Conversion Cheat Sheet - how to improve your website & increase sales

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Sales conversion, interaction design, and copywriting go hand in hand. There are many tricks a web designer can utilise to convey a certain message effectively and with clarity. A smooth user experience in, for instance, a sales funnel of your website can work both ways: it can greatly boost sales and make the user more confident when comparing and buying products or services.

In this presentation we introduce a 10 Points Conversion Plan with tips for enhancing your online product page and sales funnel. The points are inspired on Aartjan van Erkel's book "Verleiden Op Het Internet" (loosely translated: 'Seducing on the internet'). The plan consists of the following points:

1) Remove unclarity
2) Show USP's
3) Increase your reliability
4) Guide the user to the call-to-action
5) Use good hyperlinks
6) Limit choice to avoid losing the user
7) Shortage sells
8) Losing stimulates more than winning
9) Use labels in a concrete way
10) Write clear text

In the presentation we draw inspiration from web sites like those of Simyo, Wunderlist, Square, Notable, Rdio, and Zelf.

Read the full article on: http://www.sodastudio.nl/kennis-ideeen/conversie-cheat-sheet

Published in: Design, Technology, Business

Conversion Cheat Sheet - how to improve your website & increase sales

  1. 1. Conversion cheat sheet
  2. 2. Insights to increase conversion rates from an interaction design perspective
  3. 3. Inspired by the book of Aartjan van Erkel ‘verleiden op het internet’ Unfortunately only in dutch
  4. 4. Our handy 10 points conversion plan by sodastudio.nl
  5. 5. 1. Remove unclarity
  6. 6. ‘Mu i tes n a dtext’ n Simyo is a dutch telecommunication company (simyo.nl) 1 Give the user the opportunity to compare your product within the sales funnel.
  7. 7. F ba eed ck F f a eedorw rd dollarshaveclub.com 1 Give feedback and -forward within the sales funnel to eliminate doubt during the bying proces.
  8. 8. simyo.nl 1 Answer all important questions in the sales funnel instead of in a seperate FAQ.
  9. 9. 2. Show USP’s
  10. 10. notableapp.com 2 Show USP’s on your homepage. Use bulletpoints and align them to the left.
  11. 11. 6wunderkinder.com 2 Link this to a Call to Action (CTA) button
  12. 12. squareup.com 2 Describe customer benefits instead of product benefits.
  13. 13. compareninja.com 2 Proof your argument and show a concrete example
  14. 14. 3. Increase your reliability
  15. 15. austriandribbblemeetup.com
  16. 16. notableapp.com 3 Show how much users you have
  17. 17. 3 Show who your customers are rdio.com
  18. 18. 3 Show who your customers are
  19. 19. insurethebox.com 3 Show your phone number on every page
  20. 20. interaction by sodastudio.nl :) Zelf is a Dutch insurrance company (zelf.nl) 3 Show your phone number on every page
  21. 21. Consumentenbond is the Dutch Consumer Association simyo.nl 3 Request certifications and show them
  22. 22. adayinbigdata.com 3 Request certifications and show them
  23. 23. Simyo next to their competitors Simyo.nl 3 Compare your product to your competitors
  24. 24. Guide the user 4. to the Call to Action (CTA)
  25. 25. yourkarma.com 4 Let people point (or into the direction) to the CTA
  26. 26. mailchimp.com 4 ...or looking up to the CTA
  27. 27. 4 .......looking downwards portfoliobox.net
  28. 28. salomon.com 4 ..or let them move to the direction of the CTA
  29. 29. 360langstrasse.sf..tv 4 Let arrows and lines move in the direction of the CTA
  30. 30. 5. Good hyperlinks
  31. 31. fastcodesign.com The user knows where he needs to click It makes scanning difficult 5 Don’t write ‘click here’, but describe the action instead
  32. 32. 5 sodastudio.nl Don’t fully describe the URL
  33. 33. 6. Limit choice to avoid losing the user
  34. 34. getballpark.com 6 Eliminate choiches when possible
  35. 35. spotify.com Explain the benefits of every option Suggest an option 6 Assist the customer in the decision
  36. 36. shopify.com 6 Another example you can show the most popular
  37. 37. 7. Shortage sells
  38. 38. Days and hours left when the deals closes. “Limit places” KLM is a dutch airline company. This shows one of their fly deals. (klm.com) 7 Show how much products are still available
  39. 39. etsy.com 7 Show how much products are still available
  40. 40. 7 Give an early booking discount Americanapparel.net
  41. 41. bellroy..com 7 Provide the opportunity to get a reminder when product is back in stock.
  42. 42. 8. Losing stimulates more than winning
  43. 43. getharvest.com 8 Describe negative things in a positive way
  44. 44. ‘ Users don’t care about you, the care about themselves and solution to their problems.’ - Peep Laja of markitekt, conversion optimization marketing agency-
  45. 45. bellroy.com 8 Show that your products solves a problem bellroy.com
  46. 46. 9. Use labels in a concrete way
  47. 47. blackstarbikes.nl 9 Use verbs in buttons
  48. 48. vimeo.com 9 Use verbs in buttons
  49. 49. mailbox..com 9 Use clear language
  50. 50. Read more? 10. Write clear text • • • • • • • Write a conclusive heading above every paragraph Mention the essence of every paragraph in the first sentence All the headings should be a summary of the page Write all numbers in digits Write enumerations as a bullet list (max 7 bullets) More than 7 bullets? Make 1 or 2 words bold Write instructions in a numbered list Aartjan van Erkel ‘Verleiden op het internet’ Buy the book here
  51. 51. @sodastudioNL sodastudioNL info@sodastudio.nl

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