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S3 blogging tips

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Don't think what to write - write what you think

Don't think what to write - write what you think

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  • 1. © Copyright Xeequa Corp. 2008#Society3Breaking through old communication barriersBlogging Tips…Impact across all networks
  • 2. 2© Copyright Society3 - 2012 #Society3
  • 3. 3© Copyright Society3 - 2012 #Society3Blog Appearance TipsBuilding a bridge to your audienceGive the blog a compelling titleUse a wide screen intro image on theblog home pageIf you have multiple blogs, explain whothe target audience isProvide an "About" sharing intentions,target audience etc.Provide a link to your other socialpresences
  • 4. 4© Copyright Society3 - 2012 #Society3Content Considerations IMake it attractive and worth while readingAlways use an image (photo, artwork,stock photo, screenshot...) for eachpost, visualizing the contentWrite posts in casual style - avoidcorporate language‘Think about what your audience wantsto read – not what you want to writeAvoid salesy promotion and usage ofpromotional superlativesClose a post with either a summarizinghelpful tip or a question stimulatingresponses
  • 5. 5© Copyright Society3 - 2012 #Society3Content Considerations IIMake sure people can ACT on your postsUse a social link widget to allow re-tweeting, sharing, bookmarking...Offer a way to subscribe to the blogMake it very easy to comment on a blogAllow comment authors to be notifiedwhen other comments are postedMake sure the post author can beidentifiedIf any way possible create diversitythrough different authors
  • 6. 6© Copyright Society3 - 2012 #Society3Blog Structure ConsiderationsCreate some categories and categorizeposts, let users filter categoriesProvide a blog role pointing to otherrelevant blogsProvide a search function across theblogProvide an archive list of post for eachmonthProvide a general method of contactThe above are sort of the base tips toget a good blog up and running.Obviously there are hundreds of littlethings to do and ways to improve.
  • 7. 7© Copyright Society3 - 2012 #Society3Your blog is the center piece of your communicationYou may want to drive yourmost valuable content FROMyour blog and point all yoursocial media activities backTO your blogThe tips we provide here isjust a rudimentary guidanceto get started. There areobviously hundreds of thingsto consider to make it thebest possible blog for yourvery specific audience.
  • 8. Thank You© 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protectedunder the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without theexplicit written approval from Society3 Group Inc. USASociety3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057+1 (650) 384 0057info@society3.comhttp://Society3.comhttp://xeeme.com/society3

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