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Web 2.0 Goes to Work at McGraw Hill

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Socialtext implementation discussed by Patrick Durando, Senior Director, Global New Media, at Web 2.0 Expo NYC 2009

Socialtext implementation discussed by Patrick Durando, Senior Director, Global New Media, at Web 2.0 Expo NYC 2009

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  • 1. Web 2.0 Goes to Work at McGraw-Hill Patrick Durando Senior Director, Global New Media November 18, 2009
  • 2. Agenda
    • The Need for Collaboration and Knowledge Sharing
    • Example Uses
    • Tactics for Adoption and Lessons Learned
    • Value
    • Future Plans
  • 3. The Need
    • Geographically diverse organizations
    • Inefficient projects
    • Technology Hurdles
      • Intranet
      • SharePoint
      • Wiki’s
    • Accessibility across departments, regions and firewalls.
    • Too much visibility
    • UGC
  • 4. Use Case #1- Collaboration and Knowledge share across teams
  • 5. Use Case #2- Familiar Tools for 21 st Century Employees
  • 6. Use Case #3- Virtual Eventspace
  • 7. Use Cases #4- Communication Platform and Learning Opportunity
  • 8. Use Case #5- Customer Support Knowledgebase and PMO Documentation
    • Education Segment
    • Sharing customer support solutions
      • 250 Registered Users
      • Centralized across shifts and offices.
    • Project Management Office
      • 600 users
      • Central document repository
      • Eliminates attachment overhead
      • No longer document centric
  • 9. Tactics for Adoption and Lessons Learned
    • Drop the email crutch
    • Key member buy-in
    • Have a plan for how
    • Train, even though you don’t need to
    • “ Build it and they will come” doesn’t work
    • Misses
    • External Advisory Board- Too established, too little control
    • Regionally diverse department- Too many alternatives
    • New Hire Portal- Zero Comfort level from Senior Management
  • 10. Value
    • Increase in Technical aptitude
    • Reduction in face-to-face meetings
    • Reduction in email traffic and storage
    • Easy Project Extranets
    • Tech savvy environment for new and prospective employees
    • Employee Networking- still via wiki for now.
    • Safe experimentation in new social networking space
    • Low cost for experimentation
  • 11. Future Plans
    • Enterprise Rollout
    • Platform for Remote Sales Force, particularly microblogging
    • Employee Directory?