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Rich Search Results for Low Literacy Users. UXPA 2013 Conference Presentation on Friday, July 12 at 1:30 p.m with speakers Nicole Kerber and Malcolm Kemeny. Research completed at the University of Baltimore as a part of the Advanced Eye Tracking course with Dr. Kathryn Summers.
For the more than 40 percent of the U.S. population reading at or below an eighth grade level, searching for information online can be a surprisingly difficult task. Viewing a search page full of text-heavy results can make finding the right information nearly impossible for low literacy users. With the advent of Rich Search Results displaying plain text answers, online queries could become an easier task for this at-risk population.