, when relevant. 4. Measure results: As with any marketing tool, you need to know what you want to get from Twitter and measure your ROI. It does take a good deal of time, so assess your results periodically to make sure the payoff is worth your investment.
  9. 9. What is LinkedIn? LinkedIn is the world’s largest professional network with over 120 million members. It connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities. Why you should have LinkedIn profile? 1. Establish your professional profile: LinkedIn profiles rise to the top of search results, letting you control the first impression people get when searching for you online. 2. Stay in touch with colleagues and friends: By connecting on LinkedIn, you will be always updated with your contacts' profiles, latest jobs, projects and contact info.
  10. 10. What is LinkedIn? 3. Find experts and ideas: LinkedIn let you locate and interact with experts through t rusted introductions and lets you explore a broader professional network by name, title, company, location, and other keywords that will help you find the knowledge you’re looking for. 4. Explore opportunities: Whether you’re looking for a career opportunity, winning new clients or building your professional reputation, LinkedIn connects you to jobs, sales leads and ideal business partners.
  11. 11. How To Use LinkedIn For Business? 1. Fill out your profile completely to earn trust. 2. Integrate LinkedIn with other tools, such as importing your blog entries or Twitter stream into your profile, or responding to Twitter questions on LinkedIn and link it to Twitter 3. Do market research and gain knowledge with Polls. 4. Show expertise without a hint of self-promotion. 5. Ask questions in Questions and Answers to get a feel for what customers and prospects want or think. 6. Publish your LinkedIn URL on all your marketing activities, including business cards, email signature, email newsletters, web sites and brochures. 7. Grow your network by joining industry and alumni groups related to your business. 8. Start and manage a group or fan page for your product, brand or business.
  12. 12. How To Use LinkedIn For Business? Part II 1. Share useful articles and resources that will be of interest to customers and prospects. 2. Write honest and valuable recommendations for your contacts. 3. Request LinkedIn recommendation from satisfied customers willing to provide testimonials. 4. Post your presentations on your profile using a presentation application. 5. Interact with LinkedIn on a regular basis to reach those who may not see you on other social media sites. 6. Set up to receive LinkedIn messages in your inbox so you can respond right away. 7. List your newsletter subscription information and archives. 8. Post discounts, package deals and job listings to find qualified talent.
  13. 13. Awesome facts you may not know about YouTube: YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos. Here are some interesting facts: 1. Over 4 billion videos are viewed a day. 2. 60 hours of video are uploaded every minute, or one hour of video is uploaded to YouTube every 3. Over 800 million unique users visit YouTube each month. 4. Over 3 billion hours of video are watched each month on YouTube. 5. More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years 70% of YouTube traffic comes from outside the US. 6. YouTube is localized in 39 countries and across 54 languages.
  14. 14. Great Tips To Use YouTube For Your Business: Part I YouTube’s not just for posting videos of sleepwalking dogs and funny moments. It can also be used as a highly effective business tool. You can use it to show off your expertise, share knowledge, market your products and connect with customers, colleagues and prospects. Know how with these simple tips: 1. Set up a channel to reflect your brand and engage with others. 2. Make sure your content fills a relevant need. 3. Add your channel URL to marketing collateral and social network profiles. 4. Develop videos that are engaging and professional; make sure your video has a purpose, and keep it simple and short (2-4 minutes). 5. Choose smart keywords suitable to your video to optimize its search. You can simply put the keyword in the title and description.
  15. 15. Great Tips To Use YouTube For Your Business: Part II Following the previous topic about to how use YouTube as effective business tool, here are more tips: 1. Post links to your videos on various social networks. 2. Look into YouTube Promoted Videos to reach your target through contextually-relevant search results. 3. Study your channel’s performance with the integrated Google Analytics and YouTube Insight. 4. Create “how to” videos to help your customers use your product or service. 5. Embed videos on your web site on appropriate pages, including customer support and product tours.
  16. 16. What is Google plus? Goggle plus is a social networking and identity services. On September 20, 2011, Google+ was opened to everyone 18 years of age or older without the need for an invitation. It integrates social services such as Google Profiles, and introduces new services identified as Circles, Hangouts and Sparks. Some interesting facts: 1.There is a 5000 maximum friend limit on every Google+ profile. 2. Mark Zuckerberg (founder of Facebook) joined Google+ just after its launch and he has more followers than Larry Page (founder of Google), who currently has the second most followers on G+.
  17. 17. What is Google plus? 3. With a Google+ account, you get unlimited photo storage on Picasa, instead of the 1GB storage you get without a Google+ account. 4. The Google+ Hangouts work with Google Translate to make multi-language communication possible instantly. Skype doesn't support this, nor does the new Facebook Video Calling. 5.Within Google+, Google has created a section specifically for viewing, managing and editing multimedia.
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