© Copyright Society3 Group Inc 2013#S3
S3 Buzz
2© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http...
3© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http...
4© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http...
5© Copyright Society3 - 2012 #Society3
Event Buzz
More attendees
Happy sponsors
Growing events
6© Copyright Society3 - 2012 #Society3
Partner Buzz
More Engagement
Greater Reach
More Partner Success
7© Copyright Society3 - 2012 #Society3
Product / Brand Buzz
More awareness
More attention
More leads
8© Copyright Society3 - 2012 #Society3
Talent Acquisition Buzz
More qualified
applicants
Better matches
9© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http...
10© Copyright Society3 - 2012 #Society3
Reaching 90 Million impressions
11© Copyright Society3 - 2012 #Society3
More Buzz Examples
© Copyright Society3 Group Inc 2013#S3
Buzz Campaign With Impact
Objective:
Create massive awareness for the brand
Task:
“...
13© Copyright Society3 - 2012 #Society3
Result: “Red Hat Steals the Show…”
14© Copyright Society3 - 2012 #Society3
Result: Red Hat made it to Top News on Twitter
15© Copyright Society3 - 2012 #Society3
Overall Buzz Impact
Red Hat “outbuzzed” everybody, including HP, RackSpace
16© Copyright Society3 - 2012 #Society3
Latest Event Buzz
17© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – htt...
18© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – htt...
19© Copyright Society3 - 2012 #Society3
The Problem Society3 is solving
Most customers are happy to
talk about you.
Now YO...
20© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – htt...
21© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – htt...
22© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – htt...
23© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – htt...
24© Copyright Society3 - 2012 #Society3
Advertising only creates
traffic
Buzz creates positive
mentions
Which in turn crea...
25© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – htt...
26© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – htt...
27© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – htt...
28© Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – htt...
29© Copyright Society3 - 2012 #Society3
Easy to start
30© Copyright Society3 - 2012
1) See it for yourself
Buzz.society3.com
2) Get in touch
+1 (650) 384.0057
Thank You
© 2012 ...
© Copyright Society3 Group Inc 2013#S3
Founded 2012, Silicon Valley
Team of 28
Partners in 14 countries
Top notch customer...
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Creating a successful Buzz within 24 hours

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Society3 online event - presentations:
Buzz for event marketing, product promotion, partner buzz, brand awareness, talent acquisition…

This online meeting is giving you insights in buzz technology, success pattern and how you can develop buzz campaigns that are able to outbuzz even your largest competitor – no matter how small your business is.

We experienced great successes in the past 12 month with over 200 Buzz campaigns. Some with nearly 100 Million in reach, up to 7,000 mentions per day, and some getting trending on twitter and clearly out-buzzing the respective competition.

* Examples of high impact buzz campaigns
* Building awareness programs with your social network
* How S3-Buzz works
* Creating your next buzz campaign
* Objectives and business value

* Creating and starting a Buzz for a randomly selected event attendee
Please let us know if you like to participate

Takeaway:
1) See how you can create a Buzz and start it within 24 hours
2) See the results of a live Buzz within the next 24 hours after this event

(to see the webinar recap video visit the S3 blog
http://society3.com/2013/09/s3buzzwebinar-recap/

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Creating a successful Buzz within 24 hours

  1. 1. © Copyright Society3 Group Inc 2013#S3 S3 Buzz
  2. 2. 2© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 We will cover today Today’s biggest marketing challenge Success Stories How Buzz works Business Advantage Creating a Buzz for…
  3. 3. 3© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 80% of purchase decisions are based on mentions and recommendations
  4. 4. 4© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 Buzz is the new advertising
  5. 5. 5© Copyright Society3 - 2012 #Society3 Event Buzz More attendees Happy sponsors Growing events
  6. 6. 6© Copyright Society3 - 2012 #Society3 Partner Buzz More Engagement Greater Reach More Partner Success
  7. 7. 7© Copyright Society3 - 2012 #Society3 Product / Brand Buzz More awareness More attention More leads
  8. 8. 8© Copyright Society3 - 2012 #Society3 Talent Acquisition Buzz More qualified applicants Better matches
  9. 9. 9© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 Success Stories
  10. 10. 10© Copyright Society3 - 2012 #Society3 Reaching 90 Million impressions
  11. 11. 11© Copyright Society3 - 2012 #Society3 More Buzz Examples
  12. 12. © Copyright Society3 Group Inc 2013#S3 Buzz Campaign With Impact Objective: Create massive awareness for the brand Task: “Outbuzz” every competitor
  13. 13. 13© Copyright Society3 - 2012 #Society3 Result: “Red Hat Steals the Show…”
  14. 14. 14© Copyright Society3 - 2012 #Society3 Result: Red Hat made it to Top News on Twitter
  15. 15. 15© Copyright Society3 - 2012 #Society3 Overall Buzz Impact Red Hat “outbuzzed” everybody, including HP, RackSpace
  16. 16. 16© Copyright Society3 - 2012 #Society3 Latest Event Buzz
  17. 17. 17© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 Superior economics From 584 Mentions Reach: 1,409,306 3,298 Click Through
  18. 18. 18© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 How Buzz works
  19. 19. 19© Copyright Society3 - 2012 #Society3 The Problem Society3 is solving Most customers are happy to talk about you. Now YOU must help them with a story and a place to share!
  20. 20. 20© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 S3-Buzz: The fastest way to increase mentions and reach 1) Create a simple story 2) Make it easy to share on networks you prefer with just a few clicks!
  21. 21. 21© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 A single page Buzz Creator
  22. 22. 22© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 Creating a Buzz just now
  23. 23. 23© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 Sustainable success! Take advantage of the web dynamics: What’s posted on the web, stays on the web Conventional advertising just evaporates
  24. 24. 24© Copyright Society3 - 2012 #Society3 Advertising only creates traffic Buzz creates positive mentions Which in turn creates more traffic And due to its authenticity more site visits (CTR) Plus, you can even amplify it and create even more awareness Buzz is more effective than advertising
  25. 25. 25© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 Pr We help you on every step of the way… BuzzMixer@Society3.com
  26. 26. 26© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 The Problem we solve Almost all businesses are challenged to get the word out and be more known for what they do Society3 created a unique solution helping to significantly increase mentions & reach.
  27. 27. 27© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 S3-Buzz™ Success Stories Annual DA Conference European Commission 90+ Million in reach (data by EC) Becoming “Trending” on Twitter OpenStack Conference 3,000+ mentions per day Resulting in media coverage Outbuzzing everybody
  28. 28. 28© Copyright Society3 - 2012 San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 CreateABuzzOvernight
  29. 29. 29© Copyright Society3 - 2012 #Society3 Easy to start
  30. 30. 30© Copyright Society3 - 2012 1) See it for yourself Buzz.society3.com 2) Get in touch +1 (650) 384.0057 Thank You © 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from Society3 Group Inc. USA Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057 +1 (650) 384 0057 info@society3.com http://Society3.com http://xeeme.com/society3 BuzzMixer@Society3.com Current Buzz Campaigns
  31. 31. © Copyright Society3 Group Inc 2013#S3 Founded 2012, Silicon Valley Team of 28 Partners in 14 countries Top notch customers San Francisco, California

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