S3 Buzz
Award 2014
#S3

© Copyright Society3 Group Inc 2013
Buzz for Buzz Award :
38 countries
12 Million reach
Nearly 1,000 supporter
500+ registrations
15,000+ target URL visits

S...
80% of purchase decisions

are influenced by mentions
and recommendations

Society3 Group – http://Society3.com - http://X...
Marketing transition from

self promotion to
recommendations
Society3 Group – http://Society3.com - http://XeeMe.com/Socie...
Success Stories
#S3

© Copyright Society3 Group Inc 2013
Since we started in February 2013

500+ Buzz Campaigns
Over ½ Million Mentions
Over 5,000 Buzz supporter
Over 5 Million ta...
S3-Buzz™ Success Stories
OpenStack Conference
3,000+ mentions
Resulting in media coverage
Outbuzzing everybody

Annual DA ...
How Buzz works
#S3

© Copyright Society3 Group Inc 2013
The Problem Society3 is solving

Most customers are happy to
talk about you.
Now YOU must help them with a
story and a pla...
S3-Buzz
Technology:
1) Create a simple story
2) Make it easy to share
on networks you prefer
with just a few clicks!

The ...
Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2014

11

San Francisco, CA + 1 (...
Stories and places to share

© Copyright Society3 - 2014

12

#Society3
Sustainable success!
Take advantage from new dynamics:

What’s posted on the web,
stays on the web
Conventional advertisin...
Winner of the
2014 Buzz Award
#S3

© Copyright Society3 Group Inc 2013
The top 5 Buzz Supporter
Measured by:
1. Level of influence
2. Number of mentions

Society3 Group – http://Society3.com - ...
And the winners are
Chuck Jones

Rick Cordeiro

Berrie Pelser Remi Vladuceanu Jorgen Poulsen

Buzz Advocates Of The Year
©...
Buzz Master Of The Year
1.
2.
3.
4.

Buzz coordination
Management Style
Successful buzz campaigns
Contribution to the
comm...
And the winner is

Berrie Pelser
Buzz Master of the year
© Copyright Society3 - 2014

18

#Society3
The Best Buzz in 2013:
1.
2.
3.
4.
5.

Achievement
Challenges
Level of engagement
Reach
Success rate

Society3 Group – htt...
And the winner is

Red Hat
Jackie Yeaney
CMO

Buzz of the year
© Copyright Society3 - 2014

20

#Society3
The winning Buzz in 2013

OpenStack Conference
3,000+ mentions
Resulting in media coverage
Outbuzzing everybody

© Copyrig...
In the name of the
winner a very big

THANK YOU
to all supporter of
all the campaigns
Society3 Group – http://Society3.com...
Outlook
Buzz Year 2014
#S3

© Copyright Society3 Group Inc 2013
Making the transition from

self promotion
to

recommendations
Society3 Group – http://Society3.com - http://XeeMe.com/Soc...
Startup Program
#S3

© Copyright Society3 Group Inc 2013
© Copyright Society3 - 2014

26

#Society3
Launching
Feb 14
gotoStartups.com
Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 -...
Buzz Award

2015
#S3

© Copyright Society3 Group Inc 2013
Buzz Award 2015
1.
2.
3.
4.

Top Buzz Advocates
Buzz Master of the year
Top 5 campaigns by region
Best buzz over all

Soci...
Thank You
+1 (650) 384 0057
info@society3.com
Society3.com
xeeme.com/society3

© 2012 Society3 Group Inc. Society3 and Soc...
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S3 Buzz Award 2014

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S3 Buzz Award 2014

  1. 1. S3 Buzz Award 2014 #S3 © Copyright Society3 Group Inc 2013
  2. 2. Buzz for Buzz Award : 38 countries 12 Million reach Nearly 1,000 supporter 500+ registrations 15,000+ target URL visits Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 2 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  3. 3. 80% of purchase decisions are influenced by mentions and recommendations Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 3 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  4. 4. Marketing transition from self promotion to recommendations Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 4 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  5. 5. Success Stories #S3 © Copyright Society3 Group Inc 2013
  6. 6. Since we started in February 2013 500+ Buzz Campaigns Over ½ Million Mentions Over 5,000 Buzz supporter Over 5 Million target URL visits © Copyright Society3 - 2014 6 #Society3
  7. 7. S3-Buzz™ Success Stories OpenStack Conference 3,000+ mentions Resulting in media coverage Outbuzzing everybody Annual DA Conference European Commission 90+ Million in reach (data by EC) “Trending” on Twitter in several countries Cloud War – 7,000+ mentions/day Making the “Top News” on Twitter Outbuzzing the 800 pound gorilla Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 7 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  8. 8. How Buzz works #S3 © Copyright Society3 Group Inc 2013
  9. 9. The Problem Society3 is solving Most customers are happy to talk about you. Now YOU must help them with a story and a place to share! © Copyright Society3 - 2014 9 #Society3
  10. 10. S3-Buzz Technology: 1) Create a simple story 2) Make it easy to share on networks you prefer with just a few clicks! The fastest way to increase mentions and reach Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 10 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  11. 11. Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 11 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  12. 12. Stories and places to share © Copyright Society3 - 2014 12 #Society3
  13. 13. Sustainable success! Take advantage from new dynamics: What’s posted on the web, stays on the web Conventional advertising just evaporates Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 13 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  14. 14. Winner of the 2014 Buzz Award #S3 © Copyright Society3 Group Inc 2013
  15. 15. The top 5 Buzz Supporter Measured by: 1. Level of influence 2. Number of mentions Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 15 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  16. 16. And the winners are Chuck Jones Rick Cordeiro Berrie Pelser Remi Vladuceanu Jorgen Poulsen Buzz Advocates Of The Year © Copyright Society3 - 2014 16 #Society3
  17. 17. Buzz Master Of The Year 1. 2. 3. 4. Buzz coordination Management Style Successful buzz campaigns Contribution to the community Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 17 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  18. 18. And the winner is Berrie Pelser Buzz Master of the year © Copyright Society3 - 2014 18 #Society3
  19. 19. The Best Buzz in 2013: 1. 2. 3. 4. 5. Achievement Challenges Level of engagement Reach Success rate Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 19 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  20. 20. And the winner is Red Hat Jackie Yeaney CMO Buzz of the year © Copyright Society3 - 2014 20 #Society3
  21. 21. The winning Buzz in 2013 OpenStack Conference 3,000+ mentions Resulting in media coverage Outbuzzing everybody © Copyright Society3 - 2014 21 #Society3
  22. 22. In the name of the winner a very big THANK YOU to all supporter of all the campaigns Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 22 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  23. 23. Outlook Buzz Year 2014 #S3 © Copyright Society3 Group Inc 2013
  24. 24. Making the transition from self promotion to recommendations Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 24 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  25. 25. Startup Program #S3 © Copyright Society3 Group Inc 2013
  26. 26. © Copyright Society3 - 2014 26 #Society3
  27. 27. Launching Feb 14 gotoStartups.com Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 27 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  28. 28. Buzz Award 2015 #S3 © Copyright Society3 Group Inc 2013
  29. 29. Buzz Award 2015 1. 2. 3. 4. Top Buzz Advocates Buzz Master of the year Top 5 campaigns by region Best buzz over all Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 29 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748
  30. 30. Thank You +1 (650) 384 0057 info@society3.com Society3.com xeeme.com/society3 © 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from Society3 Group Inc. USA Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057 © Copyright Society3 - 2014 30

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