Newsletters are a very effective, direct way to send out promotions, releases, announcements, & greeting to a mass number of audiences...Learn more about email marketing, and how to create powerful email marketing campaign.
What Is Email Marketing?
Email Marketing vs. The Traditional Advertising
Facts about Email Marketing and Internet
Why Email Marketing?
Softex E- Campaign
What is Email Marketing & Newsletter?
Email marketing is one of electronic
marketing tools that contains a commercial
message to a group of people using email.
As for Email Newsletter, it is type of email
marketing sent out on regular basis.
Email Marketing vs. Traditional Tools
Limited by the
duration of your Ad
•Limited max. 160
and social mediaContent
Reach wide scale of
audience but most
of them are not the
• Hard to track
If we are going to compare between these marketing tactics E-
mail campaign is the lowest and the TV Ads is the highest cost.
According to this
In 2011 business executive worldwide plan increase the spending
on Marketing tactics
Some Figures About Internet Usage
In 2012, the number of
Internet users worldwide has
reached 2.27 billion.
Africa has gone from 34
million to 140 million, in the
past five years.
Internet Usage in Egypt
In Egypt, there are nearly 22 million
Egypt is ranked as the second-largest
country of internet usage among the
Facts About Email Marketing
72% of respondents to an E-
Consultancy survey in early
2011 described email's ROI as
excellent or good.
Facts About Email Marketing
A survey ,by Forbes Media, revealed
that email marketing are the second-
most effective tool for generating
conversations, just behind SEO.
Why Email Marketing
Affordable, effective and does not take
much from your marketing budget.
Works effectively in favor of branding
Provides you analysis on the
effectiveness of your marketing
Why E-mail Marketing Contd.
Build stronger relationships with
Increasing traffic on your website
Provide interaction with customers
and their feedback
To deliver the ideal version of Newsletter, you need to
pay great attention to the Four phase process
How to Do It Right
Newsletter Four Phases
(reaching the right customers is the first step in success)
Target a specific category of your
Able to handle millions of emails
Import flexibly customers’ emails
from different sources.
( by which you will capture your customer , or lose him forever)
With Softex :
Get the job done for you with ready-
Create your own design with smart
Don’t worry about the image quality
as HTML code adjusts and slices it
for a smoother delivery.
(acquiring an efficient mechanism is must; no need to lose all of your efforts)
Keeping your emails out of spamming is
No need to keep your laptop or pc
working with valid internet connection.
Just shoot and go
Unsubscribe option is very smooth with
just two clicks away!
For Pricing &Further Information
We will be glad to contact us on:
Tel & Fax: (+202) 24529717
Address : 18 Wali st., Kobry El Kobba, Cairo, Egypt