My questionnaire results proved that the colour scheme wasthe first thing which a buyer noticed, therefore it was themost important factor in the construction of my magazinebecause it would determine whether (or not!) my magazinewould get brought.Choosing the colour scheme was a challenge at firstbecause I knew I had to get it right, however, after a while Icame to the conclusion that it had to be BIG and bold inorder to attract the audience, and as long as it did this,then it would be successful.The colour scheme which I chose was bright and cheerful,the blue and pink are two which would clash in terms offashion, but in terms of print, I feel they compliment eachother nicely. By adding in black and white, it added in a bitof simplicity so it didn‟t look too in-your-face. These coloursattract the audience because they stand out and haveconnotations of positivity, femininity and practically shout,„BUY ME‟. The colours look exciting on the page, and sodraw the reader in to want to find out more.Although the contents page and the double page spreadare not the first thing the audience would notice, the colourscheme was still important to ensure that my target readerswould want to read these two pages in my magazine.The colours used on my contents page are again clashingcolours (yellow, pink and orange). I used the idea of colourclashing because it is something which instantly attracts theeye of any buyer and shows that there is somethingintriguing and special about the magazine.Lastly, the colour scheme I chose for my double pagespread wasn‟t too fussy but wasn‟t boring, I adopted thecolours yellow and pink to compliment the black and white,because I felt they stood out. Yellow has connotations ofhappiness and pink is a naturally girly colour, which wouldinstantly make the reader want to read the article.
The model („artist‟) used was another important factor in theconstruction of my music magazine because it is somethingwhich my audience pay great attention to when buying amagazine.Kaplan and Kaja Silverman‟s theory of sexualisation inmagazines helped me to understand the need for modelsto look a certain way in order to attract the audience.Although there is nothing sexual about the model, she stillmaintains the expectations of the readers for her to look acertain way. I chose to use my friend, Holly, as the model forthe main features in my magazine because she is naturallypretty and is very photogenic. The use of an attractivemodel, attracts my target audience because they have asubconscious need to aspire to look a certain way. To dothis, they focus on who is starred in magazines. It draws thereader in because, despite the fact they are female, theystill notice prettiness when they see it. This will tempt thereader into buying the magazine because unknowingly,they like the fact the model is attractive.The happiness of the model is clearly reflected and in aweird way, „rubs-off‟ on the readers and makes them feelhappy about buying the magazine.The second way in which the model helps to attract myaudience, is the use of direct mode of address. This instantlyaddresses the reader and makes the magazine morepersonal, allowing the reader to feel more involved. Themodel is looking directly into the camera which instantlycreates some sort of connection with the reader, drawingthem in.
The masthead of each page I created helped inattracting and addressing my audience because theyare all BIG, bold and clear. They are the first typographythe reader will see on each page, due to the fact thatthey are written a lot bigger than anything else.The masthead on the front cover of my magazinestands out against everything else; this is importantbecause the reader needs to know what the magazineis called. The masthead itself „Simply Pop‟ was alsohelping in the attraction of my audience because itinstantly let the readers know that the magazine waspurely related to Pop music and Pop artists. This waspractically shouting out at my target audience pop-lovers „YOU NEED ME‟ because it had all the informationfrom Pop world included.The contents page masthead attracted the audienceto actually look at the contents page because of theellipsis, it makes the reader subconsciously follow ontothe next piece of information. I chose not to use„Contents Page‟ because this is dull and is somethingwhich makes the reader flick the pagestraightaway…well I do!The final masthead used in my pages is on the doublepage spread. It is successful in attracting my audiencebecause it is a giant pull quote; this instantly feedsinformation to reader about the article and tells themthat it is an informal interview, talking about the „artist‟.By colouring in the gaps in the letters, it was somethingextra which attracted my audience because it addedto the informality and made the readers feel relaxed,drawing them in further.
The tag line played an equal role in attracting theaudience, with the main masthead because told thereaders the „message‟ of the magazine and what it is allabout. The tag line lets the readers know what to expecteach week and conveys the idea that the magazine iscompletely full with articles and features purelydedicated to Pop world.
Sell lines, puffs and callouts all played a major part inattracting and addressing my target audience.The sell line „Lessons in lace‟ attracts the reader becauseit is written in a very girly and doodle-y font which playson the readers weakness of fashion, due to the fact that Iknow my target audience want fashion articles included.It attracts the reader because it changes thesubconscious meaning of the word lessons and takes anew approach, therefore engaging my target audience.The sell line „SHHHH! 10 Celebs reveal their BRIT blunders!‟addresses the reader, due to the use of the word„SHHHH!‟. This is because the reader instantly feelsinvolved and makes them think that they are getting top-secret information which they can‟t get anywhere else.The sell line „“recording my new album nearly killed me!”‟attracts the reader because of the connotations of theword „killed‟ it immediately attracts the eye of the readerand makes them want to know more.The puff „YOUR MOST EMBARRASSING MOMENTSEXPOSED!‟ both attracts and addresses the reader. Theexclamation point shouts out at the reader, as if it issomething important, which grabs their attention. Theword „YOUR‟ is personal to the reader and makes themfeel like they are more involved, therefore attractingthem, as well as addressing them.The call out „Who‟s dating a fan!?‟ immediately sticks inthe readers mind because they have a subconsciousneed to know the answer, and so they will be ponderingon the answer, therefore willing them to buy themagazine.
Bursts are some of the most important features inattracting and addressing my audience.The main purpose of a burst is to attract the reader to themost exciting, or important, story on the front cover. Iused a burst for this very purpose and I feel I wassuccessful in doing so, due to my use of bright coloursand white-on-black. When looking at the whole cover,one of the top three things you notice on the page is thebig pink circle in (near enough-ish) the centre of thepage. It is an important factor in the attraction of theaudience because it can draw any reader in andsubconsciously forces readers to read what it writteninside because it is unmissable.The white-on-black attracts the eye of the readerbecause it looks classy and elegant, and increases thechances of the word standing out. It helps to emphasisethat my magazine is offering something EXCLUSIVE, givingthe impression that it can‟t be found anywhere else,therefore drawing the reader in…(the word exclusive alsodoes this!).I used another burst on my cover to address theaudience because I wanted them to see theopportunities my magazine was offering for them to winor become involved. The word „YOU‟ addresses thereader directly and makes them want to partake in thequiz in order to find out the answer. This is successful inaddressing the reader and making them feel personallyinvolved, and attracting the reader to the other thingsmy magazine has to offer.Lastly, I used a mini burst at the top of my double pagespread article to attract the eye of the reader, so theyknew that it was the article mentioned on the cover.
The banner used across the top of my magazine isused to attract my target audience and offer themsomething which they couldn‟t get anywhere else. Theword „exclusive‟ subconsciously allows them to feel as ifthey are getting a chance to win something that noother magazine can offer. This attracts them becausethey want to feel like they are getting more for theirmoney and are being offered opportunities to win andbecome involved.The menu bar is used across the bottom of themagazine cover and attracts the reader because it listsseveral well known artists/bands which will be featuredin the magazine. This is successful in attracting theattention of the readers because, without a doubt, atleast one of the artists/bands is going to be one whichthe reader is inspired by or aspires to be like. The use ofa list is helpful in the attraction of the reader because it,in a sense, overwhelms them with information and offersthem a lot more than they could have imagined.I used a banner/menu-bar type of mini article (it mighthave a real name?) down the side of my double pagespread in order to attract the attention of the reader. Iused a bright yellow to attract the eye because itstands out against the simplicity of the second page. Imade sure it was just small snippets of text which toldthe reader what the „artist‟ had been doing in the pastyear in order to be the success she is now. I feel itattracts the attention of the reader because if theywere to flick through the magazine they would noticethe bright yellow, then skim read it to get the jist of thearticle.
The use of imagery is very important in the attraction ofmy audience because without it, the pages would lookboring and too word-y. Images allow the reader tovisualise what is being spoken about and enhance theselling factor. The images also attract my targetaudience because the instantly know who is included inthe magazine, which usually determines whether or notthey want to buy a magazine.Due to the fact that I have used extremely well knownPop artists, it increases the attraction of my audiencebecause they are inspired by, and aspire to be like manyof the artists/bands I have featured. By including so manywell known artists I know that my audience will beattracted into buying the magazine because these aresome of the many Pop artists they listen to daily, and theywant to find out information about them.I chose to use/add images of the well-known artistsbecause it can attract the eye of the reader before theyhave even read it, without picking up the magazine andfinding out extra detail, they already know who is goingto be included. (and a lot of the time this is the mainbuying factor!)In addition to this, the use of male artists and boy bandswas a conscious decision of mine in order to attract myaudience because I know that one of the reasons theybuy magazines is the boys that are included. From myquestionnaire results, it was clear that I needed to includeboys in my magazine if I wanted it to be successful. Theuse of boys in my magazine has increased the sellingfactor and instantly draws the attention of my typically-stereotyped target audience, girly girls!
The actual contents of the magazine played a significantrole in attracting my audience because it allowed themto find out what was included in the magazine and whatmy magazine had to offer that others didn‟t.I chose to number only a few of the headlines whichwere included in the magazine, rather than listingeverything they could find, because it emphasises thatthere is so much more to come. The number of headlineswhich I have already mentioned that are included in themagazine are interesting and engaging, but it‟s notalways what‟s on the page that counts. By leaving outlots of the page numbers, it tells the reader that as well aseverything they‟ve already seen, there‟s more. This addsto the „getting more for my money‟ idea.The contents also addresses the audience because theuse of personal pronouns such as „your‟ addresses thereader personally and makes them feel like they arebeing involved. Secondly, it addresses the reader throughimplicit detail, for example „Dappy talks‟ and „Gem‟sgoss to go‟. They don‟t actually state that the „talk‟ is tothem and the „goss‟ is for them, but this is implied,therefore letting the reader feel more involved in themagazine.
I used the idea of highlighting some of the page numbersin order to attract my audience because, not only does itmake them stand out, it directs the readers to the mostinteresting stories featured in the magazine.The little quirky images are used to attract and addressthe reader. They address the reader because they arethe sorts of doodle-type drawings (I‟m not sure if there‟san actual name for them…!) they would be drawing atschool in the corners of their workbooks or on their pencilcases. I feel these address the audience because thereader can associate the images with something they doand make them feel more relaxed. They also attract theaudience because it makes the page look visually moreappealing.
The letter from the editor is there to attract and addressthe reader. I chose to include a letter from the editorbecause I think it makes the magazine a little morepersonal to each reader and lets them know that theycan feel relaxed, allowing them to feel as if the editor(myself) is talking to them as a friend.In the letter I address the audience directly and usepersonal pronouns so they feel as if I actually am havinga conversation with them. This attracts the audiencebecause it isn‟t something which you see in every Popmagazine, but it is some, therefore I think it attracts thembecause it is addressing them and gives them, in a way,„inside‟ information.The use of a „x‟ at the end of the letter emphasises theinformality and adds a personal touch to the magazinebecause it is something you would find at the end of aletter from a friend. I think that this attracts the audiencebecause it looks as if it is something written especially forthem, so draws their attention to it on the page.
I chose to use two pull quotes on my double pagespread because I think that they are visually appealingand instantly give the reader a piece of information fromthe article.The first pull quote is, as you know, the masthead for thearticle, however it still acts as just a „pull quote‟. Thisattracts the attention of the reader because they get anidea of what the „artist‟ is like by just reading it and theyunderstand the tone that is adapted in the article. Itstands out due to the use of large quotation marks,coloured in letters and the fact that it is the biggesttypography on the page.The second pull quote is similarly effective in how it grabsthe attention of the audience. Both of the pull quotesinclude some form of information which the readers canrelate to, instantly grabbing their attention because theyunderstand what is being spoken about. In the mastheadpull quote, the whole idea of singing into a hairbrush infront of the mirror connects with my audience and grabstheir attention because, let‟s face it, we‟ve all done it! Inthe second pull quote the „Tesco‟ attracts the eye of myaudience because it is something familiar to them.
Finally, the article itself was used to attract the attentionof the reader. I chose to write an interview for my articlebecause it was the most popular answer received on myquestionnaire results and from my own experience,interviews are always one of the most successful articlesin any magazine. This is because an interview gives thereader a sense of gain in knowledge about theinterviewee („artist‟) and allows them to feel like theyknow the person a little better.
I used a number of features in order to attract and address my audience, ranging from colour to content and picturesto headings. When constructing the pages of my magazine there was a little voice in my head reminding me to think about the affects on the audience and whether or not it was going to attract their attention. I think that I have successfully used numerous features in order to interest, engage, attract and address my target audience.