The ultimate guide to Twitter – 50 useful tips

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50 useful tips how to use Twitter in your business or personal branding.

Published in: Social Media, Technology, Business

The ultimate guide to Twitter – 50 useful tips

  1. 1. The ultimate guide to Twitter – 50 useful tips @JustynaKwiecien @socjomania
  2. 2. @Socjomania is a Polish-based social media consulting and training company.
  3. 3. Our mission is to educate and ‘translate the internet’. We are helping companies with social media strategies, marketing in social media in a practical way. In our portfolio are trainings both in Polish and in English. Socjomania has conducted over 120 trainings, plenty of consultations hours and have cooperated with companies like: Telecoms: Orange, Plus; Polish Banking: BRE Bank, Nordea Bank, BGŻ Bank; Media: TVN, Ringier Axel Springer Polska; Real Estate Companies: Jones Lang LaSalle, Press: Polityka Magazine, E-commerce: Allegro Group, Payback; Logistics: Raben Group; RTV euro AGD, nazwa.pl. We cooperate also with national organizations like Ministry of Economy, PKP Cargo, PKP Energetyka, Poczta Polska, University of Warsaw. In our portfolio are trainings with Israeli Trade Department in Poland, Embassy of Izrael. We are helping companies like Unit9 with their content marketing strategy.
  4. 4. Remember you can tweet every tip from this presentation. Just click the tweet button ↓ ↓ ↓ Remember you can tweet every tip from this presentation. Just click the tweet button ↓ ↓ ↓
  5. 5. 1 Understand the power of 140 Twitter characters: it’s a chance, not a limit #SocjoTips
  6. 6. 2 Don’t auto-connect your Facebook and Twitter accounts. Give your followers some extra value #SocjoTips
  7. 7. 3 Don’t just link to your latest blog post/article. Twitter is not a poster pillar #SocjoTips
  8. 8. 4 Standard egg avatar looks like a spam account. Make sure your profile and background pictures look professional #SocjoTips
  9. 9. 5 Make sure hashtags you use are unique and clear. Do not overuse them. 1-2 per tweet are enough #SocjoTips
  10. 10. 6 Join a conversation and answer the questions in your niche. Be an expert in your field #SocjoTips
  11. 11. 7 There is no difference between private and brand profile, so brand can start the dialogue #SocjoTips
  12. 12. 8 #RT = Retweet. This is a re-posting of someone else's tweet. You can also use #MT = Modified Tweet. #SocjoTips
  13. 13. 9 #FF = "Follow Friday." Twitter users suggest who others should follow on Fridays, by tweeting with the hashtag #FF #SocjoTips
  14. 14. 10 #DM = A direct message is a private message sent via Twitter to one of your followers #SocjoTips
  15. 15. 11 Putting a dot (or anything else) before mention, makes the tweet visible to all of the sender's followers #SocjoTips
  16. 16. 12 Use the search bar to find new people to follow. Check what others talk about you and your competition #SocjoTips
  17. 17. 13 Monitor keywords and hashtags related to your company. Check „trending” tab from random places #SocjoTips
  18. 18. 14 Use Twitter as a customer service tool. Check @notifications tab regularly #SocjoTips
  19. 19. 15 A URL of any length will be altered to 22 characters, even if the link is less than 22 #SocjoTips
  20. 20. 16 Use „call to action”, ask people about themselves and share valuable answers #SocjoTips
  21. 21. 17 Your Twitter BIO is only 160 characters. Include keywords your potential followers may be searching for #SocjoTips
  22. 22. 18 Post everyday at different times of the day, to see where your audience is. #SocjoTips
  23. 23. 19 Think and decide, what you’re going to tweet about. Create a short plan with some ideas and keywords #SocjoTips
  24. 24. 20 Take your Twitter stream seriously. „Follow-back” isn’t the best idea if you want look professional #SocjoTips
  25. 25. 21 Create lists (private or public) to organise your Twitter stream #SocjoTips
  26. 26. 22 Choose only important people to follow. Keep balance between your folowers-following ratio #SocjoTips
  27. 27. 23 Keep tweeting funny and quotable. Be yourself and have fun with using Twitter #SocjoTips
  28. 28. 24 When you create good content that your audience loves, it’s easier to build a strong community #SocjoTips
  29. 29. 25 Tweet more about others than yourself. Be the kind of account that you want to follow #SocjoTips
  30. 30. 26 Find people questions in your field. Answer them. Check @reaction tab. Be an expert #SocjoTips
  31. 31. 27 Have a conversation with your audience. Pick an interesting topic that you would like to discuss with your followers #SocjoTips
  32. 32. 28 Use the #discover tab. It serves the best content from around Twitter and is personalized for you #SocjoTips
  33. 33. 29 Follow opinion leaders and influencers from your niche. RT them #SocjoTips
  34. 34. 30 Don’t get into arguments and do not shout at your followers on Twitter #SocjoTips
  35. 35. 31 Don’t just sell and promote your products. Try to bulid relationships with your followers #SocjoTips
  36. 36. 32 Keep some space available for people who want to ReTweet or quote your tweets. Try to use 100-120 characters #SocjoTips
  37. 37. 33 If someone recommended you with #FF, thank (only!) the person in a reply #SocjoTips
  38. 38. 34 #Hashtags #are #ok, #but #do #not #overuse #them #SocjoTips
  39. 39. 35 Check hashtags and keywords popularity before you use them #SocjoTips
  40. 40. 36 Don’t use automative Direct Messages or replies. If you want to reward somebody – do it personally #SocjoTips
  41. 41. 37 Check every information and read tweets twice before posting them #SocjoTips
  42. 42. 38 Use „who to follow” tab, to find relevant people from your niche #SocjoTips
  43. 43. 39 Use images on Twitter to get more ReTweets. Remember about recommended size: 440x220 #SocjoTips
  44. 44. 40 Respect other copyrights on Twitter. Mention the author and don’t forget to use #RT #SocjoTips
  45. 45. 41 Use apps to have more control over the Twitter ecosystem and track clicks #SocjoTips
  46. 46. 42 Don’t forget about keywords in your communication, but do it naturally #SocjoTips
  47. 47. 43 Subscribe the official Twitter account: @Twitter;) and blog to stay informed #SocjoTips
  48. 48. 44 To hide your chatting with others, use Direct Messages #SocjoTips
  49. 49. 45 Make sure the apps you use don’t tweet without your permission #SocjoTips
  50. 50. 46 Create valuable content (reports, infographics) and use „pay with tweet” action #SocjoTips
  51. 51. 47 Don’t tweet or click the links that look like spam #SocjoTips
  52. 52. 48 Offer your Twitter followers special content. Do not only copy from your website/blog or Facebook fanpage #SocjoTips
  53. 53. 49 Put Twitter social buttons on your website. Share your best tweets on other platforms #SocjoTips
  54. 54. 50 Twitter is more social than promotional. Try to build a strong relationship with your followers #SocjoTips
  55. 55. #ThankYou! If you have any questions, write an e-mail or tweet! biuro@socjomania.pl facebook.com/socjomania @Socjomania
  56. 56. Images source: http://www.flickr.com/photos/s9500/345502836/ http://www.flickr.com/photos/grahamsblog/5683781846/ http://www.flickr.com/photos/fxp/493411355/sizes/l/in/photostream/ . http://www.flickr.com/photos/garrettheath/9359575921/sizes/c/ http://www.flickr.com/photos/misspixels/5785978957/sizes/l/in/photostream/ http://www.flickr.com/photos/22326055@N06/11518883683/ http://www.flickr.com/photos/hillarie/4533727124/sizes/l/in/photostream/ http://www.flickr.com/photos/ben_grey/4582294721/sizes/o/in/photostream/ http://www.flickr.com/photos/inkyhack/8860939609/sizes/l/in/photostream/ http://www.flickr.com/photos/bartb_pt/3750847855/ http://www.flickr.com/photos/heartlover1717/6936680742/sizes/l/in/photostream/ http://www.flickr.com/photos/oxfam/5214724129/ http://www.flickr.com/photos/funtik/1175522045/ http://www.flickr.com/photos/krayker/2124183704/ http://www.flickr.com/photos/vladdythephotogeek/4886808663/ http://www.flickr.com/photos/harusday/2971383539/ http://www.flickr.com/photos/30691679@N07/2910519025/sizes/l/in/photostream/ http://www.flickr.com/photos/compujeramey/5037340040/sizes/l/in/photostream/ http://www.flickr.com/photos/alanclarkdesign/2486090836/ http://www.flickr.com/photos/chrisdlugosz/3402955869/sizes/l/in/photostream/ http://www.flickr.com/photos/garryknight/5542172347/ http://www.flickr.com/photos/nahlinse/403804194/ http://www.flickr.com/photos/vpickering/4299736242/ http://www.flickr.com/photos/northcharleston/6853545418/ http://www.flickr.com/photos/anitacanita/2106907984/ http://www.flickr.com/photos/civellod/5343914602/ http://www.flickr.com/photos/kheelcenter/5278559538/ http://www.flickr.com/photos/barryskeates/6803420982/ http://www.flickr.com/photos/sovietuk/449235504/ http://www.flickr.com/photos/jdhancock/3948724485/sizes/l/in/photostream/ http://www.flickr.com/photos/x1klima/8175604472/
  57. 57. Images source: http://www.flickr.com/photos/zandwacht/2286480926/sizes/o/in/photostream/ http://www.flickr.com/photos/eleaf/2536358399/ http://www.flickr.com/photos/80535871@N00/3340389576/ http://www.flickr.com/photos/x1klima/7303972660/ http://www.flickr.com/photos/sis/374198728/sizes/l/in/photostream/ http://www.flickr.com/photos/bensutherland/246414130/ http://www.flickr.com/photos/malczyk/5638599313/ http://www.flickr.com/photos/90461913@N00/7053975627/ http://www.flickr.com/photos/gerardstolk/11735996535/ http://www.flickr.com/photos/trawin/5395595533/sizes/l/in/photostream/ http://www.flickr.com/photos/gi/304120801/sizes/l/in/photostream/ http://www.flickr.com/photos/misspixels/5458433972/lightbox/ http://www.flickr.com/photos/kjcs/4608112701/sizes/l/in/photostream/ http://www.flickr.com/photos/uofdenver/4186111204/sizes/l/in/photostream/ http://www.flickr.com/photos/62693815@N03/6277337422/sizes/l/in/photostream/ http://www.flickr.com/photos/inf3ktion/4106945074/sizes/o/in/photostream/ http://www.flickr.com/photos/seewah/3713755250/sizes/l/in/photostream/ http://www.flickr.com/photos/quinnanya/4692181263/ . http://www.flickr.com/photos/mhdbadi/6724921417/sizes/l/in/photostream/ http://www.flickr.com/photos/laughingsquid/10041720253/sizes/h/in/photostream/ http://www.flickr.com/photos/cobalt/7217055290/sizes/l/in/photostream/ http://www.flickr.com/photos/colinsd40/3710004711/sizes/l/in/photostream/ http://www.flickr.com/photos/mdgovpics/6756420231/sizes/l/in/photostream/ http://www.flickr.com/photos/63056612@N00/155554663/sizes/l/in/photostream/ http://www.flickr.com/photos/mkhmarketing/8481608368/sizes/l/in/photostream/ http://www.flickr.com/photos/jasonahowie/8583949219/sizes/h/in/photostream/ http://www.flickr.com/photos/hojusaram/2527256358/sizes/l/in/photostream/ http://www.flickr.com/photos/mkhmarketing/8540535352/

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