2. Client
On 05/01/2009 the
new hit radio station
MNM was launched by
VRT (the Belgian public
broadcasting
company).
3. Briefing
Involve the target
group in the process of
radio making in a new
manner.
Strongly develop the
online presence with
space for interactivity.
Offer more than only
music.
4. Strategy
Offer a constant flow of
information to ensure a
dynamic website.
Keep the audience
informed by means of
short messages:
microblogging
principle.
Social radio: interactivity
on radio and internet.
5. Execution
Heartbeat principle:
the website is based on a
constant flow of content:
Comments of the
hosts
Automatic feed: “Now
playing”
Comments of visitors
News and messages
of the radio redaction
