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New Media Drivers License Final Presentation
New Media Drivers License Final Presentation
New Media Drivers License Final Presentation
New Media Drivers License Final Presentation
New Media Drivers License Final Presentation
New Media Drivers License Final Presentation
New Media Drivers License Final Presentation
New Media Drivers License Final Presentation
New Media Drivers License Final Presentation
New Media Drivers License Final Presentation
New Media Drivers License Final Presentation
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New Media Drivers License Final Presentation

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NMDL ADV 420 Final Presentation. Full digital marketing strategy. Example: Michigan's Economic Development Corporation

NMDL ADV 420 Final Presentation. Full digital marketing strategy. Example: Michigan's Economic Development Corporation

Published in: Education
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  • 1. MEDC 2013Digital Marketing Strategy Sara Soderstrom New Media Drivers License ADV 420: Sect. 704
  • 2. Michigan EconomicDevelopment Corporation
  • 3. Target Audience
  • 4. Big Idea
  • 5. Tools and Tactics: Partnering Website• Bring together supporters and Michigan marketing efforts – Pure Michigan Tourism• Example of successful partnering website: TexasOne Program – Info about Texas business and travel – Major source of marketing funds
  • 6. Tools and Tactics: Website Enhancements• International Viewing Option – Provide information about opportunities Michigan offers worldwide• Example: Florida’s Economic Development Website – 15 Languages – Mexico Example 
  • 7. Tools and Tactics:Social Media
  • 8. Tools and Tactics: Other Digital Efforts• Google AdWords – 1st seen during search – Interest them to look further into Michigan – Increase website traffic and brand awareness• Direct Marketing Emails – Permission-based marketing – Link to partnering website with blog• SEO/SEM
  • 9. Key Performance Indicators: KPIShort-Term: Long-Term:• Quantitative • Measure Michigan’s – Social Media: Visitor Views and Overall Change Followers/Likes – Business Activity – Partner Website: Members and – Job Creation Donations – Email Sign Ups• Google AdWords Measure Time: – Pay-Per-Click • Before, during and after – Compare keyword success campaign launch
  • 10. Budget• $1,588,150• 12 Month Plan – 3 months: planning and building – 9 months: implement and manage• Not inexpensive but will provide for a successful campaign
  • 11. Summary• Great opportunity to gain support for Michigan’s economic development – Bring jobs and businesses to Michigan – Achieve the end goal• Plan: – Increase digital interaction – Highlight existing efforts – Add new promising efforts to Pure Michigan: Michigan’s Advantage• Positively affect Michigan’s economic development

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