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SoftLayer Presentation at Stifel Nicolaus Event Feb 10 2011 vfinal
 

SoftLayer Presentation at Stifel Nicolaus Event Feb 10 2011 vfinal

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George Karidis, CSO, gave this presentation at the Stifel Nicolaus Technology, Communications and Internet Conference in San Francisco on Feb 10 2011.

George Karidis, CSO, gave this presentation at the Stifel Nicolaus Technology, Communications and Internet Conference in San Francisco on Feb 10 2011.

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    SoftLayer Presentation at Stifel Nicolaus Event Feb 10 2011 vfinal SoftLayer Presentation at Stifel Nicolaus Event Feb 10 2011 vfinal Presentation Transcript

    • Stifel Nicolaus: Technology, Communications and Internet Conference 2011 02  10  11  CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES
    • SoftLayer Facts ® §  $280 million in revenue for 2010 Financial §  $105 million in EBITDA for 2010 §  550+ employees Employees Employees §  Mainly in Dallas and Houston §  Dallas §  Seattle Data Centers §  Washington DC §  Houston §  San Jose (Q1-11) §  Amsterdam (Q4-11) §  More than 24,000 customers in over 110 countries Customers §  More than 76,000 deployed servers §  More than 7.9 million domains hosted (#2 worldwide) §  Dallas, TX Corporate §  60,000 square feet of office space Headquarters §  Accounting, Sales, Development, CorporateCONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 2 Stifel Nicolaus: Technology, Communications and Internet Conference 2011
    • SoftLayer Target Markets SoftLayer target customers are components of attractive, high growth markets Channel partners (21% of revenue) §  Businesses that use SoftLayer’s platform to provide customized services on an “asset light” basis to a diverse customer base §  Extremely low customer churn §  Provide sizeable orders to SoftLayer §  ~6,000 end-customers across 4+ million domain names 21% Internet-centric SMBs (79% of revenue) §  Businesses that are benefiting directly from trends of mobile and streaming media, remote application hosting, and social networking 79% §  Web 2.0 §  Internet retail §  SaaS §  iPhone §  Social gaming developers §  Provide high organic growth and a steady source of new customers §  Large market ($1.4bn domestically) growing rapidly (20%+)CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 3 Stifel Nicolaus: Technology, Communications and Internet Conference 2011
    • A Broad Group of Dynamic CustomersCONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 4 Stifel Nicolaus: Technology, Communications and Internet Conference 2011
    • SoftLayer is an IT Production Facility Internet-centric businesses and SoftLayer channel partners utilize SoftLayer as their “manufacturing plant” to produce the services they deliver to their customers Internet-Centric SMBs Channel PartnersCONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 5 Stifel Nicolaus: Technology, Communications and Internet Conference 2011
    • SoftLayer Value Statement ® SoftLayer Delivers World Class, On-demand Virtual Data Center Services. We lead the industry, bringing solutions to market Innovation before others realize the need for them. We push complete control to the end user to create Empowerment the virtual data center experience. We automate every single facet of the data center Automation environment to bring efficiency and standardization. We bring together hardware, software, security, Integration networking, and storage in a single easy to use on- demand service.CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 6 Stifel Nicolaus: Technology, Communications and Internet Conference 2011
    • What we provide Dedicated Servers §  Single, dual, and quad proc multi-core systems §  Specialty redundant power, mass storage, and private network configs CloudLayer™ Services §  Computing (Public, Private, Bare Metal, and Build Your Own Cloud), Storage, and CDN Industry-Leading Customer Portal and Open API §  Direct access to more than 150 backend systems and activities, executed without any human intermediation. Integrated Geographically Diverse Data Centers §  Three data centers connected via private, 10G point-to-point connections, and integrated through proprietary automated tools. §  Advanced data center pod design targeting maximum efficiencies High Speed Network with Proprietary, Highly-Secure Architecture §  Server-to-server communication, out-of-band management, and unlimited data transfer via VPN over dedicated carriers segregated from our Public Network. §  Nationwide Network Points of Presence for more direct connectionsCONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 7 Stifel Nicolaus: Technology, Communications and Internet Conference 2011
    • Proprietary Technology Platform Substantial IP in the business has driven: Customer Value Proposition §  Total control over configuration and provisioning §  Ability to add servers on-demand as customer platform scales §  Over 1600 proprietary APIs allow end-users a high degree of software and hardware flexibility and customization §  Private network Operating efficiency §  Automated systems + standardization keep incremental operating costs low, driving unit-level profitability and industry-leading EBITDA margins Scalability §  Ability to add incremental servers and scale up quickly and efficiently with few people Capital efficiency §  Just-in-time servers; capex tightly linked to growth Competitive differentiation §  Customer benefits and efficiencies provide competitive advantage in the marketplaceCONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 8 Stifel Nicolaus: Technology, Communications and Internet Conference 2011
    • Hybrid Environments from a Common Core The Physical Server is the Fundamental Building Block to All Technologies A Fully Managed EnvironmentCONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 9 Stifel Nicolaus: Technology, Communications and Internet Conference 2011
    • Fully Integrated Computing Environment SoftLayer Provides the Only Completely Integrated Solution in the Industry Dedicated servers, virtualized environments, and cloud solutions all operate together seamlessly to create an on-demand solution that can be scaled in real-time to best meet business needs. Regardless of the solution, (standalone, or hybrid) delivery is managed via the same user interface, using the same APIs and is billed on a single bill.CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 10 Stifel Nicolaus: Technology, Communications and Internet Conference 2011
    • CloudLayer™ Service Offerings CloudLayer is the Umbrella Brand for the Next Generation of Services That Can Be Sold With our Without a Dedicated Server. §  Origin Pull or Point of Presence (PoP) Pull CDN §  Usage based or packages starting as low as $.12/GB §  Sold with servers or as stand alone service §  Access from server, desktop, web, portal, API, and PDA §  Native apps for iPhone, Blackberry, Windows, Android Storage §  Usage based or packages starting as low as $0.25/GB §  Sold with servers or as a stand alone service §  Computing instances in “minutes” (5-15) §  Open source and enterprise OS selections w/ control Computing panels §  Monthly or hourly billing methods §  Automated recovery in the event of hardware failure §  Usage based or packages starting at $.15/hr or $50/moCONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 11 Stifel Nicolaus: Technology, Communications and Internet Conference 2011
    • With a Managed Solutions Wrapper Our Managed Hosting service is industry leading because of the flexibility and accuracy that our automated infrastructure provides. Automation allows us to offer advantages that others cannot, including: •  One Day Provisioning •  Monthly Contracts with Unparalleled Pricing •  Hybrid Managed + Self Managed + Cloud Solutions •  Real-Time Reporting For our customers, all of this equals higher scalability, stability, and performance and cost effectiveness.CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 12 Stifel Nicolaus: Technology, Communications and Internet Conference 2011
    • Data Center and Network Locations Note: San Jose, CA is in final lease negotiations and is expected to open in Q4 2010CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 13 Stifel Nicolaus: Technology, Communications and Internet Conference 2011
    • SoftLayer Summary §  Continue to enhance and develop our leading Hybrid Environment hybrid computing environment §  Extensive product and feature roadmap Continued Innovation §  Enhancement of current features and services §  Data center and network expansion Continued Growth §  Grow customer base §  Grow geographically, including internationally True Virtual Data §  Innovative infrastructure, solutions Center Services §  Automation of all aspects of operations §  Integration with 3rd party management tools §  Extend management to colocation environmentsCONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 14 Stifel Nicolaus: Technology, Communications and Internet Conference 2011
    • Contact Information §  George Karidis, Chief Strategy Officer gkaridis@softlayer.com Direct number: 214-442-0625 §  Mark Quigley, Director Corporate Communications mquigley@softlayer.com Direct Number: 214-442-1842CONFIDENTIAL INFORMATION • SOFTLAYER TECHNOLOGIES 15 Stifel Nicolaus: Technology, Communications and Internet Conference 2011