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uCommerce Marketing Foundation - Novicell Edition

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Presentation of the onsite Marketing Foundation of the eCommerce platform uCommerce. Held at Novicell's "Forretning Online 2013" conference in Copenhagen, December the 3rd 2013.

Presentation of the onsite Marketing Foundation of the eCommerce platform uCommerce. Held at Novicell's "Forretning Online 2013" conference in Copenhagen, December the 3rd 2013.

Published in: Business, Technology

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  • 20 yearsexperience in the IT bizE-Commercesince 2004Since April (5 months): Online Marketing Manager at uCommerce, executing an International Content Marketing & Inbound Marketing strategy.
  • CMS + eCommerce Platform = Awesome eCommerce!SeamlesslyintegratedContent Marketing Machine!
  • Advertise - Tell the customer about a certain offer/awardAct - Triggers the discount/awardAward - The actual award
  • Remember to do an addresswash!
  • Daily offers on specific items.
  • Daily offers on specific items.
  • Transcript

    • 1. Webinar UCOMMERCE MARKETING FOUNDATION
    • 2. AGENDA  Introduction  Marketing Foundation Explained  3 Basic Practical Examples  1 Advanced Real World Example  7 Ideas on How to Kick Start the Christmas Season (Using Marketing Foundation - Some Assembly Required)
    • 3. ABOUT SØREN SPROGØ
    • 4. WHAT IS UCOMMERCE? + + = Awesome eCommerce!
    • 5. UCOMMERCE CORE Product Information Management Catalog Management Search Engine Optimization Integration Multi Channel Foundation CORE FUNCTIONALITIES Marketing Foundation Web Content Management Order Management Social Commerce
    • 6. THE THREE A’S Marketing Foundation Explained Advertise – Act – Award
    • 7. DEMO  Free Shipping for orders over X amount  Discount Items / Reduced prices  Product Bundles …find more examples on our YouTube channel
    • 8. DEMO: FREE SHIPPING
    • 9. DEMO: DISCOUNT ITEMS
    • 10. DEMO: PRODUCT BUNDLES
    • 11. ADVANCED TRICKS: DGDA.DK
    • 12. 7 IDEAS FOR XMAS
    • 13. 7 IDEAS FOR XMAS #1 Identify customers who hasn’t bought in 6 month. Make a 10% off, time limited discount code. Snail Mail a Christmas card with the discount code to those customers.
    • 14. 7 IDEAS FOR XMAS #2 Do a Flash Sale / Popup Sale on specific items or categories. “Santa’s little helper has gone nuts with a price gun in our warehouse. For the next 24 hours there’s 10% off on all socks!”
    • 15. 7 IDEAS FOR XMAS #3 Do an automatic Xmas Calendar. Plan a discount on a specific item each day until Christmas.
    • 16. 7 IDEAS FOR XMAS #4 Christmas Themed Product Bundles “Buy these two items and we’ll add Some cute Xmas Antlers to your order for free!”
    • 17. 7 IDEAS FOR XMAS #5 Add a time limited banner to your site advertising when’s the last shipping date before Christmas. Or other typical customer service Xmas questions. Have the same campaign add “Free Gift Wrapping” to all orders and automatically expire on December 24th.
    • 18. 7 IDEAS FOR XMAS #6 Discount codes are brilliant for offline marketing!
    • 19. 7 IDEAS FOR XMAS #7 Identify blogs / websites sending you traffic & orders to you. (Google Analytics > Traffic Sources > Sources > Referrals, sort after Transactions) Generate a time limited 10% off discount code for each site. Mail it to the site owner with a “Thank you”-note. Do a PS saying he/she’s welcome to share it with the readers. The Discount Code will expire, but the link last forever!
    • 20. GET A DEMO www.ucommerce.net FOLLOW ME @soerens