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Creating a successful Buzz within 24 hours
 

Creating a successful Buzz within 24 hours

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Society3 online event - presentations: ...

Society3 online event - presentations:
Buzz for event marketing, product promotion, partner buzz, brand awareness, talent acquisition…

This online meeting is giving you insights in buzz technology, success pattern and how you can develop buzz campaigns that are able to outbuzz even your largest competitor – no matter how small your business is.

We experienced great successes in the past 12 month with over 200 Buzz campaigns. Some with nearly 100 Million in reach, up to 7,000 mentions per day, and some getting trending on twitter and clearly out-buzzing the respective competition.

* Examples of high impact buzz campaigns
* Building awareness programs with your social network
* How S3-Buzz works
* Creating your next buzz campaign
* Objectives and business value

* Creating and starting a Buzz for a randomly selected event attendee
Please let us know if you like to participate

Takeaway:
1) See how you can create a Buzz and start it within 24 hours
2) See the results of a live Buzz within the next 24 hours after this event

(to see the webinar recap video visit the S3 blog
http://society3.com/2013/09/s3buzzwebinar-recap/

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    Creating a successful Buzz within 24 hours Creating a successful Buzz within 24 hours Presentation Transcript

    • © Copyright Society3 Group Inc 2013#S3 S3 Buzz
    • 2© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 We will cover today Today’s biggest marketing challenge Success Stories How Buzz works Business Advantage Creating a Buzz for…
    • 3© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 80% of purchase decisions are based on mentions and recommendations
    • 4© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 Buzz is the new advertising
    • 5© Copyright Society3 - 2012 #Society3 Event Buzz More attendees Happy sponsors Growing events
    • 6© Copyright Society3 - 2012 #Society3 Partner Buzz More Engagement Greater Reach More Partner Success
    • 7© Copyright Society3 - 2012 #Society3 Product / Brand Buzz More awareness More attention More leads
    • 8© Copyright Society3 - 2012 #Society3 Talent Acquisition Buzz More qualified applicants Better matches
    • 9© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 Success Stories
    • 10© Copyright Society3 - 2012 #Society3 Reaching 90 Million impressions
    • 11© Copyright Society3 - 2012 #Society3 More Buzz Examples
    • © Copyright Society3 Group Inc 2013#S3 Buzz Campaign With Impact Objective: Create massive awareness for the brand Task: “Outbuzz” every competitor
    • 13© Copyright Society3 - 2012 #Society3 Result: “Red Hat Steals the Show…”
    • 14© Copyright Society3 - 2012 #Society3 Result: Red Hat made it to Top News on Twitter
    • 15© Copyright Society3 - 2012 #Society3 Overall Buzz Impact Red Hat “outbuzzed” everybody, including HP, RackSpace
    • 16© Copyright Society3 - 2012 #Society3 Latest Event Buzz
    • 17© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 Superior economics From 584 Mentions Reach: 1,409,306 3,298 Click Through
    • 18© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 How Buzz works
    • 19© Copyright Society3 - 2012 #Society3 The Problem Society3 is solving Most customers are happy to talk about you. Now YOU must help them with a story and a place to share!
    • 20© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 S3-Buzz: The fastest way to increase mentions and reach 1) Create a simple story 2) Make it easy to share on networks you prefer with just a few clicks!
    • 21© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 A single page Buzz Creator
    • 22© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 Creating a Buzz just now
    • 23© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 Sustainable success! Take advantage of the web dynamics: What’s posted on the web, stays on the web Conventional advertising just evaporates
    • 24© Copyright Society3 - 2012 #Society3 Advertising only creates traffic Buzz creates positive mentions Which in turn creates more traffic And due to its authenticity more site visits (CTR) Plus, you can even amplify it and create even more awareness Buzz is more effective than advertising
    • 25© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 Pr We help you on every step of the way… BuzzMixer@Society3.com
    • 26© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 The Problem we solve Almost all businesses are challenged to get the word out and be more known for what they do Society3 created a unique solution helping to significantly increase mentions & reach.
    • 27© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 S3-Buzz™ Success Stories Annual DA Conference European Commission 90+ Million in reach (data by EC) Becoming “Trending” on Twitter OpenStack Conference 3,000+ mentions per day Resulting in media coverage Outbuzzing everybody
    • 28© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 CreateABuzzOvernight
    • 29© Copyright Society3 - 2012 #Society3 Easy to start
    • 30© Copyright Society3 - 2012 1) See it for yourself Buzz.society3.com 2) Get in touch +1 (650) 384.0057 Thank You © 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from Society3 Group Inc. USA Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057 +1 (650) 384 0057 info@society3.com http://Society3.com http://xeeme.com/society3 BuzzMixer@Society3.com Current Buzz Campaigns
    • © Copyright Society3 Group Inc 2013#S3 Founded 2012, Silicon Valley Team of 28 Partners in 14 countries Top notch customers San Francisco, California