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SoftLayer Company Overview
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SoftLayer Company Overview






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    SoftLayer Company Overview SoftLayer Company Overview Presentation Transcript

    • Company Overview
    • SoftLayer Value Statement
      SoftLayer Delivers World Class, On-demand Virtual Data Center Services.
      We lead the industry, bringing solutions to market before others realize the need for them.
      We push complete control to the end user to create the virtual data center experience.
      We automate every single facet of the data center environment to bring efficiency and standardization.
      We bring together hardware, software, security, networking, and storage in a single easy to use on-demand service.
    • Who We Are
      • Virtual data center OS
      • Consolidator of technology
      • No legacy customers or technology
      • On-demand IT infrastructure – delivered NOW
      • Dedicated, virtualized, cloud, storage, and HPC solutions
      • Industry-leading controls via Customer Portal and open API
      • Geographically diverse data centers – end user experience
      • Advanced data center pod design targeting maximum efficiencies
    • Our Difference
      Automated Services and Standardized Solutions
      Customer-controlled, automated management of core functions including OS installs and reloads, reboots, software installs, network management, monitoring, load balancing, firewall management, and more.
      Industry-Leading Customer Portal and Open API
      Direct access to more than 150 backend systems and activities, executed without any human intermediation.
      Industry Exclusive Private Network
      Server-to-server communication, out-of-band management, and unlimited data transfer via VPN over dedicated carriers segregated from our Public Network.
      Integrated Geographical Diversity
      Three data centers connected via private, 10G point-to-point connections, and integrated through proprietary automated tools.
      True Virtual Data Center Services
      Innovative infrastructure, solutions, and automation capabilities provide unique advantages for virtualized solutions and a truly virtual data center.
    • Automation of Traditional Managed Services
      The Physical Server is the Fundamental Building Block to All Technologies.
    • Fully Integrated Computing Environment
      SoftLayer Provides the Only Completely Integrated Solution in the Industry.
      Dedicated servers, virtualized environments, and cloud solutions all operate together seamlessly to create an on-demand solution that can be scaled in real time.
    • SoftLayer History
    • Company Facts
      • $52 million in revenue for 2008
      • $83 million for 2009 (est)
      • $100 million annualized run rate (Dec 09)
      • $1M in annualized revenue added every 10 days
      • 170 employees
      Data Centers
      • Dallas: 15,000 square feet raised floor
      • Seattle: 10,000 square feet raised floor
      • Washington DC: 11,500 square feet raised floor
      • Capacity of 45,000 servers across current facilities
      • More than 5,700 in over 110 countries
      • More than 23,000 deployed servers
      • Average of 4 servers per customer
      • Revenue of ~$1,500 per customer
      Corporate Headquarters
      • 20,000 square feet of office space
      • Accounting, Sales, Development, Corporate
    • Financial Trends
    • SoftLayer 2009 Roadmap
      Q1 - 2009
      • CDN enhancements
      • Cloud storage
      • HPC solutions
      Q2 - 2009
      • Cloud computing
      • Image management
      • Storage network
      • WAN acceleration
      • Content caching and SSL acceleration
      Q3 - 2009
      • Advanced monitoring
      • API enhancements
      • WebTop / PDA control panels
      • Data mining
      Q4 - 2009
      • Managed colocation
    • Target Customers
      Subject Matter Expert
      • Core customer segment
      • Technical user
      • Tend to be early adopters and knowledgeable customers
      Small / Medium Business
      • Key growth segment
      • Outsource entire IT infrastructure
      • Currently using shared hosting or in-house server (closet)
      • Large organizations, traditional “brick and mortar”
      • Fortune 2000
      • Out of space, no capex, but still have big projects underway
      • Currently looking for test and development environments
      Several types of customer:
      • Hosting
      • Managed Services
      • Traditional VARs
    • Customer Size and Vertical
      Sample size represents ~3200 active customers (56% of total customers)
    • Data Centers
      Innovative Data Center Pod Concept
      Each data center features one or more “pods”
      Each pod built to the same specs using best-in-class methods
      Each pod supports up to 5,000 servers
      Optimizes key data center performance variables
      Current Pod Distribution
      Dallas: 5 Pods
      Seattle: 2 Pods
      Washington, D.C.: 2 Pods
      Total Current Capacity
      9 Pods
      1,200 racks
      45,000 servers
    • SoftLayer Facilities
      Geographic Diversity
      Free, fast, and secure connectionsbetween servers in any SoftLayer facility.
    • Server Rack Architecture
      Network-Within-a-Network Topology
      • Public Network
      • Private Network
      • Data Center to Data Center Network
    • Three Distinct Networks Enable Multiple Service Offerings.
      SoftLayer Network Overview
    • Cloud Computing
      Cloud Computing = Virtualization with Consumptive Billing
      • Virtualization = Virtual Machines Running on a Hypervisor
      • Consumptive Billing = Pay for What you Use
      Cloud Computing = On-demand Computing with Consumptive Billing
      • On-Demand = Dedicated + Virtualized + Cloud + Storage
      • Consumptive Billing = Pay As You Go or Monthly Packages
    • CloudLayer™Value Proposition
      Rapid Deployment
      • Computing instances – delivered in as little as 5 minutes
      • Virtualized Servers – 1 to 2 hours
      • Dedicated Servers – 1 to 4 hours
      • Content Delivery – real time
      • StorageLayer – real time
      • Ancillary Services – real time
      Pay-As-You-Go Pricing
      • Consumptive billing for all services
      • Computing instances will evolve to less than 1 month billing cycles
      Fully-integrated Solutions
      • Work with all SoftLayer Services
      • One environment that can be managed through the API or Portal
      • Standard SoftLayer SLA applies to all CloudLayer products
    • CloudLayer™ Service Offerings
      CloudLayer is the Umbrella Brand for the Next Generation of Services That Can Be Sold With our Without a Dedicated Server.
      • Origin Pull or Point of Presence (PoP) Pull
      • Usage based or packages starting as low as $.12/GB
      • Sold with servers or as stand alone service
      • Access from server, desktop, web, portal, API, and PDA
      • Native apps for iPhone, Blackberry, Windows
      • Usage based or packages starting as low as $0.15/GB
      • Sold with servers or as a stand alone service
      • Computing instances in “minutes” (5-15)
      • Open source and enterprise OS selections w/ control panels
      • Monthly billing to start, but evolving to hourly models
      • Automated recovery in the event of hardware failure
      • Usage based or packages starting at $.15/hr or $99/mo