The ultimate guide to Twitter – 50 useful tips
@JustynaKwiecien
@socjomania
@Socjomania is a Polish-based social
media consulting and training company.
Our mission is to educate and ‘translate the internet’. We are
helping companies with social media strategies, marketing i...
Remember you can tweet every
tip from this presentation.
Just click the tweet button
↓ ↓ ↓
Remember you can tweet every
ti...
1
Understand the power of 140
Twitter characters: it’s a
chance, not a limit #SocjoTips
2
Don’t auto-connect your Facebook
and Twitter accounts. Give your
followers some extra value
#SocjoTips
3
Don’t just link to your latest blog
post/article. Twitter is not a poster
pillar #SocjoTips
4
Standard egg avatar looks like
a spam account. Make sure your
profile and background pictures
look professional #SocjoTi...
5
Make sure hashtags you use are
unique and clear. Do not overuse
them. 1-2 per tweet are enough
#SocjoTips
6
Join a conversation and answer
the questions in your niche.
Be an expert in your field
#SocjoTips
7
There is no difference between
private and brand profile, so brand
can start the dialogue
#SocjoTips
8
#RT = Retweet. This is a re-posting
of someone else's tweet. You can
also use #MT = Modified Tweet.
#SocjoTips
9
#FF = "Follow Friday." Twitter users
suggest who others should follow
on Fridays, by tweeting with the
hashtag #FF #Socj...
10
#DM = A direct message is a private
message sent via Twitter to one of
your followers #SocjoTips
11
Putting a dot (or anything else)
before mention, makes the tweet
visible to all of the sender's
followers #SocjoTips
12
Use the search bar to find new
people to follow. Check what others
talk about you and your competition
#SocjoTips
13
Monitor keywords and hashtags
related to your company. Check
„trending” tab from random places
#SocjoTips
14
Use Twitter as a customer service
tool. Check @notifications tab regularly
#SocjoTips
15
A URL of any length will be altered
to 22 characters, even if the link is
less than 22 #SocjoTips
16
Use „call to action”, ask people
about themselves and share
valuable answers #SocjoTips
17
Your Twitter BIO is only 160
characters. Include keywords your
potential followers may be
searching for #SocjoTips
18
Post everyday at different times
of the day, to see where your
audience is. #SocjoTips
19
Think and decide, what you’re
going to tweet about. Create a
short plan with some ideas and
keywords #SocjoTips
20
Take your Twitter stream seriously.
„Follow-back” isn’t the best idea if
you want look professional
#SocjoTips
21
Create lists (private or public) to
organise your Twitter stream
#SocjoTips
22
Choose only important people to
follow. Keep balance between your
folowers-following ratio
#SocjoTips
23
Keep tweeting funny and quotable.
Be yourself and have fun with
using Twitter #SocjoTips
24
When you create good content
that your audience loves,
it’s easier to build a strong
community #SocjoTips
25
Tweet more about others than
yourself. Be the kind of account
that you want to follow
#SocjoTips
26
Find people questions in your field.
Answer them. Check @reaction tab.
Be an expert #SocjoTips
27
Have a conversation with your
audience. Pick an interesting topic
that you would like to discuss with
your followers #S...
28
Use the #discover tab. It serves
the best content from around
Twitter and is personalized for you
#SocjoTips
29
Follow opinion leaders and
influencers from your niche.
RT them #SocjoTips
30
Don’t get into arguments and do
not shout at your followers on
Twitter #SocjoTips
31
Don’t just sell and promote your
products. Try to bulid relationships
with your followers
#SocjoTips
32
Keep some space available for
people who want to ReTweet or
quote your tweets. Try to use
100-120 characters #SocjoTips
33
If someone recommended you with
#FF, thank (only!) the person in a
reply #SocjoTips
34
#Hashtags #are #ok, #but #do #not
#overuse #them
#SocjoTips
35
Check hashtags and keywords
popularity before you use them
#SocjoTips
36
Don’t use automative Direct
Messages or replies. If you
want to reward somebody
– do it personally #SocjoTips
37
Check every information and read
tweets twice before posting them
#SocjoTips
38
Use „who to follow” tab, to find
relevant people from your niche
#SocjoTips
39
Use images on Twitter to get more
ReTweets. Remember about
recommended size: 440x220
#SocjoTips
40
Respect other copyrights on Twitter.
Mention the author and don’t forget
to use #RT #SocjoTips
41
Use apps to have more control
over the Twitter ecosystem and
track clicks #SocjoTips
42
Don’t forget about keywords in your
communication, but do it naturally
#SocjoTips
43
Subscribe the official Twitter
account: @Twitter;) and blog
to stay informed #SocjoTips
44
To hide your chatting with others,
use Direct Messages
#SocjoTips
45
Make sure the apps you use
don’t tweet without your
permission #SocjoTips
46
Create valuable content (reports,
infographics) and use „pay with
tweet” action #SocjoTips
47
Don’t tweet or click the links
that look like spam #SocjoTips
48
Offer your Twitter followers special
content. Do not only copy from
your website/blog or Facebook
fanpage #SocjoTips
49
Put Twitter social buttons on your
website. Share your best tweets on
other platforms #SocjoTips
50
Twitter is more social than
promotional. Try to build a strong
relationship with your followers
#SocjoTips
#ThankYou!
If you have any questions, write an e-mail or tweet!
biuro@socjomania.pl
facebook.com/socjomania
@Socjomania
Images source:
http://www.flickr.com/photos/s9500/345502836/
http://www.flickr.com/photos/grahamsblog/5683781846/
http://w...
Images source:
http://www.flickr.com/photos/zandwacht/2286480926/sizes/o/in/photostream/
http://www.flickr.com/photos/elea...
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The ultimate guide to Twitter – 50 useful tips

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50 useful tips how to use Twitter in your business or personal branding.

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Transcript of "The ultimate guide to Twitter – 50 useful tips"

  1. 1. The ultimate guide to Twitter – 50 useful tips @JustynaKwiecien @socjomania
  2. 2. @Socjomania is a Polish-based social media consulting and training company.
  3. 3. Our mission is to educate and ‘translate the internet’. We are helping companies with social media strategies, marketing in social media in a practical way. In our portfolio are trainings both in Polish and in English. Socjomania has conducted over 120 trainings, plenty of consultations hours and have cooperated with companies like: Telecoms: Orange, Plus; Polish Banking: BRE Bank, Nordea Bank, BGŻ Bank; Media: TVN, Ringier Axel Springer Polska; Real Estate Companies: Jones Lang LaSalle, Press: Polityka Magazine, E-commerce: Allegro Group, Payback; Logistics: Raben Group; RTV euro AGD, nazwa.pl. We cooperate also with national organizations like Ministry of Economy, PKP Cargo, PKP Energetyka, Poczta Polska, University of Warsaw. In our portfolio are trainings with Israeli Trade Department in Poland, Embassy of Izrael. We are helping companies like Unit9 with their content marketing strategy.
  4. 4. Remember you can tweet every tip from this presentation. Just click the tweet button ↓ ↓ ↓ Remember you can tweet every tip from this presentation. Just click the tweet button ↓ ↓ ↓
  5. 5. 1 Understand the power of 140 Twitter characters: it’s a chance, not a limit #SocjoTips
  6. 6. 2 Don’t auto-connect your Facebook and Twitter accounts. Give your followers some extra value #SocjoTips
  7. 7. 3 Don’t just link to your latest blog post/article. Twitter is not a poster pillar #SocjoTips
  8. 8. 4 Standard egg avatar looks like a spam account. Make sure your profile and background pictures look professional #SocjoTips
  9. 9. 5 Make sure hashtags you use are unique and clear. Do not overuse them. 1-2 per tweet are enough #SocjoTips
  10. 10. 6 Join a conversation and answer the questions in your niche. Be an expert in your field #SocjoTips
  11. 11. 7 There is no difference between private and brand profile, so brand can start the dialogue #SocjoTips
  12. 12. 8 #RT = Retweet. This is a re-posting of someone else's tweet. You can also use #MT = Modified Tweet. #SocjoTips
  13. 13. 9 #FF = "Follow Friday." Twitter users suggest who others should follow on Fridays, by tweeting with the hashtag #FF #SocjoTips
  14. 14. 10 #DM = A direct message is a private message sent via Twitter to one of your followers #SocjoTips
  15. 15. 11 Putting a dot (or anything else) before mention, makes the tweet visible to all of the sender's followers #SocjoTips
  16. 16. 12 Use the search bar to find new people to follow. Check what others talk about you and your competition #SocjoTips
  17. 17. 13 Monitor keywords and hashtags related to your company. Check „trending” tab from random places #SocjoTips
  18. 18. 14 Use Twitter as a customer service tool. Check @notifications tab regularly #SocjoTips
  19. 19. 15 A URL of any length will be altered to 22 characters, even if the link is less than 22 #SocjoTips
  20. 20. 16 Use „call to action”, ask people about themselves and share valuable answers #SocjoTips
  21. 21. 17 Your Twitter BIO is only 160 characters. Include keywords your potential followers may be searching for #SocjoTips
  22. 22. 18 Post everyday at different times of the day, to see where your audience is. #SocjoTips
  23. 23. 19 Think and decide, what you’re going to tweet about. Create a short plan with some ideas and keywords #SocjoTips
  24. 24. 20 Take your Twitter stream seriously. „Follow-back” isn’t the best idea if you want look professional #SocjoTips
  25. 25. 21 Create lists (private or public) to organise your Twitter stream #SocjoTips
  26. 26. 22 Choose only important people to follow. Keep balance between your folowers-following ratio #SocjoTips
  27. 27. 23 Keep tweeting funny and quotable. Be yourself and have fun with using Twitter #SocjoTips
  28. 28. 24 When you create good content that your audience loves, it’s easier to build a strong community #SocjoTips
  29. 29. 25 Tweet more about others than yourself. Be the kind of account that you want to follow #SocjoTips
  30. 30. 26 Find people questions in your field. Answer them. Check @reaction tab. Be an expert #SocjoTips
  31. 31. 27 Have a conversation with your audience. Pick an interesting topic that you would like to discuss with your followers #SocjoTips
  32. 32. 28 Use the #discover tab. It serves the best content from around Twitter and is personalized for you #SocjoTips
  33. 33. 29 Follow opinion leaders and influencers from your niche. RT them #SocjoTips
  34. 34. 30 Don’t get into arguments and do not shout at your followers on Twitter #SocjoTips
  35. 35. 31 Don’t just sell and promote your products. Try to bulid relationships with your followers #SocjoTips
  36. 36. 32 Keep some space available for people who want to ReTweet or quote your tweets. Try to use 100-120 characters #SocjoTips
  37. 37. 33 If someone recommended you with #FF, thank (only!) the person in a reply #SocjoTips
  38. 38. 34 #Hashtags #are #ok, #but #do #not #overuse #them #SocjoTips
  39. 39. 35 Check hashtags and keywords popularity before you use them #SocjoTips
  40. 40. 36 Don’t use automative Direct Messages or replies. If you want to reward somebody – do it personally #SocjoTips
  41. 41. 37 Check every information and read tweets twice before posting them #SocjoTips
  42. 42. 38 Use „who to follow” tab, to find relevant people from your niche #SocjoTips
  43. 43. 39 Use images on Twitter to get more ReTweets. Remember about recommended size: 440x220 #SocjoTips
  44. 44. 40 Respect other copyrights on Twitter. Mention the author and don’t forget to use #RT #SocjoTips
  45. 45. 41 Use apps to have more control over the Twitter ecosystem and track clicks #SocjoTips
  46. 46. 42 Don’t forget about keywords in your communication, but do it naturally #SocjoTips
  47. 47. 43 Subscribe the official Twitter account: @Twitter;) and blog to stay informed #SocjoTips
  48. 48. 44 To hide your chatting with others, use Direct Messages #SocjoTips
  49. 49. 45 Make sure the apps you use don’t tweet without your permission #SocjoTips
  50. 50. 46 Create valuable content (reports, infographics) and use „pay with tweet” action #SocjoTips
  51. 51. 47 Don’t tweet or click the links that look like spam #SocjoTips
  52. 52. 48 Offer your Twitter followers special content. Do not only copy from your website/blog or Facebook fanpage #SocjoTips
  53. 53. 49 Put Twitter social buttons on your website. Share your best tweets on other platforms #SocjoTips
  54. 54. 50 Twitter is more social than promotional. Try to build a strong relationship with your followers #SocjoTips
  55. 55. #ThankYou! If you have any questions, write an e-mail or tweet! biuro@socjomania.pl facebook.com/socjomania @Socjomania
  56. 56. Images source: http://www.flickr.com/photos/s9500/345502836/ http://www.flickr.com/photos/grahamsblog/5683781846/ http://www.flickr.com/photos/fxp/493411355/sizes/l/in/photostream/ . http://www.flickr.com/photos/garrettheath/9359575921/sizes/c/ http://www.flickr.com/photos/misspixels/5785978957/sizes/l/in/photostream/ http://www.flickr.com/photos/22326055@N06/11518883683/ http://www.flickr.com/photos/hillarie/4533727124/sizes/l/in/photostream/ http://www.flickr.com/photos/ben_grey/4582294721/sizes/o/in/photostream/ http://www.flickr.com/photos/inkyhack/8860939609/sizes/l/in/photostream/ http://www.flickr.com/photos/bartb_pt/3750847855/ http://www.flickr.com/photos/heartlover1717/6936680742/sizes/l/in/photostream/ http://www.flickr.com/photos/oxfam/5214724129/ http://www.flickr.com/photos/funtik/1175522045/ http://www.flickr.com/photos/krayker/2124183704/ http://www.flickr.com/photos/vladdythephotogeek/4886808663/ http://www.flickr.com/photos/harusday/2971383539/ http://www.flickr.com/photos/30691679@N07/2910519025/sizes/l/in/photostream/ http://www.flickr.com/photos/compujeramey/5037340040/sizes/l/in/photostream/ http://www.flickr.com/photos/alanclarkdesign/2486090836/ http://www.flickr.com/photos/chrisdlugosz/3402955869/sizes/l/in/photostream/ http://www.flickr.com/photos/garryknight/5542172347/ http://www.flickr.com/photos/nahlinse/403804194/ http://www.flickr.com/photos/vpickering/4299736242/ http://www.flickr.com/photos/northcharleston/6853545418/ http://www.flickr.com/photos/anitacanita/2106907984/ http://www.flickr.com/photos/civellod/5343914602/ http://www.flickr.com/photos/kheelcenter/5278559538/ http://www.flickr.com/photos/barryskeates/6803420982/ http://www.flickr.com/photos/sovietuk/449235504/ http://www.flickr.com/photos/jdhancock/3948724485/sizes/l/in/photostream/ http://www.flickr.com/photos/x1klima/8175604472/
  57. 57. Images source: http://www.flickr.com/photos/zandwacht/2286480926/sizes/o/in/photostream/ http://www.flickr.com/photos/eleaf/2536358399/ http://www.flickr.com/photos/80535871@N00/3340389576/ http://www.flickr.com/photos/x1klima/7303972660/ http://www.flickr.com/photos/sis/374198728/sizes/l/in/photostream/ http://www.flickr.com/photos/bensutherland/246414130/ http://www.flickr.com/photos/malczyk/5638599313/ http://www.flickr.com/photos/90461913@N00/7053975627/ http://www.flickr.com/photos/gerardstolk/11735996535/ http://www.flickr.com/photos/trawin/5395595533/sizes/l/in/photostream/ http://www.flickr.com/photos/gi/304120801/sizes/l/in/photostream/ http://www.flickr.com/photos/misspixels/5458433972/lightbox/ http://www.flickr.com/photos/kjcs/4608112701/sizes/l/in/photostream/ http://www.flickr.com/photos/uofdenver/4186111204/sizes/l/in/photostream/ http://www.flickr.com/photos/62693815@N03/6277337422/sizes/l/in/photostream/ http://www.flickr.com/photos/inf3ktion/4106945074/sizes/o/in/photostream/ http://www.flickr.com/photos/seewah/3713755250/sizes/l/in/photostream/ http://www.flickr.com/photos/quinnanya/4692181263/ . http://www.flickr.com/photos/mhdbadi/6724921417/sizes/l/in/photostream/ http://www.flickr.com/photos/laughingsquid/10041720253/sizes/h/in/photostream/ http://www.flickr.com/photos/cobalt/7217055290/sizes/l/in/photostream/ http://www.flickr.com/photos/colinsd40/3710004711/sizes/l/in/photostream/ http://www.flickr.com/photos/mdgovpics/6756420231/sizes/l/in/photostream/ http://www.flickr.com/photos/63056612@N00/155554663/sizes/l/in/photostream/ http://www.flickr.com/photos/mkhmarketing/8481608368/sizes/l/in/photostream/ http://www.flickr.com/photos/jasonahowie/8583949219/sizes/h/in/photostream/ http://www.flickr.com/photos/hojusaram/2527256358/sizes/l/in/photostream/ http://www.flickr.com/photos/mkhmarketing/8540535352/

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