Sales conversion, interaction design, and copywriting go hand in hand. There are many tricks a web designer can utilise to convey a certain message effectively and with clarity. A smooth user experience in, for instance, a sales funnel of your website can work both ways: it can greatly boost sales and make the user more confident when comparing and buying products or services.
In this presentation we introduce a 10 Points Conversion Plan with tips for enhancing your online product page and sales funnel. The points are inspired on Aartjan van Erkel's book "Verleiden Op Het Internet" (loosely translated: 'Seducing on the internet'). The plan consists of the following points:
1) Remove unclarity
2) Show USP's
3) Increase your reliability
4) Guide the user to the call-to-action
5) Use good hyperlinks
6) Limit choice to avoid losing the user
7) Shortage sells
8) Losing stimulates more than winning
9) Use labels in a concrete way
10) Write clear text
In the presentation we draw inspiration from web sites like those of Simyo, Wunderlist, Square, Notable, Rdio, and Zelf.
Read the full article on: http://www.sodastudio.nl/kennis-ideeen/conversie-cheat-sheet